Malinda-Lee van Aswegen has over 10 years of experience in marketing, sales, brand management, and operations roles. She currently works as the Brand Manager for eLearning at SATeacher cc, where her responsibilities include competitive analysis, pricing strategy, product expansion, sales management, and quality planning. Previously, she held positions in marketing, special projects, orders and dispatch, and general management for SATeacher cc and Ed's Diner in South Africa as well as roles in restaurants and clubs in the UK. She has a Honours Bachelor of Commerce degree in Marketing and Entrepreneurship from North West University.

1. MALINDA-LEE VAN ASWEGEN
▪ malindaleev@gmail.com ▪
Experience
BRAND MANAGER - eLEARNING ▪ 03/2016 - Current
SATeacher cc ▪ 8 Marthinus Oosthuizen, Alberton North, 1449
 Competitive analysis;
 Pricing strategy and comparison;
 Product expansion;
 New products search, proposal and adoption;
 New market identification, proposal and entry;
 Product demonstrations;
 Sales management;
 Customer fulfillment;
 Package pricing calculations;
 Sales quotations;
 Lead optimization;
 Installations planning;
 Quality planning;
 Product research;
 Product testing;
 Campaign design, roll-out and control;
 After sales support strategy design, implementation and control.
SPECIAL PROJECTS ▪ 08/2015 - Current
SATeacher cc ▪ 8 Marthinus Oosthuizen, Alberton North, 1449
 Tenders search;
 Projects search, proposal and planning;
 Compliance research;
 Project proposal creation, communication, execution and analysis;
 Project life cycle management;
 Technical support.
MARKETING ▪ 06/2015 - Current
SATeacher cc ▪ 8 Marthinus Oosthuizen, Alberton North, 1449
 Marketing strategy creation, implementation and control;
 Communication plan creation, implementation and control;
 Questionnaire design;
 Data capturing;
 Data mining;

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 Product research;
 Market segmentation;
 Targeting strategies.
ORDERS AND DISPATCH ▪ 12/2014 – 07/2015
SATeacher cc ▪ 8 Marthinus Oosthuizen, Alberton North, 1449
 Creation of an ordering and packing system to increase optimization of resources;
 Obtaining and allocating of product registration numbers;
 Increasing compliance within the company with regards to the publishable materials;
 General administration and filing;
 Handling of orders and ensuring delivery;
 Dealing with customer enquiries;
 Registration and licensing of company vehicles;
 Conducting research on competitive pricing of resources;
 Creation of brochures and application forms;
 Monitoring the quality of final products before shipment;
 Creation of order tracking spread sheets; and
 Data capturing of current as well as prospective clients.
STUDENT (STUDY AND CASUAL WORK) ▪ 02/2011 – 11/2014
SATeacher cc
Planet Fitness
Au-Pair
Ozone
Multi-Ads
GENERAL MANAGER ▪ 09/2009 – 02/2010
Ed’s Diner ▪ Parkview Shopping Centre, Garsfontein Road, Pretoria East
 Responsible for general management of the restaurant;
 Provision of quality customer service and relations;
 Cashing up between shifts as well as end-of-day;
 Ensuring good employee relationships;
 Weekly creation of shift schedules that accommodated each individual employee; and
 Optimizing bookings and functions for ensured customer retention.
RESTAURANT/FUNCTIONS ASSISTANT MANAGER ▪ 04/2008 – 06/2009
Foxhills Country Club ▪ Ottershaw, Surrey, United Kingdom
 Opening and closing of the facilities;
 Cash up between shifts as well as day-end;
 Managing a combined team of full-time and casual employees;
 Ensuring accommodating work schedules;
 Handling disciplinary procedures professionally and effectively;
 Ensuring corporate governance and healthy work ethics;
 Conducting appraisals;

3. Malinda-Lee van Aswegen Page 3
 Controlling stock and replenishments;
 Attending weekly management meetings as well as monthly Head-of-Department meetings;
 Continuous improvement of customer relations and service standards;
 Handling complaints effectively and taking corrective action when necessary;
 Ensuring fluent participation with other functional departments; and
 Maintaining a high level of organization with regards to bookings and private functions.
CLUBHOUSE/RESTAURANT SUPERVISOR ▪ 11/2006 – 03/2008
Foxhills Country Club ▪ Ottershaw, Surrey, United Kingdom
 Opening and closing of the facilities;
 Cash up between shifts as well as day-end;
 Managing a combined team of full-time and casual employees;
 Ensuring accommodating work schedules;
 Controlling stock and replenishments;
 Continuous improvement of customer relations and service standards;
 Maintaining a high level of organization with regards to bookings and private functions;
 Handling the set-up as well as Food and Beverage aspects, with regards to weddings and large
private functions;
 Liaising with the internal wedding and events planner to ensure the smooth execution of
functions; and
 Overseeing all aspects of function execution.
BAR HOSTESS ▪ 06/2004 – 10/2006
Foxhills Country Club ▪ Ottershaw, Surrey, United Kingdom
 Opening and closing of the facilities;
 Cash up between shifts as well as day-end;
 Controlling stock and replenishments; and
 Maintaining a high level of customer service.
Skills
 Team work;
 Organization;
 Planning;
 Communication;
 Computer literacy;
 Public speaking;
 Customer care;
 Basic Photoshop.
Education
NORTH WEST UNIVERSITY - POTCHEFSTROOM
2014 ▪ HonsBCom Marketing and Entrepreneurship
 Winning group of the Marketing Plan presentation, selected by the external company for whom the
plan was designed;
 NWU Potchefstroom ladies A team Ringball;

4. Malinda-Lee van Aswegen Page 4
 NWS provincial senior ladies A team.
NORTH WEST UNIVERSITY - POTCHEFSTROOM
2013 ▪ BCom Entrepreneurship and Business Management
 Entrepreneurship – top 5 group for the design, build and presentation of a scale model cookie
factory for the Operations Management module and examination.
 NWU Potchefstroom ladies A team Ringball;
 NWS provincial senior ladies A team.