Matt Thomson, Klout
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This document summarizes Klout's presentation at the 2011 Business of APIs Conference in New York City. Klout announced that their API receives over 6 billion calls and has over 1100 API customers. They discussed their goals of building strategic relationships with customers through the API, helping customers monetize Klout data, and keeping the platform exciting. Klout also highlighted some partners using their API like about.me, Radian6, and VenueMachine. The presentation covered Klout's strategies around segmenting customers, controlling the platform, setting pricing policies, incentivizing consumers, and building a true open platform.
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This document discusses how to build a developer community from scratch. It recommends (1) assuming users know nothing about APIs and explaining concepts like REST and HTTP, (2) being clear about what is supported and not supported, (3) explaining authentication, (4) highlighting integrations, (5) being open about upcoming projects and feedback, (6) maintaining an internal FAQ, (7) using social media focused on developers, (8) providing code demos, (9) having an excellent developer website, and (10) showcasing examples of apps built with the API.
Arjun Moorthy, Hubspot
HubSpot moved from an application-focused company to a platform company by building an app marketplace. They saw marketing transition from an outbound push model to an inbound pull model, and their own tools fragmented across different vendors. Their solution was to create an integrated platform and open their APIs, allowing partners and customers to build apps. They released over 40 apps in 4 months, seeing rapid growth in installed apps. To successfully build an app marketplace, HubSpot focused on good customer experience, compelling incentives for developers, strong developer support, and internal commitment to APIs.
Andrew Nicklin, NYC DoITT
This document is a presentation about New York City's use of APIs and open data. It discusses how NYC has opened up access to city data and services through APIs to foster civic innovation. It notes that NYC now has over 750 public datasets available via API. The presentation encourages other cities to follow NYC's example in unlocking their data and services through APIs to engage citizens and developers.
Frank Denbow, Startup Threads
This document discusses how to create an API that developers love. It emphasizes the importance of solving developer pain points, using common standards like REST and JSON, providing thorough documentation with code samples in multiple languages, and reliable long-term support. Well-designed APIs at companies like Netflix, Twitter, Foursquare, Stripe and Twilio are used as positive examples. The document encourages aligning business goals with developers' needs, committing to API maintenance, and being available to help developers whenever needed.
Business of APIs Conference 2011 - YourTrove
Seth Blank presented the results of an API developer survey that found Facebook had the worst API. Developers complained about poor documentation, inconsistent standards between APIs, lack of testing environments, and frequent changes. Blank argued that API providers and developers need to work together to establish standards, best practices, and a developer bill of rights to improve APIs and the developer experience.
Business of APIs Conference 2011 - Unicorns
This document discusses unicorns, which are defined as developers, fanboys, early adopters, hackers, and community members who are passionate about a product. Unicorns are valuable for their community support, institutional memory, beta testing, potential as future employees, and passion. However, supporting large numbers of people can be difficult due to increasing support costs, divergent views, and development time. The document suggests empowering unicorns by making them forum moderators, allowing them to write blog posts, giving them early access to features, and rewarding them with presents. It also advises iterating the product, API, and community based on unicorn feedback.
Business of APIs Conference 2011 - Swordfish
This document profile introduces Ben Metcalfe, the founder and lead consultant of Swordfish Corp, and discusses recent trends in mashups built using popular APIs from Twilio, Twitter, Facebook, and Google Maps. It suggests that Swordfish Corp is now both a customer and partner of these API providers, and that they will continue to be important to the company's future work.
Business of APIs Conference 2011 - Netflix
The document discusses the Netflix API and its transformation of streaming. It describes how the API handles over 1 billion requests per day across hundreds of devices. The API provides personalized recommendations and metadata about movies, TV shows and similar content. Netflix is focusing on redesigning the API to improve its scalability and efficiency to support continued growth.
