marketing management

1. PRESTIGE INSTITUTE OF MANAGEMENT OF RESEARCH, INDORE
(AN AUTONOMOUS INSTITUTION ESTABLISHED IN 1994, ACCREDITED WITH GRADE ‘A++’ NAAC (UGC)ISO 90001:2008
CERTIFIED INSTITUTE, AICTE/UGC APPROVED PROGRAM AFFILIATED TO DAVV , INDORE)
MBA BATCH 2022-2024
MARKETING MANAGEMENT I
GROUP 15
SUBMITTED BY: SUBMITTED TO:
HRITIK JAIN Prof. Mohit Surana
ISHA JAIN
JUNERA QUERESHI
KRITIKA SAXENA

2. ICE-CREAM

3. Segmentation
• Divide market into distinct
segments of customer.
Targeting • Selecting which segments to serve.
Positioning
• Determine how to position your
product for each target segment.

4. SEGMENTATION
Market segmentation is the process of dividing up a market into different groups of
customers who have similar needs and wants. It is used to help companies better
target their products and services to the right people.
Geographic : INDIA
 Urban
 Rural
 Sub-urban

5. Demographic:
Age: All age and specially 15-30
Gender: Unisex
Income : Upper middle class , middle class
Nationality: Indian
Psychographic:
Choice based on their lifestyle.
Who likes quality product at affordable price.
Behavioral:
Customer loyalty.

6. Targeting is the process through which an advertiser identifies its target
audience and then advertises to them through a variety of channels.
 All the age group specially youth.
 Between 15-30.
 People who are brand conscious.
 People who needs healthy product at affordable price.
 Introducing new flavour.

7. POSITIONING
Positioning refers to the place you want your brand or product
to have within a particular target market.
 Differentiate from competitors.
 Healthy and tasty product.
 Use of natural ingredients.
 Providing different flavors .
 New flavours.

8. LOGO
NAME
NAME LOGO TAGLINE
CHILLED BITES LET YOUR TROUBLE MELT AWAY

9. HEALING HERB RAINBOW TWIST
CARAMEL APPLE
RANGE

10. LABELLING
.
FRONT
HEALING HERBS
CHILLED
BITE
S
BACK
MADE IN INDIA.
MFG DATE: 01/03/23
BEST BEFORE: 01/09/23
MRP:RS.50
105 ml
Labelling is the display of label in a product. A label contains information
about a product on its container, packaging, or the product itself.
Indore(M.P.)

11. PACKAGING
Packaging is a subset of marketing where a brand designs and develops the wrapper or
container to aid its transport, handling, delivery, and communicate the brand and product
information by making it look attractive.
We use two type of packaging here.
HEALING HERBS
CHILLED
BITES
105 ml

12. MARKETING DISTRIBUTION CHANNEL
.
MANUFACTURER WHOLESALER RETAILER
CONSUMER
MANUFACTURER CONSUMER
Distribution channels are the paths that products and services take on their way from the manufacturer
or service provider to the end consumer.

13. BRANDING STRATEGIES
Branding is the process of giving unique name, logo, symbol, mascots, design, etc.
to product or service which helps them to differentiate themselves in the target.
This can include seasonal flavours, limited-edition flavours, and collaborations with
other brands or influencers.
Social media can be a powerful tool for building brand awareness and connecting
with potential customers.

14. BRANDING STRATEGIES
 Start delivering ice cream in the neighbourhood.
 Come up with unique flavours .
 Upsell by offering other products too.
 Offer regular promotions and special offers.
 Organise fun contests and challenges.
 Partner up with local grocery stores and restaurants.
 Be active and promote your shop on social media.