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75 Statistics Every 
Online Retailer 
Should Know
Email 
Marketing
1 59% of B2B 
marketers say email is 
the most effective 
channel for generating 
revenue. 
Source: 
BtoB Magazine
2 Companies are 
attributing 23% of 
their total sales to email. 
Source: 
Econsultancy
3 Personalized emails 
improve click-through 
rates by 14% , and 
conversion rates by 
10% . 
Source: 
Aberdeen
4 75% of people prefer 
to receive offers over 
any other form of call-to-action. 
Source: 
Text Marketer
5 The adoption of 
marketing automation 
technology is expected to 
increase by 50% by 
2015. 
Source: 
Sirius Decisions
6 68% of consumers 
spend time reading 
content from a brand 
they are interested in. 
Source: 
Content Marketing 
Association
7 Email marketing ROI is 
around 4300% . 
Source: 
Shopify
Content 
Marketing
8 78% of CMOs think custom 
content is the future of 
marketing. 
Source: 
Hanley Wood
9 Each month, 329 million 
people read blogs. 
Source: 
Blogging.org
10 62% of companies today 
outsource their content 
marketing. 
Source: 
Inbound Writer
11 37% of marketers say 
blogs are the most valuable 
content type for marketing. 
Source: 
Content+
12 Content creation ranked as 
the single most effective SEO 
tactic by 53%. 
Source: 
Marketing 
Sherpa
Mobile
13 
“Apps are critical. 
Retailers have to have a 
mobile strategy today to 
be effective” by 
comScore’s Gian Fulgoni. 
Source: 
Internet Retailer
14 47% of marketing 
companies plan to 
increase their efforts in 
mobile apps in the next 
year. 
Source: 
Experian
15 30% of mobile shoppers 
abandon a transaction if the 
experience is not optimized for 
mobile. 
Source: 
StrongMail
16 
45% of US businesses are 
conducting some form of 
mobile marketing, with mobile 
websites (70%), mobile 
applications (55%), and QR 
codes (49%) being the most 
common tactics. Source: 
Experian
17 Forrester Research predicts 
that M-Commerce will grow to 
$31 Billion over the next 
few years in the US – thereby 
doubling Social Commerce. 
Source: 
Quora
18 78% of smartphone users 
access a retailer’s website 
through a mobile app. 
Source: 
comScore 
mobile usage
19 51% of Facebook 
referrals for publishers come 
from mobile. 
Source: 
Mobstac
20 79% of smartphone 
owners also use their devices 
to shop. 
Source: 
Google
21 According to a new study by InMobi 
and Mobext, “almost 70% of 
tablet owners make a purchase on 
their device every month. 
Source: 
Econsultancy
22 48% use or would like to 
use a smartphone to shop 
while in-store or on the go. 
Source: 
Local Point
Social 
Media
23 37% of brands would like 
to use social media 
engagement to create 
customer-tailored marketing 
campaigns. 
Source: 
Forrester
24 51% of the top 20% of 
B2B marketers generating 
leads through social media 
use social sharing tools, 
compared to the industry 
average of 39%. Source: 
Aberdeen
25 
Currently, marketers allocate 
7.6% of their budgets to 
social media. CMOs expect 
that number to reach 
18.8% in the next five 
years. Source: 
CMO Survey
26 90% of users listen to 
recommendations shared 
from friends. 
Source: 
Voltier Digital
27 87% of B2B marketers use 
social media to distribute 
content. 
Source: 
Content Marketing 
Institute
28 80% of users prefer to 
connect with brands on 
facebook. 
Source: 
Huffington Post
29 34% of marketers have 
generated leads on Twitter. 
Source: 
Digital Buzz Blog
30 Conversion rates are 
105% higher for 
consumers who interact with 
ratings and product reviews. 
Source: 
Prestige Marketing
31 According to an IBM study, 
85% of users say social 
networks influence their 
purchasing decisions. 
Source: 
CMS Wire
Personalization
32 62% of adults under 34 
are willing to share their 
location to get more relevant 
content. 
Source: 
JiWire
33 Personalization techniques 
have delivered far more 
relevant web experiences & 
increased conversion 
rates by 70% . 
