2. Main Takeaway: As a community we could be doing better.
Thursday, October 6, 2011
3. Main Takeaway: As a community we could be doing better.
We are mediocre, but we have the potential to be great.
Thursday, October 6, 2011
4. We are mediocre, but we have the potential to be great.
Thursday, October 6, 2011
5. We are mediocre, but we have the potential to be great.
Thursday, October 6, 2011
6. We are mediocre, but we have the potential to be great.
Thursday, October 6, 2011
7. We are mediocre, but we have the potential to be great.
Thursday, October 6, 2011
8. We are mediocre, but we have the potential to be great.
Thursday, October 6, 2011
9. OVER THE NEXT 45 MINUTES...
Thursday, October 6, 2011
10. OVER THE NEXT 45 MINUTES...
1. Equip you with the tools to launch a product of your own
Thursday, October 6, 2011
11. OVER THE NEXT 45 MINUTES...
1. Equip you with the tools to launch a product of your own
2. Incite you to actually create it
Thursday, October 6, 2011
12. WHO THE HECK IS BAKER?
Thursday, October 6, 2011
13. WHO THE HECK IS BAKER?
• Husband, Father
Thursday, October 6, 2011
14. WHO THE HECK IS BAKER?
• Husband, Father
Thursday, October 6, 2011
15. WHO THE HECK IS BAKER?
• Husband, Father
• Sell
Our Crap
Pay-off Debt
Travel to Australia
Thursday, October 6, 2011
16. WHO THE HECK IS BAKER?
• Husband, Father
• Sell
Our Crap
Pay-off Debt
Travel to Australia
Thursday, October 6, 2011
17. WHO THE HECK IS BAKER?
• Husband, Father
• Sell
Our Crap
Pay-off Debt
Travel to Australia
• Man Vs. Debt
2 full-time employees
Thursday, October 6, 2011
18. WHO THE HECK IS BAKER?
• Husband, Father
• Sell
Our Crap
Pay-off Debt
Travel to Australia
• Man Vs. Debt
2 full-time employees
Thursday, October 6, 2011
29. YOUR LIFE-CHANGING
PRODUCT
• Get an awesome idea...
Thursday, October 6, 2011
30. YOUR LIFE-CHANGING
PRODUCT
• Get an awesome idea...
• Create the damn thing...
Thursday, October 6, 2011
31. YOUR LIFE-CHANGING
PRODUCT
• Get an awesome idea...
• Create the damn thing...
• Sell some copies...
Thursday, October 6, 2011
32. GET AN AWESOME IDEA...
“ASK YOURSELF”
Thursday, October 6, 2011
33. GET AN AWESOME IDEA...
“ASK YOURSELF”
You’re at a super-swanky party and some stranger asks you the
most annoying question ever...What do you do?
Thursday, October 6, 2011
34. GET AN AWESOME IDEA...
“ASK YOURSELF”
You’re at a super-swanky party and some stranger asks you the
most annoying question ever... “What do you do?”
• How do you answer?
Thursday, October 6, 2011
35. GET AN AWESOME IDEA...
“ASK YOURSELF”
You’re at a super-swanky party and some stranger asks you the
most annoying question ever...What do you do?
• How do you answer?
• How does your answer make you feel?
Thursday, October 6, 2011
36. GET AN AWESOME IDEA...
“ASK YOURSELF”
You’re at a super-swanky party and some stranger asks you the
most annoying question ever...What do you do?
• How do you answer?
• How does your answer make you feel?
• How do you WANT to answer one year from now?
Thursday, October 6, 2011
37. GET AN AWESOME IDEA...
“ASK YOURSELF”
Good Broke Passion
At About
Burnout Busted
People Pay $
Thursday, October 6, 2011
38. GET AN AWESOME IDEA...
“ASK YOUR TRIBE”
Thursday, October 6, 2011
39. GET AN AWESOME IDEA...
“ASK YOUR TRIBE”
Send a survey out to your readers, customers, listeners or
viewers...
Thursday, October 6, 2011
40. GET AN AWESOME IDEA...
“ASK YOUR TRIBE”
Send a survey out to your readers, customers, listeners or
viewers...
