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Building a developer community from scratch




                                                            Business of APIs - October 19, 2011

Tuesday, October 18, 11
Building a hacker community in the US

              • Andrew Mager
                     •    @mager, @SpotifyPlatform

                     •    Moved to Brooklyn 1 month ago from San Francisco

                     •    Languages of choice:Python, Ruby, HTML5, CSS, Javascript




Tuesday, October 18, 11
API best practices
             Assume your users know nothing about APIs.

             When working with cloud APIs, explain what the cloud is. Give high level overview of
             REST, HTTP.

             Be clear about what’s supported and what is not.

             Explain how a user authenticates with your API.

             Talk about what services your API plays nicely with.

             Be open about upcoming projects and attentive to feedback. Relay that feedback to
             your team.

             Have an internal FAQ that you can constantly reference, update, and learn from.

             Build social accounts that are clearly focused at developers: @SimpleGeoAPI,
             @SpotifyPlatform.




Tuesday, October 18, 11
The art of the demo
             Show your users how to use your API. Give them real-world examples.

             Apigee Console - https://apigee.com/console/simplegeo

             Mashery I/O Docs - http://spotify-iodocs-565650870.us-
             east-1.elb.amazonaws.com/




Tuesday, October 18, 11
Have a really badass developer website
             https://dev.twitter.com/

             http://developers.facebook.com/

             http://developer.apple.com/

             Build an outline of your website that includes latest blog posts, commits from
             Github, Tweets, upcoming events, tutorials, and documentation.

             Get a technical editor.

             Merge & showcase community code.




Tuesday, October 18, 11
Find great examples of apps built using your API
             There are dozens of apps and utilities using the Spotify Platform.

             •       Spotibot - playlist generator

             •       Spotify Chrome extension - Scan webpages for Spotify content

             •       The Mac Box - Use Mac IR remote to control Spotify

             •       spo.tl - A Spotify URL shortener

             •       Fuck Yeah Spotify - Top tweeted Spotify albums

             •       EchoFi - Give an artist and it will play songs you might like on Spotify

             •       FreshSpotify - Emails you when new music comes out from your
                     favorite bands

             •       Stalkify - Give it a Last.fm username and it will give you Spotify links
                     for all of your favorite music

             •       Spotify Applescripts - Control playback with custom Applescripts/




Tuesday, October 18, 11
Follow @SpotifyPlatform




Tuesday, October 18, 11

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Andrew Mager, Spotify

  • 1. Building a developer community from scratch Business of APIs - October 19, 2011 Tuesday, October 18, 11
  • 2. Building a hacker community in the US • Andrew Mager • @mager, @SpotifyPlatform • Moved to Brooklyn 1 month ago from San Francisco • Languages of choice:Python, Ruby, HTML5, CSS, Javascript Tuesday, October 18, 11
  • 3. API best practices Assume your users know nothing about APIs. When working with cloud APIs, explain what the cloud is. Give high level overview of REST, HTTP. Be clear about what’s supported and what is not. Explain how a user authenticates with your API. Talk about what services your API plays nicely with. Be open about upcoming projects and attentive to feedback. Relay that feedback to your team. Have an internal FAQ that you can constantly reference, update, and learn from. Build social accounts that are clearly focused at developers: @SimpleGeoAPI, @SpotifyPlatform. Tuesday, October 18, 11
  • 4. The art of the demo Show your users how to use your API. Give them real-world examples. Apigee Console - https://apigee.com/console/simplegeo Mashery I/O Docs - http://spotify-iodocs-565650870.us- east-1.elb.amazonaws.com/ Tuesday, October 18, 11
  • 5. Have a really badass developer website https://dev.twitter.com/ http://developers.facebook.com/ http://developer.apple.com/ Build an outline of your website that includes latest blog posts, commits from Github, Tweets, upcoming events, tutorials, and documentation. Get a technical editor. Merge & showcase community code. Tuesday, October 18, 11
  • 6. Find great examples of apps built using your API There are dozens of apps and utilities using the Spotify Platform. • Spotibot - playlist generator • Spotify Chrome extension - Scan webpages for Spotify content • The Mac Box - Use Mac IR remote to control Spotify • spo.tl - A Spotify URL shortener • Fuck Yeah Spotify - Top tweeted Spotify albums • EchoFi - Give an artist and it will play songs you might like on Spotify • FreshSpotify - Emails you when new music comes out from your favorite bands • Stalkify - Give it a Last.fm username and it will give you Spotify links for all of your favorite music • Spotify Applescripts - Control playback with custom Applescripts/ Tuesday, October 18, 11