Magazines as a mean of Communication

1. MAGAZINES
Dr. SHAFAYAT ALI MALIK
Assistant Prof/ HOD
Department of Mass Communication
Govt. College of Science,
Wahdat Road, Lahore

2. What is Magazine?
It comes from the French word “magsin”, meaning store or
shop
Magazine is a periodical containing a collection of articles,
stories, pictures, or other features.
Magazines covers various issues with in-depth analysis
contrary to newspaper reporting which address current status of
events.

3. Types of Magazines
Mostly magazines are issued…..
Weekly
Fortnightly
Monthly
Quarterly
Yearly

4. Content of Magazines
Magazines covers a vast area including
Social issues
Political matters
Religious matters
Economic updates
Cultural events
Advertisements
Interviews
Numerous other topics of contemporary society

5. Purpose/Functions of Magazines
The main purpose of magazine is like a newspaper…
To Inform
To Educate
To Entertain
To Influence
To provide in depth details ( more space than newspapers)

6. Kinds of Magazines
 General Interest Magazines
Professional Magazines (Agricultural, Business)
Women Magazines
Men Magazines
News Magazines
Children’s Magazines
Sports Magazines

7. Kinds of Magazines (cont.)
Showbiz Magazines
Religious Magazines
Literary Magazines
Cooking Magazines
Organizational Magazines

8. Causes of slow growth of magazines
• Lack of literacy
• Lack of awareness
• Reading habits
• Price
• Legal restrictions
• Script Writing
• Journalism is now business

9. Magazines in Pakistan

10. THANK YOU