The document discusses finding and telling compelling stories. It provides tips for crafting stories, including doing research, focusing on human interest, hooking the reader with an engaging opening, and connecting all the story elements. The document emphasizes that spreading stories through multiple social media platforms can help them gain traction and influence others. Repetition and sharing across blogs, wikis, Twitter, and Facebook allows stories to take on greater value through their propagation on the social web.
14. Is
it
newsworthy?
Human
interest
stories
• The
rebels
in
the
list
• They
don’t
date
as
quickly
• They
don’t
have
to
affect
large
numbers
of
people
• Who
cares
where
they
happen?
23. So
–
what’s
to
do?
8.
Make
nice
GRAMMAR,
n.:
A
system
of
pi[alls
though[ully
prepared
for
the
feet
for
the
self-‐made
man,
along
the
path
by
which
he
advances
to
dis$nc$on
Ambrose
Bierce
(Editor,
sa$rist,
writer
of
short
stories:
1832
–
1913)
24. The
social
web:
tag
&
release
Technology
is
the
campfire
around
which
we
tell
our
stories.
Laurie
Anderson:
experimental
performance
ar$st
&
musician:
www.laurieanderson.com
25. One
twig
does
not
a
bonfire
make
• Blog
• Wiki
• Twicer
• Facebook
26. QuanUty
beats
quality
The
value
of
the
social
web
becomes
clear
through
repe$$on
and
redundancy
Ron
Mader.
Founder
and
editor
of
www.planeta.com