communication skills , specially at organisational levels.

1. 7C’s Of
Communication
.

2. COMMUNICATION
It can be defined as the exchange of
information, ideas, and knowledge
between sender and receiver through
an accepted code of symbols.
Sender  Medium  Receiver.

3. For transmitting effective written or oral messages
certain principles must be followed.
These principles are advocated by Francis J. Bergin
who provided guidelines for choice of content and style
of presentation required to fill the purpose of properly
receiving of the message.
These are known as 7C’s of communication .
These 7C’s must be followed in order to carry out a
proper conversation in which the receiver understands
the message send by the sender in the context it was
meant to be.
7C’S OF
COMMUNICATION

4. EFFECTIVE
COMMUNICATION
Completeness
Concreteness
Clarity
Correctness
Consideration
Conciseness Courtesy

5. It is defined as the state or quality of being clear or
transparent to the eye.
Clarity means getting your message across so the
receiver will understand what you are trying to convey.
You want that person to interpret your words with the
same meaning you have in mind.
Accomplishing that goal is difficult because, as you
know, individual experiences are never identical, and
words have different meanings to different persons.

6. Barriers to Clarity
Noise.
Use of different language.
Use of jargons or professional,
technical terms. For example: a
pharmacist using words like
topical agents, invitro release
studies has no meaning to an
engineer personnel.

7. Ways To Make Your Message Clear:
Choose short, familiar, conversational
words.
Construct effective sentences and
paragraph.
Achieve appropriate readability (and
listenability).
Include examples, illustrations, and
other visual aids, when desirable

8. COMPLETENESS
 Every information must be complete.
 Incomplete messages keep the receiver guessing about the actual
message.
 Incomplete information also create misunderstanding.
 Reciever should be provided with all the required facts.

9. EXAMPL
E
EXAMPLE:-
When factory supervisor instructs workers
to produce, he must specify the exact size,
size, quality and cost of product.

11. •It means saying what you want to say
in fewest possible words without
sacrificing the other C qualities.
•A concise message is complete without
being wordy.

13. It isdesired because ofthe following
benefits:
•It saves the time and expense for both sender
and receiver.
•It contributes toemphasis.
•It underlines the Main point.
•It provide short and essential message to the
audience.
•It is more appealing to theaudience.
•It is non repetitive in nature.

14. •Eliminate wordy expressions:
Ex.
At this time : Now
Due to the fact : Because
•Include only relevant material:
Stick to the purpose.
Delete irrelevant words and confusing sentences
•Avoid unnecessary repetition:
Use of pronoun.
Cut out needless repetition of phrases and sentences.
•Omit which and that:
Wordy : He bought desks that one of executive type.
Concise: He bought executive type of desks.

15. •Eliminate unnecessary prepositional phrases:
Wordy : We climbed up the very steep hill.
Concise: We climbed up the hill.
•Limit use of passive voice:
Wordy : The total balance due will be found on pg 2 of this
report.
Concise: Total balance due is on pg 2 of this report.
•Avoid long introduction and unnecessary explanations.

16. At the core of correctness is proper grammar ,
punctuation , and spelling.
However, message must be perfect grammatically
and mechanically .
To convey correct messages , grammatical errors
should also be avoided.

17. The term correctness , as applied to a
business message , means the writer should :
 Use the right level language.
like ., Formal are Informal.
Include only accurate facts, words , and
figures.
 Maintain acceptable writing mechanics.
Transmission of incorrect information to
outside will spoil the public image of the firm.

18. • verifying your statistical data.
•you should not transmit any message
unless you are absolutely sure of its
correctness.
• Proper use of confusing words.
Accept-accept is a verb and means to
receive.
Except-except is a verb and means
leaving out.
•The message is exact , correct and well-
timed.

19. C
O
N
C
R
E
T
E
N
E
S
S
Concrete communication implies being
particular and clear rather than fuzzy and
general.
Concreteness strengthens the confidence.
Concrete message has following features:
It is supported with specific facts and figures.
It makes use of words that are clear and that build
the reputation.
Concrete messages are not misinterpreted.

20. C
O
UR
T
E
S
Y
Courtesy in message implies the message should
show the sender’s expression as well as should respect
the receiver.
The sender of the message should be sincerely polite,
judicious, reflective and enthusiastic. Courteous
message has following features:
Courtesy implies taking into consideration both
viewpoints as well as feelings of the receiver of the
message.
Courteous message is positive and focused at the
audience.
It makes use of terms showing respect for the receiver
of message.
It is not at all biased.

21. C
O
N
S
I
D
E
R
A
T
I
O
N
.
Consideration implies “stepping into the shoes of
others”.
Effective communication must take the audience into
consideration, i.e, the audience’s view points,
background, mind-set, education level, etc.
Make an attempt to envisage your audience, their
requirements, emotions as well as problems.
Ensure that the self-respect of the audience is
maintained and their emotions are not at harm.
Modify your words in message to suit the audience’s
needs while making your message complete.

22. Features of considerate
communication are as
follows:
Emphasize on “you” approach.
Empathize with the audience and exhibit
interest in the audience. This will stimulate
a positive reaction from the audience.
Show optimism towards your audience.
Emphasize on “what is possible” rather
than “what is impossible”.
Lay stress on positive words such as
jovial, committed, thanks, warm, healthy,
help, etc.