• We use Wufoo (but it doesn’t matter what you use)
Thursday, October 6, 2011
41. GET AN AWESOME IDEA...
“ASK YOUR TRIBE”
Send a survey out to your readers, customers, listeners or
viewers...
• We use Wufoo (but it doesn’t matter what you use)
• You want to stimulate SPECIFIC answers in their own words
Thursday, October 6, 2011
42. GET AN AWESOME IDEA...
“ASK YOUR TRIBE”
Send a survey out to your readers, customers, listeners or
viewers...
• We use Wufoo (but it doesn’t matter what you use)
• You want to stimulate SPECIFIC answers in their own words
• What’s the #1 blah blah blah...
Thursday, October 6, 2011
43. GET AN AWESOME IDEA...
“ASK THE WORLD”
Thursday, October 6, 2011
44. GET AN AWESOME IDEA...
“ASK THE WORLD”
See what’s already working (don’t reinvent the wheel)...
Thursday, October 6, 2011
45. GET AN AWESOME IDEA...
“ASK THE WORLD”
See what’s already working (don’t reinvent the wheel)...
• Model bloggers you respect
Thursday, October 6, 2011
46. GET AN AWESOME IDEA...
“ASK THE WORLD”
See what’s already working (don’t reinvent the wheel)...
• Model bloggers you respect
• Check Amazon best-sellers lists
Thursday, October 6, 2011
47. GET AN AWESOME IDEA...
“ASK THE WORLD”
See what’s already working (don’t reinvent the wheel)...
• Model bloggers you respect
• Check Amazon best-sellers lists
• Daily Worth for men?
Thursday, October 6, 2011
48. GET AN AWESOME IDEA...
“NICHE IT DOWN”
Thursday, October 6, 2011
49. GET AN AWESOME IDEA...
“NICHE IT DOWN”
Tell them exactly what problem you are going to solve...
and then SOLVE it.
Thursday, October 6, 2011
50. GET AN AWESOME IDEA...
“NICHE IT DOWN”
Tell them exactly what problem you are going to solve...
and then SOLVE it.
• Be Specific
Thursday, October 6, 2011
51. GET AN AWESOME IDEA...
“NICHE IT DOWN”
Tell them exactly what problem you are going to solve...
and then SOLVE it.
• Be Specific
• Be Emotional
Thursday, October 6, 2011
52. GET AN AWESOME IDEA...
“NICHE IT DOWN”
Tell them exactly what problem you are going to solve...
and then SOLVE it.
• Be Specific
• Be Emotional
• Know exactly who you are targeting!
Thursday, October 6, 2011
53. GET AN AWESOME IDEA...
“PICK IT & SHIP IT”
Thursday, October 6, 2011
54. GET AN AWESOME IDEA...
“PICK IT & SHIP IT”
Perfect is the enemy of the good...
Thursday, October 6, 2011
55. GET AN AWESOME IDEA...
“PICK IT & SHIP IT”
Perfect is the enemy of the good...
• Market testing BEFORE creation is vastly overrated
Thursday, October 6, 2011
56. GET AN AWESOME IDEA...
“PICK IT & SHIP IT”
Perfect is the enemy of the good...
• Market testing BEFORE creation is vastly overrated
• You’ll learn more from your first launch than you will
from years of planning
Thursday, October 6, 2011
57. GET AN AWESOME IDEA...
“PICK IT & SHIP IT”
Perfect is the enemy of the good...
• Market testing BEFORE creation is vastly overrated
• You’ll learn more from your first launch than you will
from years of planning
• You’ll never know what’s possible until you try
Thursday, October 6, 2011
58. CREATE THE DAMN THING...
“START WITH AN OUTLINE”
Thursday, October 6, 2011
59. CREATE THE DAMN THING...
“START WITH AN OUTLINE”
Use the Rule of 3s:
Thursday, October 6, 2011
60. CREATE THE DAMN THING...
“START WITH AN OUTLINE”
Use the Rule of 3s:
Thursday, October 6, 2011
61. CREATE THE DAMN THING...
“START WITH AN OUTLINE”
Use the Rule of 3s:
Thursday, October 6, 2011
62. CREATE THE DAMN THING...
“START WITH AN OUTLINE”
Use the Rule of 3s:
Thursday, October 6, 2011
63. CREATE THE DAMN THING...
“WHICH FORMAT DO YOU CHOOSE?”
