Smart board lesson plan
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This lesson plan targets college freshman studying business and marketing. It will cover the differences between upstream and downstream marketing. The layout first outlines the learning objectives, then defines each term. Exercises are included for students to practice distinguishing between the two. A review and additional examples conclude the lesson. The example layout compares upstream and downstream marketing definitions and examples in a slide format. It supports universal design through interactivity, printed copies, and a mix of words and visuals.
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Smart board lesson plan
- 1. Adopting a Smart Board Lesson Plan Elayne Pruckno
- 2. Who and What I will be targeting freshman in college who are studying business and specifically the subject area of marketing For this particular lesson plan, the material will be covering upstream vs. downstream marketing
- 3. Lesson Plan Layout http://exchange.smarttech.com/details.html?id=faaebc23-ac47-466f-a0de- aeafdbcc621b ● The layout I have chosen is one that is perfect for comparing two different things ○ For my particular example I will be comparing the differences and distinctions between upstream and downstream marketing ● The layout first ensures that there is clear lesson objectives- identifying the goal of the class ● Next there are definitions for both upstream and downstream marketing presented ● Following, the layout goes through exercises that ensure the target audience can identify each type of marketing and gets practice with recognizing each type ● Lastly there is review, more practice examples, and an overview of what was learned
- 4. Example Layout : UPSTREAM VS. DOWNSTREAM MARKETING What will we learn today? - What is upstream and downstream marketing? - How to distinguish and recognize the two - When each is used UPSTREAM MARKETING Marketing focused on strategy and the long term market situation Upstream marketing is essential to creating a strong brand and sustainable growth. Innovation, acquisition, new markets, and new products are all activities that support upstream marketing strategies Slide 1 example Slide 2 example
- 5. How does this support UD? ● This lesson plan would support universal design because there will be interactive parts, as well as parts that require just to be read. ● Additionally, the lesson plan could be printed out if someone needed hard copies in front of them. ● There will also be a combination of words and pictures for those who learn better with each. CHOOSE whether each instance is involved with upstream or downstream marketing a) Raw materials b) Strategy