Brilliant Manufacturing Corp. plans to establish a skin care products manufacturing business in Dingalan, Aurora. The business will produce a set of whitening and natural skin care products including toner, soap, and day/night creams. The objectives are to begin commercial operations in 2023 and expand across the Philippines within 5 years. The company will pursue various marketing strategies like partnerships, online/offline sales, and promotions to build awareness and penetrate the skin care market. Pricing of the product sets aims to provide good margins while remaining affordable.

1. BUSINESS PLAN
SKIN CARE - BRILLIANT
MANUFACTURING Corp.
APPLIED ECONOMICS
SUBMITTED BY:
MONELYN BALDERAMA JOEL ARROYO
DIANALYN SULITA JAY SARAD
MARIFE MONTALBAN REYNALDO BELARDO
RONALYN UNGRIANO
BEA FLORA
Jessa Orgaya
Elaiza Joy Celestial

2. BRILLIANT SKINCARE
Ignacio St., Poblacion, Dingalan,
Aurora 3207
(042) 7243606
Brilliant Manufacturing CORP.
Skin Care Company
CEO AND B.O.D.
December 8, 2022

3. 1 EXECUTIVE SUMMARY
COMPANY BACKGROUND
 Brilliant manufacturing corporation is a
Dingalan – based enterprise that will
manufacture a set of whitening and natural
based products - toner, soap, day cream and
night cream in one package and will be
distributed to wholesalers and retailers in the
local market. The business office is located
at Ignacio St. Poblacion, Dingalan, Aurora.

4. PROPONENT
“We care for your skin.” The
characteristics of the owners of the
corporation are innovative, risk taker,
very keen as well as professionals on
the field of skin care and beauty
products.

5. THE ORGANIZATION
The proposed business will be
formally registered with the Department
of Trade and Industry as a corporation.
The CEO or Chief President, a doctor
and expert on skin care and the board
of directors who are the proponent of
this concept shall be the ones to
manage the entire operations of the
business.

6. OBJECTIVES OF THE PROPOSED
BUSINESS
 Short term [ 1-3 years ]
To begin commercial operations in Dingalan
by 2023. To build a market reputation for
quality skin care products and services during
forecast period.

Long term [ 3-5 years ]
To expand by opening additional store
locations across the country during the
forecast period. To reduce operating
expenses and aim to grow profitability to
more than 35% by year 5.

7. MISSION STATEMENT
 Developed through age- old
traditions and applied knowledge to
produce uniquely crafted solution-
based products and services that
capture Indian Aura. We utilized the
natural and organic ingredients that
enhance the holistic wellness of our
customers, embracing persons of all
ages and diversities.

8. KEYS TO SUCCESS
The use of organic, natural, hand-
curated products with a zero chemical
policy provides Brilliant with a market
niche. Indian origins equip the founders
with traditional knowledge of ayurvedic
and herbal remedies.

9. FINANCIAL HIGHLIGHTS
The company envisions raising an equity
of 2.5 million pesos through long term
borrowings, which will be used for the setup
and launch of the manufacturing company
in Dingalan. The company expects to
steadily grow it revenues through active
efforts in marketing, networking, excellent
customer service and quality products.

10.  PRODUCTS AND SERVICES
Skincare is essential to graceful aging. Over time
harsh elements in the environment wear on the skin,
making it dry and tough. As such a good skin care
routine is imperative to eliminate the effects of the
environment on the skin and revert the damaging
impact. Good products power every skin care routine.
The choice of products is just as important as the
food we eat. Because of that , the company proposed
this product in a set with an affordable price.
Range of Products
Toner
Soap
Kit Day Cream and Night Cream

11. 2 MARKET ANALYSIS
Philippine cosmetics market is segmented based on type,
gender, distribution channel and region. Based on type, the market
is categorized into skin care, hair care, bath and shower products,
make up and colour cosmetics , and fragrances and deodorants.
Brilliant will dedicate time and effort towards networking and
gaining valuable insight into prevailing market trends in the
Philippines which will allow the company to optimise its
marketing strategies and effectively penetrate the market on
launch. The company will first target the northern part of Dingalan
especially teenagers and women, then the southern part when we
get to build a branch there. The three- month period in between is
sought to understand its potential market to serve its customers best
fully. Brilliant will dedicate itself to the wellbeing of its customers.
To this end, a professional beauty advisor will ensure all of the
customer’s queries regarding the composition, application and
sustainability of the products are met professionally and promptly.
The company enjoy sole distributorship of the products in the
Philippines which allows it to control prices. Brilliant will thus be
able to secure and distribute products at market beating points.

12. 3 SWOT ANALYSIS
A SWOT [Strength, Weakness, Opportunity,
and Threats] analysis is a useful tool for
businesses to evaluate their position in the
market against potential internal and external
factors that could assist or jeopardize their
operation and existence.

13. STRENGTHS
.• Lucrative business location
•Scalable pricing strategy and
business model
•Thriving industry
•Natural product
WEAKNESSES
•Highly competitive market
•Limited market understanding
OPPORTUNITIES
•Collaboration with leading
stores
•Increased beauty
consciousness
•Highly growth potential market
•Export capabilities
THREATS
•Competitors eroding the
market
•Low barriers to entry
•Competitors poaching clients
SWOT ANALYSIS

14. 4 STRATEGY AND IMPLENTATION
The objective for the company’s early sales
and marketing initiatives will be to generate
awareness of Brilliant as a new player in the
market and to educate potential customers about
its portfolio of products. Overtime, as Brilliant
becomes more established and develops strong
reputations , the marketing emphasis will shift
to include more of a focus on the products and
the target market. The Corporation will
commence its operation this coming February.

15. DISTRIBUTION STRATEGY
The company will reach its customer through
both online and offline channels. Brilliant
comprehensive website will accept orders
online and deliver them to the customers’
doorstep. Customer will also have an option to
physically visit the company’s showroom to
browse and place orders for their custom prints.

16. MARKETING AND
PROMOTION PROGRESS
Brilliant will approach commercial clients
directly, either through cold- calling or
email, to arrange pitch meetings. The
company’s sale representatives will use
these opportunities to display the product
catalogue directly.

17. DIRECT SALES
The company will advertise in specific
trade publications that are targeted towards
the appropriate target markets. Brilliant will
establish a presence at a various trade
shows like the Trade Bazaar this December
that are relevant to the target market.

18. SALES STRATEGY
Professionally service provides from the
company primary target market. However, the
company’s marketing efforts will also include
end- users, clients of the professionally service
providers. While push marketing efforts will be
deployed to reach service providers, pull
marketing efforts will drive engagement for the
company’s product.

19. ONLINE MARKETING
CHANNELS
Electronic Direct Social Media Google Ad
Campaigns
Mail Marketing
Salons and stores looking Milennials and consumers The advertising will
for organic natural skin general spend a considerable target specific
care products to use providing time browsing social media keywords to
their services stand out prominently platforms. Reaching to them Brilliant offering
as viable marketing targets for through this channel will be [ e.g. professional
this channel. Brilliant will an effective way to capture skin care”, aesthetic
mail professionally designed attention and position its products”, Dingalan
materials with its value proposition services. Skincare products.”]
to these companies and provide
quotes for promotion
merchandise printing services.

21. PRICING STRATEGY
Brilliant skin care set product range
is expected to carry an average price
tag of one hundred fifty pesos per set.
The direct costs, which are primarily
associated with stock procurement and
carriage, are estimated to account for
60% of the average price, resulting 40%
margin.