The document discusses the growth and state of the open API market. It notes that the number of APIs has grown exponentially in recent years and is now over 4,000 tracked by ProgrammableWeb. It also discusses the diversity of API types across sectors like ecommerce, travel, music, enterprise, shopping and social. Additionally, it outlines the evolving business models for APIs, noting a shift towards APIs being the product themselves rather than an extension of existing products or websites.

1. Open
APIs:
State
of
the
Market
John
Musser,
ProgrammableWeb
@johnmusser
Business
of
APIs
Conference,
SF,
2011

2. Introduc7on
ProgrammableWeb.com
• The
web’s
API
directory
• News,
community,
tools
• 4,000
Web
APIs

3. Growth
|
Diversity
|
Money
3

4. Open
APIs:
Growth
is
accelera7ng
Total APIs over time
4

5. Open
APIs:
Growth
is
accelera7ng
8
Years
1000
Total APIs over time
5

6. Open
APIs:
Growth
is
accelera7ng
2000
18
Months
8
Years
1000
Total APIs over time
6

7. Open
APIs:
Growth
is
accelera7ng
3000
9
Months
2000
18
Months
8
Years
1000
Total APIs over time
7

8. Open
APIs:
Growth
is
accelera7ng
4000
6
Months
3000
9
Months
2000
18
Months
8
Years
1000
Total APIs over time
8

9. API
Billionaires
Club
13 billion API calls / day (May 2011)
10 billion API calls / month (January 2011)
Over 260 billion objects stored in S3 (January 2011)
1.6 billion API-delivered stories / month (October 2010)
5 billion API calls / day (April 2010)
5 billion API calls / day (October 2009)
8 billion API calls / month (Q3 2009)
3 billion API calls / month (March 2009)
9

10. API
Billionaires
Club,
part
2
1.1 billion API calls / day (April 2011)
12 billion API calls / month (May 2011)
5 billion API calls / month (May 2011)
4 billion API calls / month (August 2011)
3 billion API calls / month (July 2011)
2 billion API calls / month (September 2010)
1.5 billion API calls / month (May 2011)
1 billion API calls / month (September 2011)
10

11. Diversity
11

12. APIs:
some
very
compe77ve
markets
12

13. Breaking
down
eCommerce
APIs

14. Breaking
down
travel
APIs
Underlying
airline,
hotel,
auto,
cruise
systems

15. Sampling
growth
by
sector:
Music
15

16. Sampling
growth
by
sector:
Enterprise
16

17. Sampling
growth
by
sector:
Shopping
17

18. Sampling
growth
by
sector:
Social
18

19. Money
19

20. API
business
models,
circa
2005

21. API
business
models
2011

22. API
as
Product
When an API is not an extension of your product, but it is your product
22

23. API
as
Product
New ones every month…
23

24. Screw
the
web
site,
let’s
focus
on
the
API
Qwerly shutters profile pages in favor
of lucrative ‘DNS for people’ API
TechCrunch, May 5, 2011
24

25. Have
we
seen
this
before?
Why
do
we
need
Of
course
we
Why
do
we
Of
course
we
a
Web
site?
have
a
Web
site
need
an
API?
have
an
API
1995 2000 2005 2010
25

26. thank
you
QuesQons,
ideas,
comments?
Email
me:
john@programmableweb.com
TwiVer:
@johnmusser
26