The must-know content marketing statistics to help you plan for 2017

2. 89% of B2B marketers use
content marketing
Source: Content Marketing Institute

3. 9 out of 10 B2B buyers say
online content has a moderate
to major effect on their
purchasing decisions
Source: CMO Council

4. B2B businesses that blog
achieve 67% more monthly
leads than those that do not
Source: InsideView

5. Content marketing leaders
experience 7.8 times more
site traffic than non-leaders
Source: Aberdeen Group

6. Conversion rates are nearly
6x higher for content
marketing adopters than
non-adopters (2.9% vs 0.5%)
Source: Aberdeen Group

7. 70% of B2B marketers plan
to create more content in
2017 compared to 2016
Source: Content Marketing Institute

8. 45% of content marketers rate
their organisation’s content
marketing more successful
compared to the previous year
Source: Content Marketing Institute

9. The top 2 most outsourced
content marketing activities:
Writing (44%); Design (41%)
Source: LinkedIn Technology Marketing Community

10. About 49% of marketers are
learning to drive content to
align with the buyer’s journey
Source: LookBook HQ

11. 29% of leading marketers
systematically reuse and
repurpose content
Source: Curata

12. 60% of marketers say
blogging is their #1 top
inbound marketing priority
Source: HubSpot

13. 47% of buyers viewed 3-5
pieces of content before
engaging with a sales rep
Source: HubSpot

14. Titles with 6-13 words
attract the highest and most
consistent amount of traffic
Source: HubSpot

15. 61% of the most effective
B2B content marketers
meet with their content
team daily or weekly
Source: Content Marketing Institute

16. The average median time
spent reading an article
is 37 seconds
Source: NewsCred

17. 20% of internet users’
online time is spent on
content
Source: Demand Metric

18. 70% of people would rather
learn about a company
through articles rather than
an advert
Source: Demand Metric

19. 79% of internet traffic
will be video content by
2018
Source: MarketingProfs

20. 90% of consumers find
custom content useful
Source: Demand Metric

21. Whitepaper and eBook
downloads are the top
producers of B2B leads,
cited by 59% of marketers
Source: Media Post

22. Businesses with websites of
401-1000 pages get 6x more
leads than those with 51-100
pages
Source: HubSpot

23. 68% of consumers feel more
positive about a brand after
consuming content from it
Source: iMedia Connection

24. 95% of buyers chose a solution
provider that "provided them with
ample content to help navigate
through each stage at the buying
process"
Source: DemandGen

25. 82% of buyers viewed at least
5 pieces of content from the
winning vendor
Source: Forrester

26. 47% of B2B buyers consume
3-5 pieces of content prior to
engaging with a salesperson
Source: DemandGen

27. Coloured visuals increase
people's willingness to read a
piece of content by 80%
Source: Xerox

28. By 2017, 51% of companies will have an
executive in their organization who is
directly responsible for an overall
content marketing strategy (e.g., Chief
Content Officer, VP or director of
content)
Source: Curata

29. 51% of B2B buyers rely more on
content to research and make
B2B purchasing decisions than
they did a year ago
Source: DemandGen

30. In a recent DemandGen survey,
73% of the respondents said they
viewed a case study when
researching a company
Source: DemandGen

31. 95% of B2B buyers are willing
to consider vendor-related
content as trustworthy
Source: DemandGen

32. B2B marketers use an
average of 13 content
marketing tactics.
Source: Content Marketing Institute

33. The most effective B2B
marketers use an average of 7
social media platforms
Source: Content Marketing Institute

34. Over 90% of marketers said
they used visual content in
more than 50% of the articles
they published
Source: Venngage

35. 60.8% of marketers said that visual
content is a necessary and an
absolutely integral part of their
2017 content marketing strategy
Source: Venngage