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Business of APIs Conference 2011 - Unicorns

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Mashery
Mashery

This document discusses unicorns, which are defined as developers, fanboys, early adopters, hackers, and community members who are passionate about a product. Unicorns are valuable for their community support, institutional memory, beta testing, potential as future employees, and passion. However, supporting large numbers of people can be difficult due to increasing support costs, divergent views, and development time. The document suggests empowering unicorns by making them forum moderators, allowing them to write blog posts, giving them early access to features, and rewarding them with presents. It also advises iterating the product, API, and community based on unicorn feedback.

TechnologyBusiness
1 of 35
Unicorns +Abraham Williams Wednesday, October 5, 2011
What is a Unicorn? Wednesday, October 5, 2011
What is a Unicorn? • Developers Wednesday, October 5, 2011
What is a Unicorn? • Developers • Fanboys Wednesday, October 5, 2011
What is a Unicorn? • Developers • Fanboys • Early adopters Wednesday, October 5, 2011
What is a Unicorn? • Developers • Fanboys • Early adopters • Hackers Wednesday, October 5, 2011
What is a Unicorn? • Developers • Fanboys • Early adopters • Hackers • Community members Wednesday, October 5, 2011
What is a Unicorn? • Developers • Fanboys • Early adopters • Hackers • Community members • Friends Wednesday, October 5, 2011
What is a Unicorn? • Developers • Fanboys • Early adopters • Hackers • Community members • Friends Wednesday, October 5, 2011
Why you need Unicorns Wednesday, October 5, 2011
Why you need Unicorns • Community support Wednesday, October 5, 2011
Why you need Unicorns • Community support • Institutional memory Wednesday, October 5, 2011
Why you need Unicorns • Community support • Institutional memory • Beta testers Wednesday, October 5, 2011
Why you need Unicorns • Community support • Institutional memory • Beta testers • Future employees Wednesday, October 5, 2011
Why you need Unicorns • Community support • Institutional memory • Beta testers • Future employees • Passion Wednesday, October 5, 2011
People don’t scale Wednesday, October 5, 2011
People don’t scale • Support cost Wednesday, October 5, 2011
People don’t scale • Support cost • Divergent views Wednesday, October 5, 2011
People don’t scale • Support cost • Divergent views • Development time Wednesday, October 5, 2011
Unicorn Metrics Bob Steve 100 75 50 25 0 Wednesday, October 5, 2011
Unicorn Metrics Bob Steve • Support engagement 100 75 50 25 0 Wednesday, October 5, 2011
Unicorn Metrics Bob Steve • Support engagement 100 • Issue reports 75 50 25 0 Wednesday, October 5, 2011
Unicorn Metrics Bob Steve • Support engagement 100 • Issue reports 75 • Discussion engagement 50 25 0 Wednesday, October 5, 2011
Unicorn Metrics Bob Steve • Support engagement 100 • Issue reports 75 • Discussion engagement 50 • Realtime chat 25 0 Wednesday, October 5, 2011
Unicorn Metrics Bob Steve • Support engagement 100 • Issue reports 75 • Discussion engagement 50 • Realtime chat 25 • Open source code 0 Wednesday, October 5, 2011
Empower your Unicorns Wednesday, October 5, 2011
Empower your Unicorns • Forum moderators Wednesday, October 5, 2011
Empower your Unicorns • Forum moderators • Write blog posts Wednesday, October 5, 2011
Empower your Unicorns • Forum moderators • Write blog posts • Early look at features Wednesday, October 5, 2011
Empower your Unicorns • Forum moderators • Write blog posts • Early look at features • Presents Wednesday, October 5, 2011
Iterate your Unicorns Wednesday, October 5, 2011
Iterate your Unicorns • Iterate your product Wednesday, October 5, 2011
Iterate your Unicorns • Iterate your product • Iterate your API Wednesday, October 5, 2011
Iterate your Unicorns • Iterate your product • Iterate your API • Iterate your community Wednesday, October 5, 2011
+Abraham Williams @abraham http://abrah.am the@abrah.am Wednesday, October 5, 2011

