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Benefits of using LinkedIn, how to set up your profile, and how to get the most out of it.
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- 1. Maggie Garcia, Penn Valley Career Services LinkedIn
- 2. The benefits of using LinkedIn How to set up your profile How to get the most out of LinkedIn LinkedIn etiquette What You’ll Learn
- 3. 1. Your Personal Brand 2. Networking 3. Hosts Your Recommendations 4. Contact Information Shared and Stored 5. Expanded Resume 5 Reasons You Should Use LinkedIn
- 4. A collection of perceptions in the minds of those around you Your Personal Brand
- 5. Photo Headline Employment and Education (current and previous) Summary Setting Up Your LinkedIn Profile
- 6. Photo Headline Employment and Education (current and previous) Summary Setting Up Your LinkedIn Profile
- 7. Leverage @mentions in your posts Follow the right people Explore Slideshare Endorsements and recommendations How to Get the Most Out of LinkedIn
- 8. LinkedIn Etiquette DO’S DON’TS Turn off notifications when updating profile Ask people you don’t know for endorsements/recs Personalize connection requests Post self-serving content in groups Keep it professional Treat LinkedIn like Facebook or Twitter
- 9. Home of your online personal brand and an opportunity to perfect it Use it Final
Editor's Notes
- For the last 5 years, I’ve helped people find employment. I’ve worked with them on their resumes, helped with interviews, the application process, etc. I’ve worked with all kinds of people from different backgrounds, ages, and industries and there are a few complaints/dilemmas that I’ve heard more than a few times, regarding the resume/application process in general. A lot of the concerns revolve what to put on your resume, how to stand out when your just another piece of paper in a stack, and how can you tap into the hidden job market?
- Many of you have heard me talk about the importance of personal branding either at our Staff PD day or in one of your classrooms. But for those of you that don’t know – your personal brand is how other people see you…it’s based on your reputation. The beautiful thing about your brand is that you control it. We all have a reputation and we all have a brand. You can let it go and develop how it may, or you can take control and manage your brand. How do you want to be seen by your coworkers? What do you want to be known for at work? That’s a great start, but only doing that will limit your network, your personal brand, because it won’t go beyond these walls and beyond this group of people. And that may be all you want to do, but I’m guessing that since you’re here, you’re at least curious about doing something beyond that. People have different goals for using LinkedIn, but I’m going to use a jobseeker as an example to illustrate what I’m talking about. Recruiters and hiring managers are using social media (especially LI) more and more in the recruiting and hiring process. So there’s the obvious…don’t put anything sketchy out there that you wouldn’t want a potential employer to see. BUT what if Instead of doing the min and not posting what you DON’T want employers to see, what if you strategically thought about what you DO want a potential employer to see? You have a blank canvas where you can create the image that you want for yourself…on the site that recruiters and HR professionals are. Now you’re one step ahead of everyone else applying for that position. You just made the first, first impression. Take some control of your job search/networking. 2. This is a professional networking site 3. “Recommendations” is basically a platform for some of your contacts to give you a reference, which ultimately backs up the jobs that you list and the statements that you make about yourself. It builds your credibility. 4. This is probably one of the biggest perks in my opinion (for me anyway). People change jobs, change companies so while exchanging business cards is great, they may not always be UTD. ALSO, if you have memory issues (like I seem to have sometimes), I may recognize a name or a face, but can’t quite place where I know them from. Look them up on LI and it will tell you where they’ve worked in the past (maybe to jog your memory) AND where they’re working now (which is awesome because you know how to contact them). SO instead of having an outdated rolodex you have UTD info stored online for you. You’re limited on your resume with the amount of info you can include and also types of info. Your LI profile allows you more flexibility and ROOM to include awards, volunteer experiences, recommendations, leadership roles, and interests. It’s an opportunity to paint a more complete picture for the employer.
- The experience section is going to mirror your resume. Make sure that you’re linked to the company page too. When you’re setting your experience section up, it will show you if the company is on LI and you can select the company, then their logo will appear beside your position. While your headline and picture are the first things that someone will SEE, the summary is likely the first thing that they will really delve into.
- 1. Should be a professional photo of you ALONE. And actually put a photo on there! Having that gray box is not going to help you build relationships. No selfies. People have expressed concerns about discrimination when employers are using SM. Are there people out there that would discriminate based on your gray hair, the color of your skin, or your wheelchair? Unfortunately, YES. Is skipping the LI photo going to protect you from that? NO. And you probably wouldn’t want to work for a company that would discriminate based on the way you look anyway. Recruiters on LI also have the option to block the photo so that discrimination based on protected classes is accounted for. 2. Headline – If you don’t put anything in your headline section, LI will automatically populate it with the most recent position located in your “experience” section. It is customizable though. It is advised that you put your personal slogan/tagline here. What I personally think is best is to leave your job title there and then include something that reflects your personal brand or your slogan. The experience section is going to mirror your resume. Make sure that you’re linked to the company page too. When you’re setting your experience section up, it will show you if the company is on LI and you can select the company, then their logo will appear beside your position. While your headline and picture are the first things that someone will SEE, the summary is likely the first thing that they will really delve into.
- You can tag other users and companies (kind of like you can on FB and Twitter). Want another LI user or company to see your post? Include the @symbol, immediately followed by the person’s/companies name. Then the person/company will get an alert that you mentioned them and their name will also link to their page. ***take group selfie and show them how to post it.*** LI goes beyond your personal network. It allows you to keep up with people in your industry AND people who simply inspire you. By following key leaders and influencers, your newsfeed will fill up with advice and information that’s relevant to you. If you’re not familiar with Slideshare, it’s a web service that lets you upload presentations and share them with anyone. It’s like the YouTube of PowerPoints and it’s pretty cool. ***Show example*** Your connections can endorse you for certain skills and write recommendations for you. Getting these endorsements can help you back up some of the claims you’ve made in your summary. A lot of times if you endorse someone for skills, they’ll go in and endorse you without you even having to ask. That’s something I’ve never done… ask for recs/endorsements.
- No matter what your professional goals are (networking, looking for a job, keeping in contact with old colleauges, keeping up on trends and gaining knowledge) LI can help. 1. 2. As with any other resource, the more you invest into it, the more you get out of it.