Charting a Course and                            Navigating Web 2.0                            Techniques for promoting yo...
RoadmapWednesday, April 6, 2011
Roadmap                    •      Around the room in 80 secondsWednesday, April 6, 2011
Roadmap                    •      Around the room in 80 seconds                    •      About me and the HR CouncilWedne...
Roadmap                    •      Around the room in 80 seconds                    •      About me and the HR Council     ...
Roadmap                    •      Around the room in 80 seconds                    •      About me and the HR Council     ...
Roadmap                    •      Around the room in 80 seconds                    •      About me and the HR Council     ...
A few reminders...Wednesday, April 6, 2011
A few reminders...                    •      This is a safe space. Ask your questions.                           Especiall...
A few reminders...                    •      This is a safe space. Ask your questions.                           Especiall...
A few reminders...                    •      This is a safe space. Ask your questions.                           Especiall...
A few reminders...                    •      This is a safe space. Ask your questions.                           Especiall...
Around the RoomWednesday, April 6, 2011
About MeWednesday, April 6, 2011
About Me                    •      Holder of an English DegreeWednesday, April 6, 2011
About Me                    •      Holder of an English Degree                    •      Army BratWednesday, April 6, 2011
About Me                    •      Holder of an English Degree                    •      Army Brat                    •   ...
About Me                    •      Holder of an English Degree                    •      Army Brat                    •   ...
About Me                    •      Holder of an English Degree                    •      Army Brat                    •   ...
About the HR CouncilWednesday, April 6, 2011
About the HR Council                    •      Founded in 2005                    •      Takes action on nonpro t labour f...
About the HR CouncilWednesday, April 6, 2011
About the HR Council                    •      I joined the HR Council in 2006 as rst full-                           time...
Our Journey Through the ‘Interwebs’Wednesday, April 6, 2011
What we’ll exploreWednesday, April 6, 2011
What we’ll explore                    •      Website                    •      E-newsletter                    •      Vide...
Websites                           Do              Don’tWednesday, April 6, 2011
Websites                                  Do                      Don’t                 •         Have one                ...
Websites                                  Do                                  Don’t                 •         Have one    ...
Websites                                  Do                                  Don’t                 •         Have one    ...
E-Newsletters                           Do              Don’tWednesday, April 6, 2011
E-Newsletters                                 Do                       Don’t                 •         Keep it short, punc...
E-Newsletters                                 Do                                  Don’t                 •         Keep it ...
E-Newsletters                                 Do                                  Don’t                 •         Keep it ...
Video                           Do           Don’tWednesday, April 6, 2011
Video                                  Do                      Don’t                 •         Keep ‘em short             ...
Video                                  Do                                 Don’t                 •         Keep ‘em short  ...
Video                                  Do                                 Don’t                 •         Keep ‘em short  ...
Blogs & Live Chats                            Do          Don’tWednesday, April 6, 2011
Blogs & Live Chats                                 Do                      Don’t                 •         Post updates re...
Blogs & Live Chats                                 Do                               Don’t                 •         Post u...
Blogs & Live Chats                                 Do                               Don’t                 •         Post u...
Social Networks                           Do          Don’tWednesday, April 6, 2011
Social Networks                                 Do                        Don’t                 •         Pick the right n...
Social Networks                                 Do                                   Don’t                                ...
Social Networks                                 Do                                   Don’t                                ...
Twitter                           Do             Don’tWednesday, April 6, 2011
Twitter                                 Do                       Don’t                 •         Follow like and not-so-li...
Twitter                                 Do                                   Don’t                 •         Follow like a...
Twitter                                 Do                                   Don’t                 •         Follow like a...
Charting Your CourseWednesday, April 6, 2011
Charting Your Course                           Think of various social media as tools in your                           to...
Charting Your CourseWednesday, April 6, 2011
Charting Your Course                           Step 1: Determine desired end resultWednesday, April 6, 2011
Charting Your Course                           Step 1: Determine desired end result                           Step 2: Pick...
Charting Your Course                           Step 1: Determine desired end result                           Step 2: Pick...
Charting Your Course                           Step 1: Determine desired end result                           Step 2: Pick...