Source: 
Search Engine 
Watch
34 56% of consumers say 
they would be more inclined to 
use a retailer if it offered a 
good personalised 
experience. 
Source: 
Metail
35 80% of marketers define 
dynamic personalization in 
email as highly important. 
Source: 
Adobe and DMA
36 94% of companies agree 
that personalisation “is critical 
to current and future 
success.” 
Source: 
Econsultancy
37 
Co-operative Travel has seen 
a 95% increase in visitors 
and 217% increase in 
revenue once it started 
implementing personalisation 
on its website. 
Source: 
Econsultancy
Product 
Recommendations
38 
“We’re able to deliver much 
more relevant suggestions by 
using data from both online 
and store purchases,” - Ben 
Galbraith of Walmart Global 
eCommerce. 
Source: 
Walmart
39 
54% of retailers that use 
automated product 
recommendations increased 
their average order value 
year over year. 
Source: 
Forrester
40 Vendors who use product 
recommendations noticed an 
increase in their sales 
between 2% and 20%. 
Source: 
Yahoo Small 
Business
41 
“73 % of consumers 
surveyed said they prefer do 
business with retailers who 
use personal information to 
make their shopping 
experience more relevant.” 
Source: 
Accenture
42 
A study made by Forrester, 
revealed that, 15% of 
shoppers admitted that their 
buying decisions are influenced 
by the recommendation of 
products. 
Source: 
Yahoo Small 
Business
43 62% admitted that the 
recommendations given to them 
helps them in finding what they 
want and intend to buy. 
Source: 
Yahoo Small 
Business
Customized 
Products
44 Customization expert Joseph 
Pine mentioned in his book 
‘Markets of One’, that suggested 
- Customization would change 
the fundamental structure of the 
American economy. 
Source: 
Mashable
45 
More than 35% of U.S. 
online consumers are already 
interested in customizing 
product features. 
Source: 
Mashable
Site Search
46 
Walmart.com began using its 
own site search tool and said 
that it had improved 
conversions by 20%. 
Source: 
Mashable
47 A report from FineWise 
estimated that the number of 
visitors using site search was 
really about 50%.” 
Source: 
Practical 
Ecommerce
48 A study in Outbrain shows that 
search is the #1 driver of traffic 
to content sites, beating the 
social channels. 
Source: 
Mediabistro
49 
Use of the search box results in 
an average conversion ratio of 
2.4%, against an average 
of 1.7%. 
Source: 
Econsultancy
50 A Jupiter Research study found 
that 80% of customers will 
abandon a site after a poor 
search experience. 
Source: 
Multichannel 
Merchant
51 
Consumers expect internal 
search engines to know what 
they’re looking for. 
Unfortunately, 85% of site 
searches don’t return what the 
user sought. 
Source: 
Multichannel 
Merchant
52 
By incorporating quality search 
functionality, 83% respondents 
reported improved user 
experience, 65% cited more 
use of the site and 64% 
reported increased sales. 
Source: 
Econsultancy
53 A full 30% of browsing 
sessions on ecommerce 
properties involve use of the site 
search box, according to 
eConsultancy. 
Source: 
Adialicious
Product 
Videos
54 90% of the information that 
comes to the brain is visual. 
Source: 
Zabisco
55 
Just one month after the 
introduction of Facebook 
timeline for brands, photos and 
videos saw a 65% increase 
in engagement. 
Source: 
Simply measured
56 
75% of smartphone users 
watch videos on their phones, 
26% of whom use video at 
least once a day. 
Source: 
Hubspot
57 Using video demos of items on 
product pages increased sales 
for Zappos between 6% and 
30%. 
Source: 
Econsultancy
58 
Study from various retailers 
have proved that they have 
boosted conversions by as 
much as 160% by using 
product videos. 
Source: 
Econsultancy
Showrooming
59 
A comScore study found that 
35% of U.S. consumers 
reported showrooming and of 
those, half were between 25 
and 34 years old. 
Source: 
Wikipedia
60 75% of respondents said 
they “sometimes” engage in 
showrooming and 40% 
actually buy online. 
