Creative Beauty Brand with SkinSafe cosmetics and Brand Story, Marketing Methods adoption at Nehbelle Cosmetics and IMC- Integrated Marketing Strategy of Nehbelle Brand as a Startup. Best example of IMC Tools learning for Marketing/ MBA Students

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N E H B E L L E
C O S M E T I C S
M I T W O R L D P E A C E
U N I V E R S I T Y
BEAUTYINDUSTRYANDSTARTUPSTORY
WELCOMETOTODAY'SMARKETINGCLASS

2. Nehbelle
Cosmetics
NENCY MAKADIA MBA STUDENT
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BATCH 33

3. The Indian cosmetic industry is majorly categorised as skin care, hair care,
fragrances and color cosmetics segment. Skin care broadly consisting of lotion,
cleansers, scrubs, sunscreen, masks, tones, lip care and sunscreen. Color
Cosmetics broadly consisting of kajals, eyeliner, mascara, eye shadow, lipstick,
lipgloss and nail enamel.
It is observed that, there is an overall market standing of around $6.5 billion
and is expected to grow to $20 billion by 2025 with a CAGR of 25%. Also, the
global cosmetics market is growing steadily at 4,3% CAGR and is expected to
grow to $450 billion by 2025. That means, in 2025; India is expected to
comprise of 5% the total global cosmetics market and become one of the top 5
global markets by revenue.
With the improving purchasing power, demand for enhanced products and
increasing
image consciousness of the Indian people, many international brands have
established their footprints in India. It is expected to procure the opportunity
of Indian consumer’s wallet and mindshare.
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Industry
Profile

4. About
Company
Nehbelle Cosmetics has tried to build its prestige with unique and
qualitied products into the market.
Upbringing women providing imperative service along with qualitied
products that contributes most women in achieving revolutionizing
change in their career joining hands in bringing ambitious women in
high point of their dreams. The company has all time worked in
bringing products that would also bring in them more healthy skin
providing wide range of options in Color Cosmetics launching every
product with detailed market and trend analysis.
What They
Aim
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5. Nehbelle has constantly focussed on enriching, market driven company and has tried
to launch their products that reflects customer needs in trends and traditional
along with representing the best adoptable customer’s problems in cosmetics. It is
basically merger of contents with traditional benefits evolving healthy
lifestyle and standing on stage as trend believer.
Reliance on its quality and service by audiences, the company is being observed to
launch all of its product with the market research from its skilled manpower
and regular consultation from its beauty experts.

6. PRODUCT LIST
1. LIPSTICK
It has semi-matte lipstick offerings with a gentle appliance that has nourishing approach providing a caring and fuller lips. Smooth
definer and sensed lipstick that delivers rich color intensifying with soft felt packaging.
2. KAJAL
Smudge proof, waterproof kajal that can be added to have dramatic and glamorous eyes look. It lasts for 24hours with transfer
proof formula.
3. LIQUID EYELINER
Water resistant and high-pigment eyeliner that has pencil like brush and feels easy to draw on eye looks. It has a gorgeous fluid
application across lashes.
4. NAIL ENAMEL
Long wear nail enamel that provides nail resistivity freshness to nails. Soft felt tips that delivers perfect color stroke in just 2
smooths.
5. MASCARA
Mascara to provide an absolute intense volume to eye lashes. It has premium high-volume bristle brush that eventually cruise
across lashes.

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Packaging counts an important part of the product brand
and marketing. A unique packaging can increase the
product attractiveness and thus affect to the willingness to
buy the product.
Packaging is as important as the product itself. Its purpose
is to stand out from the shelf or website, enhance sales,
provide relevant information on the product and augment
interest. Two thirds of people say that the packaging has
an effect on their buying decisions.
Product
Packaging

8. Gifts &
Products
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12. MARKETING
STRUCTURE
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Nehbelle Cosmetics adopts Holistic Marketing Concept. It
believes in growing with the development, new designs in
market and implementation of marketing programs and
processes that recognizes itself as an independent
company approach keeping faith in all activities they
perform.

13. A timeline of
our history
With the belief that everything and every activity matter
in marketing and leading towards brand building, it has
committed towards the holistic marketing approach.
While defining each element in detail, we can examine
that it has gone through Integrated Marketing as its
marketing considers two key themes- adopting various
marketing activities that create value in the market,
communicate about brand and its quality delivering
everything through building value and providing value to
its customers.
Also, marketing is designed in a way that their way or
method of implementing it is performing many activities
and objectives kept in mind by doing just one marketing
activity. Their price for the products is worth the value it
provides as in quality and service complementing its
design of distribution channels and plan for selecting
marketing communication format in its future launch.

14. With Purpose
This model suggests that the target model is to me made
aware to the audience of the product of each of the
product line of the brand. Awareness is initially the basic
objective undertaken by any brand under their IMC
activities. It is to generate interest, which in turn will lead
to a desire to buy or atleast possess the brand or product.
The product when turned into desire will definitely lead to
action of buying either fast or in near future. Person once
influenced to buy the product will definitely go for the
product some or the other day.
With Positivity
The AIDA Model is usually adopted in almost all of the IMC
tools. In simple words, the AIDA Model suggests that every
audience while converting into potential customer goes
through the process when they are made aware of the
product and its characteristics with facilities provided. There is
thus a standard process of converting just a product into
desired product in the market through planned marketing
activities.
AIDA
Model
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15. What we
Believe in
Consumer
Preferences
The preferences of the consumers are a
positive motivation, expressed by the affective
compatibility towards a product, service or
trading form. It is basically a quality of objects
that aims to fulfil our needs, quality acquired
within the connection between man and the
merchandise able to fulfil these needs.
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16. PREFERENCES
can be triggered by: the features related to the material substance of the
goods (shape, size, print, taste, colour, consistency, package, etc.); elements
referring to label, name, use instructions that accompany the product; the
statute granted to the person owning and using that particular product .

17. Preferences
It is also that customer preferences changes according to
the below factors assisted by the company-
We're glad to
have you on
board!
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Target Audience
Demographic and
Psychographic Profile
Lifestyle
Media Habits
Level of Awareness

18. IMC TOOLS

19. Thank You.
Nency Makadia
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I love marketing talks.