Charting Your Course                           Step 1: Determine desired end result                           Step 2: Pick...
Charting Your CourseWednesday, April 6, 2011
Charting Your Course                     •     Carry your brand across all platformsWednesday, April 6, 2011
Charting Your Course                     •     Carry your brand across all platforms                     •     Pick the ri...
Charting Your Course                     •     Carry your brand across all platforms                     •     Pick the ri...
Charting Your Course                     •     Carry your brand across all platforms                     •     Pick the ri...
Charting Your Course                     •     Carry your brand across all platforms                     •     Pick the ri...
Questions?                                        Lee Rose                                        Communications Manager  ...
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Giving Network Presentation Slides

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Overview of how the HR Council for the Nonprofit Sector is using social media

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Giving Network Presentation Slides

  1. 1. Charting a Course and Navigating Web 2.0 Techniques for promoting your nonpro t Lee Rose Communications Manager HR Council for the Nonpro t Sector e-mail: lrose@hrcouncil.ca twitter: @thisleerose skype: leerose.lrWednesday, April 6, 2011
  2. 2. RoadmapWednesday, April 6, 2011
  3. 3. Roadmap • Around the room in 80 secondsWednesday, April 6, 2011
  4. 4. Roadmap • Around the room in 80 seconds • About me and the HR CouncilWednesday, April 6, 2011
  5. 5. Roadmap • Around the room in 80 seconds • About me and the HR Council • Our journey through the ‘interwebs’Wednesday, April 6, 2011
  6. 6. Roadmap • Around the room in 80 seconds • About me and the HR Council • Our journey through the ‘interwebs’ • Charting your courseWednesday, April 6, 2011
  7. 7. Roadmap • Around the room in 80 seconds • About me and the HR Council • Our journey through the ‘interwebs’ • Charting your course • Anything else we want to coverWednesday, April 6, 2011
  8. 8. A few reminders...Wednesday, April 6, 2011
  9. 9. A few reminders... • This is a safe space. Ask your questions. Especially the dumb ones.Wednesday, April 6, 2011
  10. 10. A few reminders... • This is a safe space. Ask your questions. Especially the dumb ones. • I am not a social media expert or evangelist.Wednesday, April 6, 2011
  11. 11. A few reminders... • This is a safe space. Ask your questions. Especially the dumb ones. • I am not a social media expert or evangelist. • You know more than you think you do.Wednesday, April 6, 2011
  12. 12. A few reminders... • This is a safe space. Ask your questions. Especially the dumb ones. • I am not a social media expert or evangelist. • You know more than you think you do. • You will make mistakes. #FAILS happen.Wednesday, April 6, 2011
  13. 13. Around the RoomWednesday, April 6, 2011
  14. 14. About MeWednesday, April 6, 2011
  15. 15. About Me • Holder of an English DegreeWednesday, April 6, 2011
  16. 16. About Me • Holder of an English Degree • Army BratWednesday, April 6, 2011
  17. 17. About Me • Holder of an English Degree • Army Brat • Perennial Camp DirectorWednesday, April 6, 2011
  18. 18. About Me • Holder of an English Degree • Army Brat • Perennial Camp Director • Father of three (WTF? Three? Yes. Three.)Wednesday, April 6, 2011
  19. 19. About Me • Holder of an English Degree • Army Brat • Perennial Camp Director • Father of three (WTF? Three? Yes. Three.) • Pusher of buttons and envelopesWednesday, April 6, 2011
  20. 20. About the HR CouncilWednesday, April 6, 2011
  21. 21. About the HR Council • Founded in 2005 • Takes action on nonpro t labour force issues • Best known for our suite of free HR resources for nonpro ts • Visit hrcouncil.ca for more informationWednesday, April 6, 2011
  22. 22. About the HR CouncilWednesday, April 6, 2011
  23. 23. About the HR Council • I joined the HR Council in 2006 as rst full- time communications person. It was a one person com-shop until June 2009 • ‘Target audience’ includes some 69,000 nonpro ts that employ 1.2 million people • En anglais et françaisWednesday, April 6, 2011
