Social development club is a leading course content provider of India with a key focus on skilling courseware development. We deliver complete package required to deliver the Skill development program effectively. We develop NCVT and SSC aligned courses of all the domains and for all the schemes.
Contact: sdccourses@gmail.com, http://www.socialdevelopment.club
Customer Driven Market Strategy is comprised of 3 main functions of Marketing management. This is STP which Segmentation, Targeting and Positioning. Marketing is about building profitable customer relationship by providing superior customer value as well as satisfaction.
Made by Me and designed by my respectable team members.
Customer Driven Market Strategy is comprised of 3 main functions of Marketing management. This is STP which Segmentation, Targeting and Positioning. Marketing is about building profitable customer relationship by providing superior customer value as well as satisfaction.
Made by Me and designed by my respectable team members.
MARKET SEGMENTATION, POSITIONING AND TARGETINGNGANG PEREZ
Modern companies understand the fact that they cannot appeal to all buyers in the market or at least not to all buyers in the same way. Do you know why? The Christians say Jesus Christ died for the World, yet not everyone in the same World believes in him. Then what more of Companies? See! Let me you tell the truth, not every distraction requires your attention. When you understand this as a marketing management student your perception about appealing to customers will change. The reason is because you cannot satisfy everybody. In pidgin we say “you born pikin but you no born yi heart”. Meaning people will always have their own way of reasoning and you cannot control them. Believe me when I say so. As a business man, you will need to find your own share (market segment) and satisfy them. Not everybody will like your product. Just take it like that.
Therefore, you should be able to understand that there are numerous buyers in the market and they are too widely scattered. These buyers are varied in their needs and buying practices. Also, the companies themselves vary widely in their abilities to serve different segments of the market. In such a scenario, the companies must design customer-driven marketing strategies that build the right relationships with the right customers.
MARKET SEGMENTATION, POSITIONING AND TARGETINGNGANG PEREZ
Modern companies understand the fact that they cannot appeal to all buyers in the market or at least not to all buyers in the same way. Do you know why? The Christians say Jesus Christ died for the World, yet not everyone in the same World believes in him. Then what more of Companies? See! Let me you tell the truth, not every distraction requires your attention. When you understand this as a marketing management student your perception about appealing to customers will change. The reason is because you cannot satisfy everybody. In pidgin we say “you born pikin but you no born yi heart”. Meaning people will always have their own way of reasoning and you cannot control them. Believe me when I say so. As a business man, you will need to find your own share (market segment) and satisfy them. Not everybody will like your product. Just take it like that.
Therefore, you should be able to understand that there are numerous buyers in the market and they are too widely scattered. These buyers are varied in their needs and buying practices. Also, the companies themselves vary widely in their abilities to serve different segments of the market. In such a scenario, the companies must design customer-driven marketing strategies that build the right relationships with the right customers.
This presentation gives a clear definition of what is segmentation. Various examples have been taken to provide a better understanding of Segmentation with particular reference to financial services and products.
Core Concept of Marketing, Nature and Scope of Marketing, Importance, Selling Vs Marketing, Marketing Concepts, Segmentation, Basis of Segmentation, Targeting, Strategies of Targeting, Positioning, Strategieis of Positioning, Consumer Markets and Buying Behaviour, Consumer Behaviour, Buying Decision Behaviour
marketing for dummies / introduction to marketing / what is marketingskyrocketskyrocket
MARKETING for dummies. This presentation will explain in detail in a way anyone, person, institution or organization will comprehend. These subjects will be explained:
WHAT IS MARKETING
MARKETING PROCESS
ROLES OF MARKETING
MARKETING ORGANIZATION STRUCTURE(MOS)
Marketing can be known as a management process responsible for IDENTIFYING, ANTICIPATING and SATISFYING customer requirements profitably.
And more will all be explained in this presentation, don’t forget to like if you enjoyed the presentation and visit our website for more info at www.skyrocket.ezyro.com. Enjoy!
This is Part one Of Principles of Marketing Management:
Fundamentals of Marketing
Marketing Mix
Customer Value
Product Life Cycle
Segmentation
Targeting
Positioning
Branding
Personal Selling & Salesmanship
DAGMAR
Social development club is a leading course content provider of India with a key focus on skilling courseware development. We deliver complete package required to deliver the Skill development program effectively. We develop NCVT and SSC aligned courses of all the domains and for all the schemes.
Contact: sdccourses@gmail.com, http://www.socialdevelopment.club
Social development club is a leading course content provider of India with a key focus on skilling courseware development. We deliver complete package required to deliver the Skill development program effectively. We develop NCVT and SSC aligned courses of all the domains and for all the schemes.
