Essentials to make communication Effective

1. ESSENTIALS OF EFFECTIVE
COMMUNICATION
Dr. SHAFAYAT ALI

2. Effective Communication?
• An Effective Communication is a Communication
between sender and receiver in which the intended
message is successfully delivered, received and
understood.
• The communication is said to be effective, when all the
parties i.e Sender and Receiver got similar meaning that
is delivered or received.

3. Why we need Effective communication?
• To Persuade effectively
• To act accordingly
• To achieve the desired change

4. Essentials Or C’s of Good
communication
Qualities which are essential for a good letter are collectively
called C’s of communication because most of them begins from
letter “C”
1. Clarity/ Clear 2. Conciseness
3. Completeness 4. Concreteness
5. Consideration 6. Courtesy
7. Correctness

5. Clarity
The message of the letter must be clear at first reading.
• Clarity of thoughts and clarity of language.
• Simple common everyday words which common man can
understand.
• Short and simple sentence.
• Proper punctuations
• Logical sequence

6. Clarity (cont.)
Example-“Please state from what date the patient was ordered to stay in bed”
Simple form- When Patient is asked to take bed rest. Clarity
Physician……..doctor Accompany…… go with
Killed…...…… Passed away Accomplish…….carry out
Elevator…..…. Lift
Remuneration….Pay/Salary

7. Conciseness
You should be brief and be able to convey your message in fewest
possible words.
• Avoid unnecessary words or sentences.
• Avoid repeated the point several times, in different ways.
• Use single words in place of phrases.
Example- At this time….….Now

8. Completeness
Every communication must be complete and adequate.
Incomplete messages keep the receiver guessing, create
misunderstanding and delay actions.
• Provide all relevant details.
• Remember the 5 W’s ◦ who ◦ what ◦ when ◦ where ◦ why
• Give something extra when desirable.

9. Concreteness
Communicating correctly means being specific and definite.
• Be specific, definite rather than vague and general.
• Use specific facts and figures.
• Always use true facts.

10. Consideration
Consideration means preparing every message with the receivers
in mind; try to put yourself in their place.
• Focus on You instead of I and We.
• Show audience benefit or interest in the product or data.
• Emphasize positive, pleasant facts.

11. Courtesy
Communicators should be courteous.
 Be sincerely tactful, thoughtful, and appreciative.
 Omit expressions that irritate, hurt, or belittle.
 Use expression that show respect.
 Include a “please” and a “thank you.”

12. Correctness
The term correctness means right level of language and accuracy
of facts, figures and words. If the information is not correctly
conveyed, the sender will lose credibility.
• Grammatical errors should also be avoided.
• You should not transmit any message unless you are absolutely
sure of its correctness
• Spelling, grammar and use of language.

13. Essentials……..some more points
• Clarity of purpose
• Be well informed
• Analyze the audience
• Avoid Jargons
• Communicate Confidently
 Be Consistent
 Keep it simple
 Be straightforward
 Address your target
 Story telling style
 Not boring

14. THANK YOU