  24. 24. Our Journey Through the ‘Interwebs’Wednesday, April 6, 2011
  25. 25. What we’ll exploreWednesday, April 6, 2011
  26. 26. What we’ll explore • Website • E-newsletter • Video • Blog and Live Chats • Social Networks • Twitter •Wednesday, April 6, 2011
  27. 27. Websites Do Don’tWednesday, April 6, 2011
  28. 28. Websites Do Don’t • Have one • Make it easy to navigate • Include links to your social media ‘properties’ • Keep it simple • Monitor traf cWednesday, April 6, 2011
  29. 29. Websites Do Don’t • Have one • Let it get dated • Make it easy to navigate • Try to be all things to all people • Include links to your social media ‘properties’ • Have annoying background music or ash videos • Keep it simple • Bury contact information • Monitor traf cWednesday, April 6, 2011
  30. 30. Websites Do Don’t • Have one • Let it get dated • Make it easy to navigate • Try to be all things to all people • Include links to your social media ‘properties’ • Have annoying background music or ash videos • Keep it simple • Bury contact information • Monitor traf cWednesday, April 6, 2011
  31. 31. E-Newsletters Do Don’tWednesday, April 6, 2011
  32. 32. E-Newsletters Do Don’t • Keep it short, punchy • Vary the subject line • Have a publication schedule • Don’t send it on Mondays or Fridays • Drive people to your website • Make it easy for people to subscribeWednesday, April 6, 2011
  33. 33. E-Newsletters Do Don’t • Keep it short, punchy • Jam all your content into your newsletter • Vary the subject line • Send a lot of images, ashy • Have a publication schedule text or PDF documents • Don’t send it on Mondays or • Bombard your audience Fridays • Add people to your list • Drive people to your website without permission • Make it easy for people to subscribeWednesday, April 6, 2011
  34. 34. E-Newsletters Do Don’t • Keep it short, punchy • Jam all your content into your newsletter • Vary the subject line • Send a lot of images, ashy • Have a publication schedule text or PDF documents • Don’t send it on Mondays or • Bombard your audience Fridays • Add people to your list • Drive people to your website without permission • Make it easy for people to subscribeWednesday, April 6, 2011
  35. 35. Video Do Don’tWednesday, April 6, 2011
  36. 36. Video Do Don’t • Keep ‘em short (3-7 minutes, tops) • Publish them to videosharing sites like Vimeo or YouTube • Tell a story • Link it to other contentWednesday, April 6, 2011
  37. 37. Video Do Don’t • Keep ‘em short • Spend a lot of money (3-7 minutes, tops) • Forget who your intended • Publish them to videosharing audience is sites like Vimeo or YouTube • Forget about Animoto - it’s • Tell a story great and free for Nonpro ts! • Link it to other contentWednesday, April 6, 2011
  38. 38. Video Do Don’t • Keep ‘em short • Spend a lot of money (3-7 minutes, tops) • Forget who your intended • Publish them to videosharing audience is sites like Vimeo or YouTube • Forget about Animoto - it’s • Tell a story great and free for Nonpro ts! • Link it to other contentWednesday, April 6, 2011
  39. 39. Blogs & Live Chats Do Don’tWednesday, April 6, 2011
  40. 40. Blogs & Live Chats Do Don’t • Post updates regularly - a dead blog is worse than no blog • Encourage people to comment and engage • Leverage Twitter, Facebook, Newsletter to drive traf cWednesday, April 6, 2011
  41. 41. Blogs & Live Chats Do Don’t • Post updates regularly - a dead blog is worse than no • Turn the comments off blog • Write as an ‘organization’ • Encourage people to give your blog a human comment and engage voice • Leverage Twitter, Facebook, • Use your blog to always Newsletter to drive traf c sell or ask people for somethingWednesday, April 6, 2011
  42. 42. Blogs & Live Chats Do Don’t • Post updates regularly - a dead blog is worse than no • Turn the comments off blog • Write as an ‘organization’ • Encourage people to give your blog a human comment and engage voice • Leverage Twitter, Facebook, • Use your blog to always Newsletter to drive traf c sell or ask people for somethingWednesday, April 6, 2011
  43. 43. Social Networks Do Don’tWednesday, April 6, 2011
