Foursquare for Nonprofits


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This is a presentation for the Nonprofit Webinars group discussing Foursquare and how it can be used to promote a nonprofit.

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Foursquare for Nonprofits

  1. 1. Foursquare for Nonprofits C.J. Lucke, Public Remix January 05, 2011 Use Twitter Hashtag #npweb Special Thanks To Our SponsorsWednesday, January 5, 2011
  2. 2. How This Webinar Works • A link to the slides and a recording will be sent, along with an evaluation form, after the webinar • If you’d like to ask a question during the webinar, you can type it in the little box on the right side of your screen • Chat with us on twitter using the hashtag - #npwebWednesday, January 5, 2011
  3. 3. Upcoming Webinars • January 12, 2011 1: Innovations in Volunteering 2: YouTube for Nonprofits: 25 Strategies to Attract Donors • January 19, 2011 1: Nonprofit Boards & Effective Governance 2: DIY Community Engagement Metrics see for a complete listWednesday, January 5, 2011
  4. 4. Foursquare for Nonprofits C.J. Lucke, Public Remix Use Twitter Hashtag #npweb Special Thanks To Our SponsorsWednesday, January 5, 2011
  5. 5. Helping ordinary people raise extraordinary amounts for nonprofits is all we do, and we love it. A Proud Sponsor of NonprofitWebinars.comWednesday, January 5, 2011
  6. 6. Today’s Speakers C.J. Lucke Public Remix Hosting: Sam Frank, Synthesis Partnership Assisting with chat questions: April Hunt, Nonprofit WebinarsWednesday, January 5, 2011
  7. 7. Foursquare for NonProfits C.J. Lucke, Public RemixWednesday, January 5, 2011
  8. 8. Agenda What is Foursquare? Why Use it? How Can it be Used? Fundraising Membership Public Awareness Event Promotion Volunteer Management Step-by-Step Guide Other Location Based ServicesWednesday, January 5, 2011
  9. 9. Introductions C.J. Lucke Worked with local government and nonprofits for 20 years Teach social media and govt. admin. for local universities CEO for Public RemixWednesday, January 5, 2011
  10. 10. What is Foursquare? Location Based Service People Share Where They Are Leave tips and shout-outs 5 Million Foursquare Users 290 Million Mobile Phone UsersWednesday, January 5, 2011
  11. 11. Cute Animated Video v=DFXzyJ8mUh4Wednesday, January 5, 2011
  12. 12. Smart PhoneWednesday, January 5, 2011
  13. 13. Check-Ins Smart phone check in Text message check in Alerting friends to your location Person who checks in most is MayorWednesday, January 5, 2011
  14. 14. Check-Ins Leaving Tips and Shout Outs Sharing with Twitter and Facebook (25% currently do)Wednesday, January 5, 2011
  15. 15. To-Do’s 2010/01/17/five-simple-and-fun-ways-to- promote-nonprofits-on-foursquare/Wednesday, January 5, 2011
  16. 16. Points 5 points for first check in 5 points for adding a new venue 1 point for every check in, increases by 1 for every check in. 2nd stop is worth 2 pointsWednesday, January 5, 2011
  17. 17. Badges Badges are rewarded for things like amount of check ins, frequency, and to specific type of venues. Starbucks, Comic-con, Swarm, On a Boat, Birthday, 4 Square Day Create your own (10K)Wednesday, January 5, 2011
  18. 18. Specials = Event info! Tiered Rewards 1st Check in Discounts Multiple Checkin Discounts Mayors Time Conditional Specials **You can use it to promote eventsWednesday, January 5, 2011
  19. 19. Why Use It? Inexpensive “Be Everywhere” Users influence their friends People use it to discover new places “Collectors” will compete for badges and Mayorship Experience and interactionWednesday, January 5, 2011
  20. 20. How Can It be Used by Nonprofits? Fundraising Membership Public Awareness Event PromotionWednesday, January 5, 2011
  21. 21. Fundraising Layer on top of your existing efforts Donor pays per check-in Partnership with restaurant(s), sports teams Have an event check-in that links to a donation web page Get more people! Add a contest such as a random lottery drawing of everyone who checks-in or a prize for the person with the best "shout-out" when they check-in; advertise a swarm badgeWednesday, January 5, 2011