Thursday, October 6, 2011
64. CREATE THE DAMN THING...
“WHICH FORMAT DO YOU CHOOSE?”
• eBook • Podcast
• “real” book • Private Community
• Kindle book • Forums
• Webinar • Message Boards
• Conference Call • Member Profiles
• Service • Email access
• Written course
• Video course
Thursday, October 6, 2011
65. CREATE THE DAMN THING...
“WHICH FORMAT DO YOU CHOOSE?”
Thursday, October 6, 2011
66. CREATE THE DAMN THING...
“WHICH FORMAT DO YOU CHOOSE?”
• What format will most help your
customer solve their problems?
Thursday, October 6, 2011
67. CREATE THE DAMN THING...
“WHICH FORMAT DO YOU CHOOSE?”
• What format will most help your
customer solve their problems?
Thursday, October 6, 2011
68. CREATE THE DAMN THING...
“WHICH FORMAT DO YOU CHOOSE?”
• What format will most help your
customer solve their problems?
• What format are you most talented or
comfortable producing?
Thursday, October 6, 2011
69. CREATE THE DAMN THING...
“WHICH FORMAT DO YOU CHOOSE?”
• What format will most help your
customer solve their problems?
• What format are you most talented or
comfortable producing?
Thursday, October 6, 2011
70. CREATE THE DAMN THING...
“WHICH FORMAT DO YOU CHOOSE?”
• What format will most help your
customer solve their problems?
• What format are you most talented or
comfortable producing?
• What format carries the most perceived
value to your audience?
Thursday, October 6, 2011
71. CREATE THE DAMN THING...
“WHICH FORMAT DO YOU CHOOSE?”
• What format will most help your
customer solve their problems?
• What format are you most talented or
comfortable producing?
Price
• What format carries the most perceived
value to your audience?
Personal Access
Thursday, October 6, 2011
72. CREATE THE DAMN THING...
“PLANNING FOR HELL...”
Thursday, October 6, 2011
73. CREATE THE DAMN THING...
“PLANNING FOR HELL...”
• Those who have time... make time.
Thursday, October 6, 2011
74. CREATE THE DAMN THING...
“PLANNING FOR HELL...”
• Those who have time... make time.
• Chunk it down
Thursday, October 6, 2011
75. CREATE THE DAMN THING...
“PLANNING FOR HELL...”
• Those who have time... make time.
• Chunk it down
• Get held accountable
Thursday, October 6, 2011
76. CREATE THE DAMN THING...
“PLANNING FOR HELL...”
• Those who have time... make time.
• Chunk it down
• Get held accountable
• Focus ruthlessly on QUALITY
Thursday, October 6, 2011
83. SELL SOME COPIES...
INTERNAL: EMAIL LISTS
3 primary goals for building lists that convert:
Thursday, October 6, 2011
84. SELL SOME COPIES...
INTERNAL: EMAIL LISTS
3 primary goals for building lists that convert:
• Give people SPECIFIC reasons to subscribe
Thursday, October 6, 2011
85. SELL SOME COPIES...
INTERNAL: EMAIL LISTS
3 primary goals for building lists that convert:
• Give people SPECIFIC reasons to subscribe
• Keep them “warm” with outstanding content
Thursday, October 6, 2011
86. SELL SOME COPIES...
INTERNAL: EMAIL LISTS
3 primary goals for building lists that convert:
• Give people SPECIFIC reasons to subscribe
• Keep them “warm” with outstanding content
• Segment based on interest
Thursday, October 6, 2011
88. SELL SOME COPIES...
INTERNAL: EMAIL STRATEGY
• Gave away free lessons in full
Thursday, October 6, 2011
89. SELL SOME COPIES...
INTERNAL: EMAIL STRATEGY
• Gave away free lessons in full
• Shared our U.S.P.
Thursday, October 6, 2011
90. SELL SOME COPIES...
INTERNAL: EMAIL STRATEGY
• Gave away free lessons in full
• Shared our U.S.P.