Source: 
The Future of 
Commerce
61 
Research from BizRate reveals 
that 1.32% of in-store sales are 
lost to showrooming on mobile 
devices—and half of those sales 
went to the e-commerce site 
where the showrooming took 
place. 
Source: 
The Future of 
Commerce
62 72% of consumers engage 
in showrooming because the 
price was better online. 
Source: 
Fashions Collective
63 
The average customer spends 
$285 online after trying a 
product out in a Best Buy store. 
Walmart showroomers spend 
$119.10 online and Target 
showroomers spend $79.30. 
Source: 
The Future of Ecommerce
64 A whopping 57% of all post-showrooming 
transactions go to 
Amazon.com. 
Source: 
The Future of Ecommerce
Dynamic 
Pricing
65 
Amazon changes its price every 
10 mins on average and saw a 
27.2% increase in sales from 
2012 to 2013 and generated 
over $44bn in sales in 2013. 
Source: 
Social Beat
66 
Dynamic pricing allows retailers to 
remain competitive with 24/7 price 
monitoring and changes, boosting 
profits by 25% on average. 
Source: 
Econsultancy
67 Pricing intelligence software has 
already caught on as 22% 
of retailers have chosen to 
implement it. 
Source: 
Econsultancy
68 Research has found that price 
optimization software improves 
gross margins by 10%. 
Source: 
Econsultancy
Bitcoin
69 In its first day of day of 
accepting Bitcoin, Overstock. 
com reported 780 orders were 
paid using bitcoin totalling over 
124,000 USD in sales. 
Source: 
InvestorPlace
70 Ofir Beigel of 99Bitcoins said 
‘Bitcoin is gradually infiltrating 
the E-commerce because it’s a 
viable and innovative solution’. 
Source: 
Forbes
71 eBay CEO John Donahoe 
admitted to owning bitcoin and 
that it is going to play an 
“important role” in the future of 
PayPal. 
Source: 
Nicolekersh
72 
Atkinson estimates that around 
100 of SumAll's merchant 
customers are already 
accepting bitcoins, and that 5- 
10% of them will do so in the 
next few months. 
Source: 
ClickZ
73 Amazon who initially avoided 
bitcoin like the plague, now own 
a Bitcoin-Related Cloud 
Computing Patent. 
Source: 
Startup Daily
Big Data
74 80% of business-relevant 
information originates in 
unstructured form, primarily 
text, (but also video, images, and 
audio). 
Source: 
Information Week
75 
A report by McKinsey says - 
Companies that put data at the 
center of the marketing and 
sales decisions improve their 
marketing return on investment 
by 15 – 20 %. 
Source: 
Forbes

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75 Statistics Every Online Retailer Should Know

  • 1. 75 Statistics Every Online Retailer Should Know
  • 3. 1 59% of B2B marketers say email is the most effective channel for generating revenue. Source: BtoB Magazine
  • 4. 2 Companies are attributing 23% of their total sales to email. Source: Econsultancy
  • 5. 3 Personalized emails improve click-through rates by 14% , and conversion rates by 10% . Source: Aberdeen
  • 6. 4 75% of people prefer to receive offers over any other form of call-to-action. Source: Text Marketer
  • 7. 5 The adoption of marketing automation technology is expected to increase by 50% by 2015. Source: Sirius Decisions
  • 8. 6 68% of consumers spend time reading content from a brand they are interested in. Source: Content Marketing Association
  • 9. 7 Email marketing ROI is around 4300% . Source: Shopify
  • 11. 8 78% of CMOs think custom content is the future of marketing. Source: Hanley Wood
  • 12. 9 Each month, 329 million people read blogs. Source: Blogging.org
  • 13. 10 62% of companies today outsource their content marketing. Source: Inbound Writer
  • 14. 11 37% of marketers say blogs are the most valuable content type for marketing. Source: Content+
  • 15. 12 Content creation ranked as the single most effective SEO tactic by 53%. Source: Marketing Sherpa
  • 17. 13 “Apps are critical. Retailers have to have a mobile strategy today to be effective” by comScore’s Gian Fulgoni. Source: Internet Retailer
  • 18. 14 47% of marketing companies plan to increase their efforts in mobile apps in the next year. Source: Experian
  • 19. 15 30% of mobile shoppers abandon a transaction if the experience is not optimized for mobile. Source: StrongMail
