Sharath Bulusu, Guardian News & Media
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The document discusses the Guardian Open Platform which provides access to the Guardian's content through an API. The API offers rights-cleared content in three tiers of access and has been successful in increasing developer happiness, productivity, and the internal usage of the API. However, the document notes that more can still be done to improve external data references and reduce the gap between self-service and high-touch support. It promotes further opening of the Guardian's content creation process, rights management, and commercial models.
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The document discusses the growth and state of the open API market. It notes that the number of APIs has grown exponentially in recent years and is now over 4,000 tracked by ProgrammableWeb. It also discusses the diversity of API types across sectors like ecommerce, travel, music, enterprise, shopping and social. Additionally, it outlines the evolving business models for APIs, noting a shift towards APIs being the product themselves rather than an extension of existing products or websites.
Mashery Presents: The Evolution of Distribution - Edwin Aoki, Chief Architect...
Whether you are in retail, media, publishing, technology or travel, the ability to distribute information onto the multitude of internet connected devices has become a challenge for even the most nimble of companies. Everyone is vying for the attention and eyes of the consumer. It is a new world and consumer expectations have changed when it comes to the way content/data/inventory is distributed, discovered and consumed. This change in distribution, in part, is due to the adoption of APIs (Application Programing Interfaces). Businesses who have leveraged APIs have made it more than just a "database of stuff", but rather, have created a platform by which they are now basing their business strategy. Speakers from Mashery, Best Buy, eBay/PayPal and Netflix joined to explore the "Evolution of Distribution" and examined the notion of "why every brand needs an API".
Mashery Presents: The Evolution of Distribution - Kumar Kandaswamy, Director,...
Whether you are in retail, media, publishing, technology or travel, the ability to distribute information onto the multitude of internet connected devices has become a challenge for even the most nimble of companies. Everyone is vying for the attention and eyes of the consumer. It is a new world and consumer expectations have changed when it comes to the way content/data/inventory is distributed, discovered and consumed. This change in distribution, in part, is due to the adoption of APIs (Application Programing Interfaces). Businesses who have leveraged APIs have made it more than just a "database of stuff", but rather, have created a platform by which they are now basing their business strategy. Speakers from Mashery, Best Buy, eBay/PayPal and Netflix joined to explore the "Evolution of Distribution" and examined the notion of "why every brand needs an API".
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Business of APIs Conference 2011 - ProgrammableWeb
Business of APIs Conference 2011 - ProgrammableWeb
Mashery Presents: The Evolution of Distribution - Edwin Aoki, Chief Architect...
Mashery Presents: The Evolution of Distribution - Edwin Aoki, Chief Architect...
Mashery Presents: The Evolution of Distribution - Kumar Kandaswamy, Director,...
Mashery Presents: The Evolution of Distribution - Kumar Kandaswamy, Director,...
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Sharath Bulusu, Guardian News & Media
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