2. market segmentation
The company uses different types of market segmentation strategies to
target specific customer groups. Here are some examples of market
segmentation used by Adidas:
Demographic segmentation.
Behavioral segmentation.
Occasion-based segmentation.
Geographic segmentation
Overall, Adidas uses a combination of these segmentation strategies to
target different customer groups and create customized marketing
campaigns that appeal to their specific needs and preferences.

3. VISION & MISSION
Through sport, we have the
power to change lives.
Creating the Best Designs
Maximizing Athlete Performance
Manufacturing Top Quality Products
Reaching the Global Market
VISION
To be the best sports company in the
world
Promoting an Active Lifestyle
Improving Sports
Exceeding Expectations
Creating Innovative Products.
MISION