Contact: sdccourses@gmail.com, http://www.socialdevelopment.club
Social development club is a leading course content provider of India with a key focus on skilling courseware development. We deliver complete package required to deliver the Skill development program effectively. We develop NCVT and SSC aligned courses of all the domains and for all the schemes.
Contact: sdccourses@gmail.com, http://www.socialdevelopment.club
Social development club is a leading course content provider of India with a key focus on skilling courseware development. We deliver complete package required to deliver the Skill development program effectively. We develop NCVT and SSC aligned courses of all the domains and for all the schemes.
Contact: sdccourses@gmail.com, http://www.socialdevelopment.club
Social development club is a leading course content provider of India with a key focus on skilling courseware development. We deliver complete package required to deliver the Skill development program effectively. We develop NCVT and SSC aligned courses of all the domains and for all the schemes.
Contact: sdccourses@gmail.com, http://www.socialdevelopment.club
Social development club is a leading course content provider of India with a key focus on skilling courseware development. We deliver complete package required to deliver the Skill development program effectively. We develop NCVT and SSC aligned courses of all the domains and for all the schemes.
Contact: sdccourses@gmail.com, http://www.socialdevelopment.club
Social development club is a leading course content provider of India with a key focus on skilling courseware development. We deliver complete package required to deliver the Skill development program effectively. We develop NCVT and SSC aligned courses of all the domains and for all the schemes.
Contact: sdccourses@gmail.com, http://www.socialdevelopment.club
Social development club is a leading course content provider of India with a key focus on skilling courseware development. We deliver complete package required to deliver the Skill development program effectively. We develop NCVT and SSC aligned courses of all the domains and for all the schemes.
Contact: sdccourses@gmail.com, http://www.socialdevelopment.club
Social development club is a leading course content provider of India with a key focus on skilling courseware development. We deliver complete package required to deliver the Skill development program effectively. We develop NCVT and SSC aligned courses of all the domains and for all the schemes.
Contact: sdccourses@gmail.com, http://www.socialdevelopment.club
Social development club is a leading course content provider of India with a key focus on skilling courseware development. We deliver complete package required to deliver the Skill development program effectively. We develop NCVT and SSC aligned courses of all the domains and for all the schemes.
Contact: sdccourses@gmail.com, http://www.socialdevelopment.club
Social development club is a leading course content provider of India with a key focus on skilling courseware development. We deliver complete package required to deliver the Skill development program effectively. We develop NCVT and SSC aligned courses of all the domains and for all the schemes.
Contact: sdccourses@gmail.com, http://www.socialdevelopment.club
Social development club is a leading course content provider of India with a key focus on skilling courseware development. We deliver complete package required to deliver the Skill development program effectively. We develop NCVT and SSC aligned courses of all the domains and for all the schemes.
Contact: sdccourses@gmail.com, http://www.socialdevelopment.club
Social development club is a leading course content provider of India with a key focus on skilling courseware development. We deliver complete package required to deliver the Skill development program effectively. We develop NCVT and SSC aligned courses of all the domains and for all the schemes.
Contact: sdccourses@gmail.com, http://www.socialdevelopment.club
Social development club is a leading course content provider of India with a key focus on skilling courseware development. We deliver complete package required to deliver the Skill development program effectively. We develop NCVT and SSC aligned courses of all the domains and for all the schemes.
Contact: sdccourses@gmail.com, http://www.socialdevelopment.club
Social development club is a leading course content provider of India with a key focus on skilling courseware development. We deliver complete package required to deliver the Skill development program effectively. We develop NCVT and SSC aligned courses of all the domains and for all the schemes.
Contact: sdccourses@gmail.com, http://www.socialdevelopment.club
Social development club is a leading course content provider of India with a key focus on skilling courseware development. We deliver complete package required to deliver the Skill development program effectively. We develop NCVT and SSC aligned courses of all the domains and for all the schemes.
Contact: sdccourses@gmail.com, http://www.socialdevelopment.club
Social development club is a leading course content provider of India with a key focus on skilling courseware development. We deliver complete package required to deliver the Skill development program effectively. We develop NCVT and SSC aligned courses of all the domains and for all the schemes.
Contact: sdccourses@gmail.com, http://www.socialdevelopment.club
Social development club is a leading course content provider of India with a key focus on skilling courseware development. We deliver complete package required to deliver the Skill development program effectively. We develop NCVT and SSC aligned courses of all the domains and for all the schemes.
Contact: sdccourses@gmail.com, http://www.socialdevelopment.club
Social development club is a leading course content provider of India with a key focus on skilling courseware development. We deliver complete package required to deliver the Skill development program effectively. We develop NCVT and SSC aligned courses of all the domains and for all the schemes.