• Connected with them on emotional, personal level
Thursday, October 6, 2011
91. SELL SOME COPIES...
INTERNAL: EMAIL STRATEGY
• Gave away free lessons in full
• Shared our U.S.P.
• Connected with them on emotional, personal level
• “The Doors are Open”
Thursday, October 6, 2011
92. SELL SOME COPIES...
INTERNAL: EMAIL STRATEGY
• Gave away free lessons in full
• Shared our U.S.P.
• Connected with them on emotional, personal level
• “The Doors are Open”
• Live event (or deliver BEST value here)
Thursday, October 6, 2011
93. SELL SOME COPIES...
INTERNAL: EMAIL STRATEGY
• Gave away free lessons in full
• Shared our U.S.P.
• Connected with them on emotional, personal level
• “The Doors are Open”
• Live event (or deliver BEST value here)
• “The Doors are Closing!”
Thursday, October 6, 2011
95. SELL SOME COPIES...
INTERNAL: SALES PAGE STRATEGY
• Headlines matter... a lot!
Thursday, October 6, 2011
96. SELL SOME COPIES...
INTERNAL: SALES PAGE STRATEGY
• Headlines matter... a lot!
Thursday, October 6, 2011
97. SELL SOME COPIES...
INTERNAL: SALES PAGE STRATEGY
• Headlines matter... a lot!
• Connect with the reader
Thursday, October 6, 2011
98. SELL SOME COPIES...
INTERNAL: SALES PAGE STRATEGY
• Headlines matter... a lot!
• Connect with the reader
Thursday, October 6, 2011
99. SELL SOME COPIES...
INTERNAL: SALES PAGE STRATEGY
• Headlines matter... a lot!
• Connect with the reader
• What makes this different?
Thursday, October 6, 2011
100. SELL SOME COPIES...
INTERNAL: SALES PAGE STRATEGY
• Headlines matter... a lot!
• Connect with the reader
• What makes this different?
Thursday, October 6, 2011
101. SELL SOME COPIES...
INTERNAL: SALES PAGE STRATEGY
• Headlines matter... a lot!
• Connect with the reader
• What makes this different?
• Benefits
Thursday, October 6, 2011
102. SELL SOME COPIES...
INTERNAL: SALES PAGE STRATEGY
• Headlines matter... a lot!
• Connect with the reader
• What makes this different?
• Benefits
Thursday, October 6, 2011
103. SELL SOME COPIES...
INTERNAL: SALES PAGE STRATEGY
• Headlines matter... a lot!
• Connect with the reader
• What makes this different?
• Benefits
• Features
Thursday, October 6, 2011
104. SELL SOME COPIES...
INTERNAL: SALES PAGE STRATEGY
• Headlines matter... a lot!
• Connect with the reader
• What makes this different?
• Benefits
• Features
Thursday, October 6, 2011
105. SELL SOME COPIES...
INTERNAL: SALES PAGE STRATEGY
• Who’s it for...not for?
Thursday, October 6, 2011
106. SELL SOME COPIES...
INTERNAL: SALES PAGE STRATEGY
• Who’s it for...not for?
Thursday, October 6, 2011
107. SELL SOME COPIES...
INTERNAL: SALES PAGE STRATEGY
• Who’s it for...not for?
• Testimonials (real, short,
benefit-focused)
Thursday, October 6, 2011
108. SELL SOME COPIES...
INTERNAL: SALES PAGE STRATEGY
• Who’s it for...not for?
• Testimonials (real, short,
benefit-focused)
Thursday, October 6, 2011
109. SELL SOME COPIES...
INTERNAL: SALES PAGE STRATEGY
• Who’s it for...not for?
• Testimonials (real, short,
benefit-focused)
• Bonuses or special features
Thursday, October 6, 2011
110. SELL SOME COPIES...
INTERNAL: SALES PAGE STRATEGY
• Who’s it for...not for?
• Testimonials (real, short,
benefit-focused)
• Bonuses or special features
Thursday, October 6, 2011
111. SELL SOME COPIES...
INTERNAL: SALES PAGE STRATEGY
• Who’s it for...not for?
• Testimonials (real, short,
benefit-focused)
• Bonuses or special features
• Clear, tangible guarantee
Thursday, October 6, 2011
112. SELL SOME COPIES...
INTERNAL: SALES PAGE STRATEGY
• Who’s it for...not for?
