Qwerly is an API-only business that provides an API allowing companies to mine public social web data for information about customers, users, and leads. The company's CEO, Max Niederhofer, outlines how Qwerly started in 2010 with the goal of building a universal address book of social profiles. Now, Qwerly generates all of its revenue through its API, which is used by various companies and over 2,000 API users to gather social data for their businesses.

1. Qwerly - An API-Only Business
Max Niederhofer, CEO
max@qwerly.com
October 2011
Confidential. For internal use only.
Thursday, October 27, 2011

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Confidential. For internal use only.
Thursday, October 27, 2011

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to
tell
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our
company
in
five
minutes.
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Confidential. For internal use only.
Thursday, October 27, 2011

4. We
started
in
June
2010
with
a
big
idea:
building
the
web's
universal
address
book
-­‐
a
site
to
find
social
web
ID
for
every
person
on
earth.
Confidential. For internal use only.
Thursday, October 27, 2011

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Thursday, October 27, 2011

22. Qwerly lets companies mine the public social
web for information about customers, users &
leads.
“Acxiom for the social web.”
and many, many more...
Confidential. For internal use only.
Thursday, October 27, 2011

23. Customer & API User Examples
and over 2,000 more...
Thursday, October 27, 2011

24. Our website is just for lead generation.
All of our revenue is generated via the API.
Thursday, October 27, 2011

25. Social media has created the opportunity for a
disruptive & category-defining data company.
Confidential. For internal use only.
Thursday, October 27, 2011

26. Easy interchange methods are creating the
opportunity for a sustained data revolution.
REST/JSON
"Cloud"
Key-Value Stores
Confidential. For internal use only.
Thursday, October 27, 2011

27. From "offline matching" to
"online value-add":
Your data is a platform.
Confidential. For internal use only.
Thursday, October 27, 2011