  44. 44. Social Networks Do Don’t • Pick the right network(s) for your organization • Update them regularly • Remember - it’s a NETWORK, it’s not always about you. • Have fun with it - build your online ‘personality’Wednesday, April 6, 2011
  45. 45. Social Networks Do Don’t • Do it because ‘everybody • Pick the right network(s) for else is doing it’ your organization • Engage in direct service • Update them regularly delivery or disclose con dential information • Remember - it’s a NETWORK, it’s not always about you. • Constantly barrage or annoy your followers with updates • Have fun with it - build your online ‘personality’ • Set up a ‘group’ when you want a ‘page’Wednesday, April 6, 2011
  46. 46. Social Networks Do Don’t • Do it because ‘everybody • Pick the right network(s) for else is doing it’ your organization • Engage in direct service • Update them regularly delivery or disclose con dential information • Remember - it’s a NETWORK, it’s not always about you. • Constantly barrage or annoy your followers with updates • Have fun with it - build your online ‘personality’ • Set up a ‘group’ when you want a ‘page’Wednesday, April 6, 2011
  47. 47. Twitter Do Don’tWednesday, April 6, 2011
  48. 48. Twitter Do Don’t • Follow like and not-so-like minded people and organizations • Become part of the conversation • Use Hootsuite or Tweetdeck to manage your tweets • Follow trends and topicsWednesday, April 6, 2011
  49. 49. Twitter Do Don’t • Follow like and not-so-like minded people and • Squawk organizations • Forget that a tweet is • Become part of the forever conversation • Let your twitter feed • Use Hootsuite or Tweetdeck languish to manage your tweets • Be afraid of the twitterverse • Follow trends and topicsWednesday, April 6, 2011
  50. 50. Twitter Do Don’t • Follow like and not-so-like minded people and • Squawk organizations • Forget that a tweet is • Become part of the forever conversation • Let your twitter feed • Use Hootsuite or Tweetdeck languish to manage your tweets • Be afraid of the twitterverse • Follow trends and topicsWednesday, April 6, 2011
  51. 51. Charting Your CourseWednesday, April 6, 2011
  52. 52. Charting Your Course Think of various social media as tools in your toolkit - pick the right one for the job.Wednesday, April 6, 2011
  53. 53. Charting Your CourseWednesday, April 6, 2011
  54. 54. Charting Your Course Step 1: Determine desired end resultWednesday, April 6, 2011
  55. 55. Charting Your Course Step 1: Determine desired end result Step 2: Pick your tool(s)Wednesday, April 6, 2011
  56. 56. Charting Your Course Step 1: Determine desired end result Step 2: Pick your tool(s) Step 3: ExecuteWednesday, April 6, 2011
  57. 57. Charting Your Course Step 1: Determine desired end result Step 2: Pick your tool(s) Step 3: Execute Step 3.5: Monitor and course correctWednesday, April 6, 2011
  58. 58. Charting Your Course Step 1: Determine desired end result Step 2: Pick your tool(s) Step 3: Execute Step 3.5: Monitor and course correct Step 4: EvaluateWednesday, April 6, 2011
  59. 59. Charting Your CourseWednesday, April 6, 2011
  60. 60. Charting Your Course • Carry your brand across all platformsWednesday, April 6, 2011
  61. 61. Charting Your Course • Carry your brand across all platforms • Pick the right medium for the messageWednesday, April 6, 2011
  62. 62. Charting Your Course • Carry your brand across all platforms • Pick the right medium for the message • Remember that you can’t do it allWednesday, April 6, 2011
  63. 63. Charting Your Course • Carry your brand across all platforms • Pick the right medium for the message • Remember that you can’t do it all • It’s not all about # of fans or followersWednesday, April 6, 2011
  64. 64. Charting Your Course • Carry your brand across all platforms • Pick the right medium for the message • Remember that you can’t do it all • It’s not all about # of fans or followers • It’s about meaningful engagementWednesday, April 6, 2011
  65. 65. Questions? Lee Rose Communications Manager HR Council for the Nonpro t Sector e-mail: lrose@hrcouncil.ca twitter: @thisleerose skype: leerose.lrWednesday, April 6, 2011

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