Contact: sdccourses@gmail.com, http://www.socialdevelopment.club
Social development club is a leading course content provider of India with a key focus on skilling courseware development. We deliver complete package required to deliver the Skill development program effectively. We develop NCVT and SSC aligned courses of all the domains and for all the schemes.
Contact: sdccourses@gmail.com, http://www.socialdevelopment.club
Russian anarchist and anti-war movement in the third year of full-scale warAntti Rautiainen
Anarchist group ANA Regensburg hosted my online-presentation on 16th of May 2024, in which I discussed tactics of anti-war activism in Russia, and reasons why the anti-war movement has not been able to make an impact to change the course of events yet. Cases of anarchists repressed for anti-war activities are presented, as well as strategies of support for political prisoners, and modest successes in supporting their struggles.
Thumbnail picture is by MediaZona, you may read their report on anti-war arson attacks in Russia here: https://en.zona.media/article/2022/10/13/burn-map
Links:
Autonomous Action
http://Avtonom.org
Anarchist Black Cross Moscow
http://Avtonom.org/abc
Solidarity Zone
https://t.me/solidarity_zone
Memorial
https://memopzk.org/, https://t.me/pzk_memorial
OVD-Info
https://en.ovdinfo.org/antiwar-ovd-info-guide
RosUznik
https://rosuznik.org/
Uznik Online
http://uznikonline.tilda.ws/
Russian Reader
https://therussianreader.com/
ABC Irkutsk
https://abc38.noblogs.org/
Send mail to prisoners from abroad:
http://Prisonmail.online
YouTube: https://youtu.be/c5nSOdU48O8
Spotify: https://podcasters.spotify.com/pod/show/libertarianlifecoach/episodes/Russian-anarchist-and-anti-war-movement-in-the-third-year-of-full-scale-war-e2k8ai4
A process server is a authorized person for delivering legal documents, such as summons, complaints, subpoenas, and other court papers, to peoples involved in legal proceedings.
What is the point of small housing associations.pptxPaul Smith
Given the small scale of housing associations and their relative high cost per home what is the point of them and how do we justify their continued existance
Many ways to support street children.pptxSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
Up the Ratios Bylaws - a Comprehensive Process of Our Organizationuptheratios
Up the Ratios is a non-profit organization dedicated to bridging the gap in STEM education for underprivileged students by providing free, high-quality learning opportunities in robotics and other STEM fields. Our mission is to empower the next generation of innovators, thinkers, and problem-solvers by offering a range of educational programs that foster curiosity, creativity, and critical thinking.
At Up the Ratios, we believe that every student, regardless of their socio-economic background, should have access to the tools and knowledge needed to succeed in today's technology-driven world. To achieve this, we host a variety of free classes, workshops, summer camps, and live lectures tailored to students from underserved communities. Our programs are designed to be engaging and hands-on, allowing students to explore the exciting world of robotics and STEM through practical, real-world applications.
Our free classes cover fundamental concepts in robotics, coding, and engineering, providing students with a strong foundation in these critical areas. Through our interactive workshops, students can dive deeper into specific topics, working on projects that challenge them to apply what they've learned and think creatively. Our summer camps offer an immersive experience where students can collaborate on larger projects, develop their teamwork skills, and gain confidence in their abilities.
In addition to our local programs, Up the Ratios is committed to making a global impact. We take donations of new and gently used robotics parts, which we then distribute to students and educational institutions in other countries. These donations help ensure that young learners worldwide have the resources they need to explore and excel in STEM fields. By supporting education in this way, we aim to nurture a global community of future leaders and innovators.
Our live lectures feature guest speakers from various STEM disciplines, including engineers, scientists, and industry professionals who share their knowledge and experiences with our students. These lectures provide valuable insights into potential career paths and inspire students to pursue their passions in STEM.
Up the Ratios relies on the generosity of donors and volunteers to continue our work. Contributions of time, expertise, and financial support are crucial to sustaining our programs and expanding our reach. Whether you're an individual passionate about education, a professional in the STEM field, or a company looking to give back to the community, there are many ways to get involved and make a difference.
We are proud of the positive impact we've had on the lives of countless students, many of whom have gone on to pursue higher education and careers in STEM. By providing these young minds with the tools and opportunities they need to succeed, we are not only changing their futures but also contributing to the advancement of technology and innovation on a broader scale.
Presentation by Jared Jageler, David Adler, Noelia Duchovny, and Evan Herrnstadt, analysts in CBO’s Microeconomic Studies and Health Analysis Divisions, at the Association of Environmental and Resource Economists Summer Conference.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
ZGB - The Role of Generative AI in Government transformation.pdfSaeed Al Dhaheri
This keynote was presented during the the 7th edition of the UAE Hackathon 2024. It highlights the role of AI and Generative AI in addressing government transformation to achieve zero government bureaucracy
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
3. JOB ROLE
Individuals in this position interact with customers to
understand and service customer needs with specialization
leading to maximization of business in a retail environment.