Business of APIs Conference 2011 - Twillio
The document discusses strategies for marketing APIs to developers and IT operations professionals. It advocates targeting individual "doers" rather than large enterprises, providing self-service sign up and documentation, and having an easy-to-use SDK. It also notes that adoption involves attracting visitors to the website, getting them to sign up, pay, and eventually having a sales team to provide full service support for larger customers. The focus is on empowering developers and operations staff rather than traditional enterprise software sales approaches.
Business of APIs Conference 2011 - ProgrammableWeb
The document discusses the growth and state of the open API market. It notes that the number of APIs has grown exponentially in recent years and is now over 4,000 tracked by ProgrammableWeb. It also discusses the diversity of API types across sectors like ecommerce, travel, music, enterprise, shopping and social. Additionally, it outlines the evolving business models for APIs, noting a shift towards APIs being the product themselves rather than an extension of existing products or websites.
Mashery Presents: The Evolution of Distribution - Edwin Aoki, Chief Architect...
Whether you are in retail, media, publishing, technology or travel, the ability to distribute information onto the multitude of internet connected devices has become a challenge for even the most nimble of companies. Everyone is vying for the attention and eyes of the consumer. It is a new world and consumer expectations have changed when it comes to the way content/data/inventory is distributed, discovered and consumed. This change in distribution, in part, is due to the adoption of APIs (Application Programing Interfaces). Businesses who have leveraged APIs have made it more than just a "database of stuff", but rather, have created a platform by which they are now basing their business strategy. Speakers from Mashery, Best Buy, eBay/PayPal and Netflix joined to explore the "Evolution of Distribution" and examined the notion of "why every brand needs an API".
Mashery Presents: The Evolution of Distribution - Kumar Kandaswamy, Director,...
Whether you are in retail, media, publishing, technology or travel, the ability to distribute information onto the multitude of internet connected devices has become a challenge for even the most nimble of companies. Everyone is vying for the attention and eyes of the consumer. It is a new world and consumer expectations have changed when it comes to the way content/data/inventory is distributed, discovered and consumed. This change in distribution, in part, is due to the adoption of APIs (Application Programing Interfaces). Businesses who have leveraged APIs have made it more than just a "database of stuff", but rather, have created a platform by which they are now basing their business strategy. Speakers from Mashery, Best Buy, eBay/PayPal and Netflix joined to explore the "Evolution of Distribution" and examined the notion of "why every brand needs an API".
More from Mashery (20)
Business of APIs Conference 2011 - ProgrammableWeb
Business of APIs Conference 2011 - ProgrammableWeb
Mashery Presents: The Evolution of Distribution - Edwin Aoki, Chief Architect...
Mashery Presents: The Evolution of Distribution - Edwin Aoki, Chief Architect...
Mashery Presents: The Evolution of Distribution - Kumar Kandaswamy, Director,...
Mashery Presents: The Evolution of Distribution - Kumar Kandaswamy, Director,...
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Matt Thomson, Klout
- 1. WELCOME Business of APIs Conference 2011 New York City
- 2. on Platform and API
- 4. Numbers: The Klout API 6 Billion Calls 1100 MADS 5 Calls
- 5. The BD Mission Lock-in Strategic Relationships Make Help With Consumers Monetization Care WWJD Keep it Sexy
- 6. Klout Perks
- 7. Some Partners Building with Klout
- 10. VenueMachine
- 11. Segmenting API Customers Brand Value B2C B2B Brand Impressions In front of C-Level Consumers Care Cannibalization Spam. Ugh. Brand Value
- 12. Platform Control People Product Klout Policy Pricing
- 13. Policy: Terms of Service People • Branding • Allowable Use Product Klout Policy • Exclusivity Pricing
- 14. Pricing: Tariffs on B2B People • Tiered Pricing • Split APIs Product Klout Policy • Limited Flex Pricing
- 15. People: Incentivize B2C People • Showcase • Loose Limits Product Klout Policy • Joint Marketing Pricing
- 16. Product: True Platform People • Scoring API • Klout OAuth Product Klout Policy • Perks API Pricing
- 17. matt thomson | vp, platform | @daddymention
- 18. WELCOME Business of APIs Conference 2011 New York City