Print Media...Editorials as mean of communication

1. EDITORIAL
Dr. SHAFAYAT ALI MALIK
Assistant Prof/ HOD
Department of Mass Communication
Govt. College of Science,
Wahdat Road, Lahore

2. What is an Editorial?
Literally editorial means a newspaper’s article written or
certified by the editor of a newspaper or magazine which gives
the opinion of the news organization.
Editorial is an article in a newspaper or magazine which gives
the views of its policy makers.
Mouth piece of an organization

3. Definition of Editorial?
An editorial is a journalistic essay which either attempts ……
• To inform or explain
• To persuade or convince
• To stimulate insight on an entertaining or humorous manner
Generally speaking, an editorial is an expression of opinion based
upon a selection of facts which present a truth. (William Allen
White)

4. Definition of Editorial?
• An editorial may also be defined as a presentation of facts and
opinion in concise, logical, pleasing order for the sake of
entertaining, of influencing opinion, or of interpreting
significant news in such a way that its importance to the average
reader will be clear ( M. Lyle Spencer)

5. Common Points in most of the definitions:-
Editorial is the official opinion of the newspaper
Though, editorial is the opinion of the newspaper but it is based
on facts.
Editorial explains an event in such a way that a general reader is
able to understand the facts easily.
Editorial is written to influence the opinion of the reader.
Some editorials give humorous touch to the events or facts and
figures to entertain the reader

6. Background/ History
When start?
Why Important?
Why still part of Newspaper?

7. Ideas for Editorial
Idea for writing an editorial can emanate from anywhere local,
Regional, state, national and international events.
Meeting of Editorial
Most editorial writers readers read several newspapers and all
the national and international magazines everyday

8. Functions of Editorial
To inform
Persuade
Educate
Explain the News
Forecasting the Future
Opinion Making
Decision Making

9. Importance, purpose of the Editorials
Supreme importance in the newspaper
Mouthpiece of the newspaper/Magazine
Constructive opinion regarding important issues
Suggestions
Valuable for newspaper and readers
Influence decision making

10. Techniques of Editorial writing
Keep the writing simple but mature and corporate.
Mind your language.
Create a remarkable first impression.
Sustain the first impression.
Say exactly what you mean.
Use a lot of literary devices.
A strong closing appeal.

11. The contents of Editorial page
Editorial
Column
Editorial Cartoon
Letters to the Editor
Poetry
Saying of Iqbal and Jinnah
Verses of the Holy Quran

12. Editorial page in Pakistan and its standard
•Assignment for Students

13. Thanks