  • 20. 16 45% of US businesses are conducting some form of mobile marketing, with mobile websites (70%), mobile applications (55%), and QR codes (49%) being the most common tactics. Source: Experian
  • 21. 17 Forrester Research predicts that M-Commerce will grow to $31 Billion over the next few years in the US – thereby doubling Social Commerce. Source: Quora
  • 22. 18 78% of smartphone users access a retailer’s website through a mobile app. Source: comScore mobile usage
  • 23. 19 51% of Facebook referrals for publishers come from mobile. Source: Mobstac
  • 24. 20 79% of smartphone owners also use their devices to shop. Source: Google
  • 25. 21 According to a new study by InMobi and Mobext, “almost 70% of tablet owners make a purchase on their device every month. Source: Econsultancy
  • 26. 22 48% use or would like to use a smartphone to shop while in-store or on the go. Source: Local Point
  • 28. 23 37% of brands would like to use social media engagement to create customer-tailored marketing campaigns. Source: Forrester
  • 29. 24 51% of the top 20% of B2B marketers generating leads through social media use social sharing tools, compared to the industry average of 39%. Source: Aberdeen
  • 30. 25 Currently, marketers allocate 7.6% of their budgets to social media. CMOs expect that number to reach 18.8% in the next five years. Source: CMO Survey
  • 31. 26 90% of users listen to recommendations shared from friends. Source: Voltier Digital
  • 32. 27 87% of B2B marketers use social media to distribute content. Source: Content Marketing Institute
  • 33. 28 80% of users prefer to connect with brands on facebook. Source: Huffington Post
  • 34. 29 34% of marketers have generated leads on Twitter. Source: Digital Buzz Blog
  • 35. 30 Conversion rates are 105% higher for consumers who interact with ratings and product reviews. Source: Prestige Marketing
  • 36. 31 According to an IBM study, 85% of users say social networks influence their purchasing decisions. Source: CMS Wire
  • 38. 32 62% of adults under 34 are willing to share their location to get more relevant content. Source: JiWire
  • 39. 33 Personalization techniques have delivered far more relevant web experiences & increased conversion rates by 70% . Source: Search Engine Watch
  • 40. 34 56% of consumers say they would be more inclined to use a retailer if it offered a good personalised experience. Source: Metail
  • 41. 35 80% of marketers define dynamic personalization in email as highly important. Source: Adobe and DMA
  • 42. 36 94% of companies agree that personalisation “is critical to current and future success.” Source: Econsultancy
  • 43. 37 Co-operative Travel has seen a 95% increase in visitors and 217% increase in revenue once it started implementing personalisation on its website. Source: Econsultancy
  • 45. 38 “We’re able to deliver much more relevant suggestions by using data from both online and store purchases,” - Ben Galbraith of Walmart Global eCommerce. Source: Walmart
  • 46. 39 54% of retailers that use automated product recommendations increased their average order value year over year. Source: Forrester
  • 47. 40 Vendors who use product recommendations noticed an increase in their sales between 2% and 20%. Source: Yahoo Small Business
  • 48. 41 “73 % of consumers surveyed said they prefer do business with retailers who use personal information to make their shopping experience more relevant.” Source: Accenture
  • 49. 42 A study made by Forrester, revealed that, 15% of shoppers admitted that their buying decisions are influenced by the recommendation of products. Source: Yahoo Small Business
  • 50. 43 62% admitted that the recommendations given to them helps them in finding what they want and intend to buy. Source: Yahoo Small Business
  • 52. 44 Customization expert Joseph Pine mentioned in his book ‘Markets of One’, that suggested - Customization would change the fundamental structure of the American economy. Source: Mashable
  • 53. 45 More than 35% of U.S. online consumers are already interested in customizing product features. Source: Mashable
  • 55. 46 Walmart.com began using its own site search tool and said that it had improved conversions by 20%. Source: Mashable
  • 56. 47 A report from FineWise estimated that the number of visitors using site search was really about 50%.” Source: Practical Ecommerce
