2. Target Learners for my Plan...
Age: College/University Freshmen
Course: MKT 291 or Introduction to Marketing
Specifics: This lesson plan would be used early on in the course and would
give freshmen students who are marketing or business majors an overview of
some essentials of marketing.
3. Lesson Plan & Works Cited...
The following two links take you to two different SMART lesson plans that I
would like to adapt to fit my vision lesson plan for MKT 291 Introduction to
Marketing:
http://exchange.smarttech.com/details.html?id=811bcc5b-1fdd-42fa-b2bf-
26939801a774
http://exchange.smarttech.com/details.html?id=01663c6f-742e-4b6c-a626-
da750b9d92aa
4. Lesson Plan Adaptations...
I liked this idea of terms popping up
on the balloons before the lesson
begins, to allow students to test
their knowledge of marketing in a
fun and different way that actually
allows them to interact with the
SMART board. If they are correct,
there will be a check mark to let
them know.
5. Lesson Plan Adaptations...
For this part, I would break students
up into groups and say, “chat
amongst your groups of 4 and agree
on one favorite ad on the internet or
tv and send one team member to
come down and write it on the
board. We will then get together as a
class and discuss why it is your
favorite and will look it up so we can
all watch the commercial/look at the
ad together.”
6. Lesson Plan Adaptations...
Goods and services are two
essential concepts to marketing, as
they are WHAT you will actually be
marketing, and its important to
know the differences between
them. Using the pull tab, students
can chose a group member to click
and drag a word such as ‘car’ or
‘bank’ and put it into the respective
column for either a good or service.
7. Lesson Plan Adaptations... This slide contains some basic
marketing terms along with their
definitions. I think it is important to
still include slides such as this in the
classroom so students can write
notes on their own and actually read
definitions; as the next slide will be
matching definitions to words. For
college students, this mechanism is
most commonly done.
8. Lesson Plan Adaptations...
This area of the lesson plan will
have different definitions pop up
when a student touches the ‘pull
tap’. They can then drag the
definition to the correct term and
a check-mark will pop up next to
the term if they did so correctly,
and the definition will evaporate.
9. Support of Universal Design...
-My lesson supports all different kinds of learners (visual, auditory,
reading/writing, etc…) i.e. videos, collaborating with classmates, writing on the
board, matching terms to definitions, dragging terms under categories,
reading text off slides, etc.
-A variety of different activities so that students with attention issues will not
have a strayed attention span and can get up and walk up to the board
instead of just sitting at their desks.
Editor's Notes
-chat amongst your groups of 4 and figure out your favorite ad on the internet or tv and send one team member to come down and write it on the board. we will then get together as a class and discuss why it is your favorite and will look it up so we can all watch the commercial/look at the ad together.