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Business of APIs Conference 2011 - Unicorns

  • 1. Unicorns +Abraham Williams Wednesday, October 5, 2011
  • 2. What is a Unicorn? Wednesday, October 5, 2011
  • 3. What is a Unicorn? • Developers Wednesday, October 5, 2011
  • 4. What is a Unicorn? • Developers • Fanboys Wednesday, October 5, 2011
  • 5. What is a Unicorn? • Developers • Fanboys • Early adopters Wednesday, October 5, 2011
  • 6. What is a Unicorn? • Developers • Fanboys • Early adopters • Hackers Wednesday, October 5, 2011
  • 7. What is a Unicorn? • Developers • Fanboys • Early adopters • Hackers • Community members Wednesday, October 5, 2011
  • 8. What is a Unicorn? • Developers • Fanboys • Early adopters • Hackers • Community members • Friends Wednesday, October 5, 2011
  • 9. What is a Unicorn? • Developers • Fanboys • Early adopters • Hackers • Community members • Friends Wednesday, October 5, 2011
  • 10. Why you need Unicorns Wednesday, October 5, 2011
  • 11. Why you need Unicorns • Community support Wednesday, October 5, 2011
  • 12. Why you need Unicorns • Community support • Institutional memory Wednesday, October 5, 2011
  • 13. Why you need Unicorns • Community support • Institutional memory • Beta testers Wednesday, October 5, 2011
  • 14. Why you need Unicorns • Community support • Institutional memory • Beta testers • Future employees Wednesday, October 5, 2011
  • 15. Why you need Unicorns • Community support • Institutional memory • Beta testers • Future employees • Passion Wednesday, October 5, 2011
  • 17. People don’t scale • Support cost Wednesday, October 5, 2011
  • 18. People don’t scale • Support cost • Divergent views Wednesday, October 5, 2011
  • 19. People don’t scale • Support cost • Divergent views • Development time Wednesday, October 5, 2011
  • 20. Unicorn Metrics Bob Steve 100 75 50 25 0 Wednesday, October 5, 2011
  • 21. Unicorn Metrics Bob Steve • Support engagement 100 75 50 25 0 Wednesday, October 5, 2011
  • 22. Unicorn Metrics Bob Steve • Support engagement 100 • Issue reports 75 50 25 0 Wednesday, October 5, 2011
  • 23. Unicorn Metrics Bob Steve • Support engagement 100 • Issue reports 75 • Discussion engagement 50 25 0 Wednesday, October 5, 2011
  • 24. Unicorn Metrics Bob Steve • Support engagement 100 • Issue reports 75 • Discussion engagement 50 • Realtime chat 25 0 Wednesday, October 5, 2011
  • 25. Unicorn Metrics Bob Steve • Support engagement 100 • Issue reports 75 • Discussion engagement 50 • Realtime chat 25 • Open source code 0 Wednesday, October 5, 2011
  • 27. Empower your Unicorns • Forum moderators Wednesday, October 5, 2011
  • 28. Empower your Unicorns • Forum moderators • Write blog posts Wednesday, October 5, 2011
  • 29. Empower your Unicorns • Forum moderators • Write blog posts • Early look at features Wednesday, October 5, 2011
  • 30. Empower your Unicorns • Forum moderators • Write blog posts • Early look at features • Presents Wednesday, October 5, 2011
  • 32. Iterate your Unicorns • Iterate your product Wednesday, October 5, 2011
  • 33. Iterate your Unicorns • Iterate your product • Iterate your API Wednesday, October 5, 2011
  • 34. Iterate your Unicorns • Iterate your product • Iterate your API • Iterate your community Wednesday, October 5, 2011
  • 35. +Abraham Williams @abraham http://abrah.am the@abrah.am Wednesday, October 5, 2011