  • 57. 48 A study in Outbrain shows that search is the #1 driver of traffic to content sites, beating the social channels. Source: Mediabistro
  • 58. 49 Use of the search box results in an average conversion ratio of 2.4%, against an average of 1.7%. Source: Econsultancy
  • 59. 50 A Jupiter Research study found that 80% of customers will abandon a site after a poor search experience. Source: Multichannel Merchant
  • 60. 51 Consumers expect internal search engines to know what they’re looking for. Unfortunately, 85% of site searches don’t return what the user sought. Source: Multichannel Merchant
  • 61. 52 By incorporating quality search functionality, 83% respondents reported improved user experience, 65% cited more use of the site and 64% reported increased sales. Source: Econsultancy
  • 62. 53 A full 30% of browsing sessions on ecommerce properties involve use of the site search box, according to eConsultancy. Source: Adialicious
  • 64. 54 90% of the information that comes to the brain is visual. Source: Zabisco
  • 65. 55 Just one month after the introduction of Facebook timeline for brands, photos and videos saw a 65% increase in engagement. Source: Simply measured
  • 66. 56 75% of smartphone users watch videos on their phones, 26% of whom use video at least once a day. Source: Hubspot
  • 67. 57 Using video demos of items on product pages increased sales for Zappos between 6% and 30%. Source: Econsultancy
  • 68. 58 Study from various retailers have proved that they have boosted conversions by as much as 160% by using product videos. Source: Econsultancy
  • 70. 59 A comScore study found that 35% of U.S. consumers reported showrooming and of those, half were between 25 and 34 years old. Source: Wikipedia
  • 71. 60 75% of respondents said they “sometimes” engage in showrooming and 40% actually buy online. Source: The Future of Commerce
  • 72. 61 Research from BizRate reveals that 1.32% of in-store sales are lost to showrooming on mobile devices—and half of those sales went to the e-commerce site where the showrooming took place. Source: The Future of Commerce
  • 73. 62 72% of consumers engage in showrooming because the price was better online. Source: Fashions Collective
  • 74. 63 The average customer spends $285 online after trying a product out in a Best Buy store. Walmart showroomers spend $119.10 online and Target showroomers spend $79.30. Source: The Future of Ecommerce
  • 75. 64 A whopping 57% of all post-showrooming transactions go to Amazon.com. Source: The Future of Ecommerce
  • 77. 65 Amazon changes its price every 10 mins on average and saw a 27.2% increase in sales from 2012 to 2013 and generated over $44bn in sales in 2013. Source: Social Beat
  • 78. 66 Dynamic pricing allows retailers to remain competitive with 24/7 price monitoring and changes, boosting profits by 25% on average. Source: Econsultancy
  • 79. 67 Pricing intelligence software has already caught on as 22% of retailers have chosen to implement it. Source: Econsultancy
  • 80. 68 Research has found that price optimization software improves gross margins by 10%. Source: Econsultancy
  • 82. 69 In its first day of day of accepting Bitcoin, Overstock. com reported 780 orders were paid using bitcoin totalling over 124,000 USD in sales. Source: InvestorPlace
  • 83. 70 Ofir Beigel of 99Bitcoins said ‘Bitcoin is gradually infiltrating the E-commerce because it’s a viable and innovative solution’. Source: Forbes
  • 84. 71 eBay CEO John Donahoe admitted to owning bitcoin and that it is going to play an “important role” in the future of PayPal. Source: Nicolekersh
  • 85. 72 Atkinson estimates that around 100 of SumAll's merchant customers are already accepting bitcoins, and that 5- 10% of them will do so in the next few months. Source: ClickZ
  • 86. 73 Amazon who initially avoided bitcoin like the plague, now own a Bitcoin-Related Cloud Computing Patent. Source: Startup Daily
  • 88. 74 80% of business-relevant information originates in unstructured form, primarily text, (but also video, images, and audio). Source: Information Week
  • 89. 75 A report by McKinsey says - Companies that put data at the center of the marketing and sales decisions improve their marketing return on investment by 15 – 20 %. Source: Forbes