• Testimonials (real, short,
benefit-focused)
• Bonuses or special features
• Clear, tangible guarantee
Thursday, October 6, 2011
113. SELL SOME COPIES...
INTERNAL: SALES PAGE STRATEGY
• Who’s it for...not for?
• Testimonials (real, short,
benefit-focused)
• Bonuses or special features
• Clear, tangible guarantee
• Ask for the sale
Thursday, October 6, 2011
114. SELL SOME COPIES...
INTERNAL: SALES PAGE STRATEGY
• Who’s it for...not for?
• Testimonials (real, short,
benefit-focused)
• Bonuses or special features
• Clear, tangible guarantee
• Ask for the sale
Thursday, October 6, 2011
116. SELL SOME COPIES...
INTERNAL: BLOG/SOCIAL MEDIA
• Use the same framework as emails
Thursday, October 6, 2011
117. SELL SOME COPIES...
INTERNAL: BLOG/SOCIAL MEDIA
• Use the same framework as emails
• Make headlines LINKABLE
Thursday, October 6, 2011
118. SELL SOME COPIES...
INTERNAL: BLOG/SOCIAL MEDIA
• Use the same framework as emails
• Make headlines LINKABLE
• Screw the trolls
Thursday, October 6, 2011
125. SELL SOME COPIES...
EXTERNAL: AFFILIATES
• 90% of affiliates sell nothing
Thursday, October 6, 2011
126. SELL SOME COPIES...
EXTERNAL: AFFILIATES
• 90% of affiliates sell nothing
• Find your key people and invest in them
Thursday, October 6, 2011
127. SELL SOME COPIES...
EXTERNAL: AFFILIATES
• 90% of affiliates sell nothing
• Find your key people and invest in them
• Be concise, casual, and respectful
Thursday, October 6, 2011
128. SELL SOME COPIES...
EXTERNAL: AFFILIATES
• 90% of affiliates sell nothing
• Find your key people and invest in them
• Be concise, casual, and respectful
• Tools: E-junkie, 1shoppingcart, infusionsoft
Thursday, October 6, 2011
129. SELL SOME COPIES...
EXTERNAL: NON-AFFILIATE NETWORK
Thursday, October 6, 2011
130. SELL SOME COPIES...
EXTERNAL: NON-AFFILIATE NETWORK
• Plant seeds WAAAY before you need them
Thursday, October 6, 2011
131. SELL SOME COPIES...
EXTERNAL: NON-AFFILIATE NETWORK
• Plant seeds WAAAY before you need them
• Deliver value and support pet projects
Thursday, October 6, 2011
132. SELL SOME COPIES...
EXTERNAL: NON-AFFILIATE NETWORK
• Plant seeds WAAAY before you need them
• Deliver value and support pet projects
• Be concise, casual, and respectful
Thursday, October 6, 2011
133. SELL SOME COPIES...
EXTERNAL: NON-AFFILIATE NETWORK
• Plant seeds WAAAY before you need them
• Deliver value and support pet projects
• Be concise, casual, and respectful
• Create a written plan
Thursday, October 6, 2011
134. TESTING, TESTING, TESTING...
Avg. # Readers / email subscriptions
___ % Views on post / email opens
___ % Clicks to Sales Page
___ % Clicks to Shopping Cart
___ % Actually Purchases
___ % Gives Feedback
Thursday, October 6, 2011
135. YOUR LIFE-CHANGING
PRODUCT (RECAP)
• Get an awesome idea...
• Create the damn thing...
• Sell some copies...
Thursday, October 6, 2011
137. FINAL THOUGHT...
As a community we have such amazing power and potential, but
blog posts are not enough. We owe our readers MORE.
Thursday, October 6, 2011
138. FINAL THOUGHT...
As a community we have such amazing power and potential, but
blog posts are not enough. We owe our readers MORE.
We owe it to our readers to invest our time, energy, and passion
into creating products, books, and courses that will radically
change the way they approach their finances.
Thursday, October 6, 2011
139. ANY QUESTIONS?
(I like to talk...)
Thursday, October 6, 2011