  22. 22. Successful Case Study - Big Love Little Hearts • Big Love Little Hearts works to provide life-saving surgery to children with congenital heart defects in developing countries. • Used Foursquare for an advocacy, awareness and fundraising campaign called #100X100 that raised $25,000 in 24 hours and prompted more than 800 supporters to call their Congressmen • A donor contributed $1 for every time someone checked-in (or tweeted) with the hashtag #100X100 on a specific day •, January 5, 2011
  23. 23. Membership Specials to bring in a friend - get prize/ discount Loyalty program Click on the profile of each of your members and see where they shop, dine and spend their free time. These are the places you want to look at to hold events or partner with! Use your check-in data to create eventsWednesday, January 5, 2011
  24. 24. Successful Case Study - Cincinnati Taft Art Museum“In Cincinnati, the Taft Museum of Art usesFoursquare as a membership loyalty program,offering increasing rewards as guests return again Textand again. The fifth check-in gets a free dessert, the10th earns a free membership and the 15th gets afree poster or museum guidebook. It’s a great, easyway for the Taft to increase repeat visits.”
  25. 25. Public Awareness Leave tips at related venues ( see case study) Cross promote on Twitter, Facebook Recognize your “Mayor” Add your own venue to all GPS sites Create scavenger hunts with infoWednesday, January 5, 2011
  26. 26. Successful Case Study - Johnny Appleseed Model “Jeep has left tips at some of the country’s top outdoor spots, including off-roading locations, national parks, trails, mountains, lakes, and other nature / outdoorsy locations that appeal to anyone with an interest in outdoor adventures.” A health related nonprofit could do the same thing at hospitals, drug stores, gyms etc., January 5, 2011
  27. 27. Event Promotion Offer badge: I’m on a Boat, Swarm, Holidays Create special check-ins for events and offer prizes Use the Foursquare Widget on your online promotions to get people to download phone app []Wednesday, January 5, 2011
  28. 28. Successful Case Studies - Pepsi and Best Buy “Join Best Buy employees and customers at the AIDS Walk this Sunday!” (Special message on Best Buy check-in) media-101/using-foursquare-to-advance- your-nonprofits-mission/Wednesday, January 5, 2011
  29. 29. Volunteer Management Volunteers check-in at certain locations during events Can track their hours as a “tip” Non-profit creates it’s own profile so volunteers can “friend” and then follow your check-ins. Click on the profile of each of your volunteers and see where they shop, dine and spend their free time. These are the places you want to look at to hold events or partner with! 22264Wednesday, January 5, 2011
  30. 30. Guide Go to and Sign up Search for your organization - verify listing or add Apply to manage the venue (claim here) Look at who has checked in (who’s your crowd) Set up specials Monitor analyticsWednesday, January 5, 2011
  31. 31. GuideWednesday, January 5, 2011
  32. 32. GuideWednesday, January 5, 2011
  33. 33. GuideWednesday, January 5, 2011
  34. 34. GuideWednesday, January 5, 2011
  35. 35. GuideWednesday, January 5, 2011
  36. 36. Guidelines Privacy Concerns Set up to exclude employees from check-ins Edit your listing to make it correct and eliminate duplicates Specials need time to be approvedWednesday, January 5, 2011
  37. 37. Other Location Based Services Google Places Facebook Places Yelp GowallaWednesday, January 5, 2011
  38. 38. Add Your LocationWednesday, January 5, 2011
  39. 39. Questions? How will you use Foursquare for your nonprofit?Wednesday, January 5, 2011
  40. 40. Thank you! CJ Lucke: Twitter: PublicRemix Web: Publicremix.comWednesday, January 5, 2011
  41. 41. Upcoming Webinars Register at Dates Topic 1/12/201 Innovations in Volunteering 1 1/12/201 YouTube for Nonprofits: 25 Strategies to 1 Attract Donors 1/19/201 Nonprofit Boards & Effective Governance 1 1/19/201 DIY Community Engagement Metrics 1Wednesday, January 5, 2011
  42. 42. Thank you! Please complete the post event survey! Chris Dumas,, 707-812-1234 Special Thanks To Our SponsorsWednesday, January 5, 2011
  43. 43. Find the listings for our current season of webinars and register at Chris Dumas 707-812-1234 Special Thanks To Our SponsorsWednesday, January 5, 2011