Brief Intro to Communication

1. Types of Communication
Mahrukh Shehzadi

2. • communication is a process of exchanging
information, ideas, thoughts, feelings and emotions
through speech, signals, writing, or behavior. In
communication process, a sender (encoder) encodes
a message and then using a medium/channel sends
it to the receiver (decoder) who decodes the
message and after processing information, sends
back appropriate feedback/reply using a
medium/channel.

5. Verbal communication
• Verbal communication refers to the form of
communication in which message is transmitted
verbally; communication is done by word of mouth
and writing. Objective of every communication is to
have people understand what we are trying to
convey.

6. • In order to deliver the right message, you must put
yourself on the other side of the table and think from
a receiver’s point of view. Would he understand the
message? How it will sound on the other side of the
table.
• Verbal Communication is further divided into, two
oral /spoken and written communication

7. Oral/Spoken Communication
• In oral communication, Spoken words are used. It
includes face-to-face conversations, speech,
telephonic conversation, video, radio, television,
voice over internet. Examples of spoken
communication that is used in the workplace include
conversations, interviews, counseling/helping
colleagues, meetings, conferences and so on. In oral
communication, communication is influenced by
pitch, volume, speed and clarity of speaking.

9. Advantages of Oral/spoken
communication
• Oral communication allows for immediate feedback
• Spoken instructions are flexible and easily
adaptable to many diverse situations.
• The feedback is spontaneous in oral
communication. Thus, decisions can be made
quickly without any delay.
• Oral communication is an essential for teamwork
and group energy.
• Oral communication time saving.

10. Disadvantages of Oral/spoken
communication
• Relying only on oral communication may not be
sufficient as business communication is formal and
very organized
• It requires attentiveness and great receptivity on part
of the receivers/audience.
• Oral communications are not easy to maintain and
thus they are unsteady.

11. Written Communication
• In written communication, written signs or symbols are
used to communicate. A written message may be printed
or hand written. In written communication message can
be transmitted via, letter, report, memo, reports,
bulletins, job descriptions, employee manuals, and
electronic mail are the types of written communication
used for internal communication. For communicating
with external environment in writing, electronic mail,
Internet Web sites, letters, proposals, telegrams, faxes,
postcards, contracts, advertisements, brochures, and
news releases are used

12. • Message, in written communication, is influenced by
the vocabulary and grammar used, writing style,
precision and clarity of the language used. Written
Communication is most common form of
communication being used in business

13. Advantages
• Written communication is good for complicated and vital
instructions, which can be given in a precise and uniform
manner.
• Written communication helps in laying down obvious
principles, policies and rules for running of an organization.
• Written instructions can be used for future.
• Written communication is more precise and explicit
• Messages can be edited and revised many time before it is
actually sent.
• Readers can read the information at a pace that suits them.

14. Disadvantages of written communication
• People may not always read them.
• Written communication takes time.
• Written communication is time-consuming as the
feedback is not immediate.
• Too much paper work

15. Nonverbal Communication
• Nonverbal communication is behavior, other than
spoken or written communication, that creates or
represents meaning. In other words, it includes facial
expressions, body movements, and gestures.
Nonverbal communication is talking without
speaking a word. It is very effective, maybe even
more so than speech.
• “Action speaks louder than words”

16. • Nonverbal communication has the following three
elements:
• Appearance
• Body Language
• Sounds
– Voice Tone, Volume, Pitch, style

18. • Nonverbal communication plays a significant role in
our lives, as it can improve a person's ability to
relate, engage, and establish meaningful interactions
in everyday life. A better understanding of this type
of communication may lead people to develop
stronger relationships with others

19. Formal Communication
• In formal communication, certain rules, conventions
and principles are followed while communicating
message. Formal communication occurs in formal
and official style. Usually professional settings,
corporate meetings, conferences undergoes in
formal pattern. In formal communication, use of
slang and foul language is avoided and correct
pronunciation is required. Authority lines are needed
to be followed in formal communication.

20. • Informal communication is done using channels that
are in contrast with formal communication channels.
It happens among friends and family. In informal
communication use of slang words, foul language is
not restricted. Informal communication, unlike
formal communication, doesn't’ follow authority
lines. People express more when talking informally.
Informal communication helps in building
relationships.