Individuals in this position interact with customers by giving
specialized service and product demonstrations to maximise
business in a retail environment whilst striving for continuous
improvements in levels of services rendered.
4. Pradhan Mantri Kaushal Vikas Yojana (PMKVY) is the flagship outcome-based skill training
scheme of the new Ministry of Skill Development & Entrepreneurship (MSDE). The objective of
this skill certification and reward scheme is to enable and mobilize a large number of Indian
youth to take up outcome based skill training and become employable and earn their
livelihood. Under the scheme, monetary reward would be provided to trainees who are
successfully trained, assessed and certified in skill courses run by affiliated training providers.
While, the thrust would be on outcomes in terms of third party assessment/certification, but
support for improved curricula, better technology enabled pedagogy and upgrading the
capacity of instructors would enable improving the overall ecosystem for high quality skill
training in the country. All skill training would include soft skill training, personal grooming,
behavioural change for cleanliness, and good work ethics as a part of the training curricula.
ABOUT
5. UNIT: 04
MARKETING CONCEPTS
• WHAT IS MARKETING?
• Marketing may be narrowly defined as a process by which goods and services are exchanged
and the values determined in terms of money prices. That means marketing includes all
those activities carried on to transfer the goods from the manufacturers or producers to the
consumers.
The scope of marketing can be understood in terms of functions that an entrepreneur has to
perform. These include the following:
• Functions of exchange: which include buying and assembling and selling?
• Functions of physical supply: include transportation, storage and warehousing
• Functions of facilitation:
• Product Planning and Development,
• Marketing Research,
• Standardisation,
• Grading,
• Packaging,
• Branding,
• Sales Promotion,
• Financing
6. • The components of marketing concept are as under:
• Satisfaction of Customers: In the modern era, the customer is the focus of
the organization. The organization should aim at producing those goods
and services, which will lead to satisfaction of customers.
• Integrated marketing: The functions of production, finance and marketing
should be integrated to satisfy the needs and expectations of customers.
• Profitable sales volume: Marketing is successful only when it is capable of
maximizing profitable sales and achieves long-run customer satisfaction.
MARKETING V/S SELLING
MARKETING SELLING
Focuses on Customer’s needs. Focuses on seller’s needs.
Customer enjoys supreme importance. Product enjoys supreme importance.
Converting customer’s needs into product. Converting product into cash.
Profits through customer satisfaction. Profits through sales volume.
Emphasis is given on product planning and development to
match products with the market.
Emphasis is placed on sale of products already produced.
Integrated approach to marketing is practiced. Fragmented approach to selling is practiced.
The principle of caveat vendor (let the seller beware) is
followed.
The principle of caveat emptor (let the buyer beware) is
followed.
7. MARKET SEGMENTATION
• A market can be segmented on the basis of the following variables:
• Geographic Segmentation: The characteristics of customers often differ
across nations, states, regions cities or neighbourhoods. The entrepreneur
can decide to operate in one or a few or all the geographic areas, but pay
attention to differences in geographic needs and preferences.
• Demographic Segmentation: Variables such as age, sex, family size,
income, occupation, education, religion, race and nationality are widely
used for market segmentation.
• Psychological variables: Personality, life style, social class, etc. can also be
used for market segmentation. For example, some products like pens,
watches, cosmetics and briefcases are designed differently for common
men and status seekers.
• Behavioural Segmentation: Buyers are divided into groups on the basis of
their knowledge, attitude, use or response to a product.
8. MARKETING MIX
THE MARKETING STRATEGIES
Products Classification
Convenience Products
Staple Products:
Impulse Products
Emergency Products
Shopping Products
Specialty Products
Unsought Products
MARKETING MIX
Product Price Place Promotion
Features List Price Location Advertising
Design Discounts Transport Personal Selling
Variety Allowances Channels Sales Promotion
Quality Payment Period Coverage Publicity
Brand Names Credit Terms Delivery
Packaging Availability
Sizes Inventory
Services
Warranties
9. • Price: Major Pricing Policies:
Competitive Pricing
Skimming-the-cream Pricing
Penetration Pricing
Place: This is another key marketing mix tool, which stands for the various
activities the company undertakes to make the product available to target
customers.
Promotion : Promotion refers to the various activities undertaken by the
enterprise to communicate and promote its products to the target market.
The different methods of promoting a product are through advertisement,
personal selling, sales promotion and publicity.