Overview of LinkedIn


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Introduction to LinkedIn for those not yet comfortable with social networking

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Overview of LinkedIn

  1. 1. Using LinkedIn to Help My Business BDA May 2008 Susan Baird Harish Keshwani
  2. 2. Social Networking 101 www.youtube.com/watch?v=6a_KF7TYKVc Social means INTERACTIVE not unprofessional
  3. 3. Social Networking Sites <ul><li>LinkedIn </li></ul><ul><li>MySpace </li></ul><ul><li>Facebook </li></ul><ul><li>Plaxo </li></ul><ul><li>Twitter </li></ul><ul><li>Namyz </li></ul><ul><li>Rapleaf </li></ul><ul><li>ZoomInfo </li></ul><ul><li>Ryze </li></ul><ul><li>Many others </li></ul>
  4. 4. Social Networking Myths <ul><li>It’s only for kids. </li></ul><ul><li>It’s unprofessional, and could hurt my reputation. </li></ul><ul><li>It’s too risky. </li></ul><ul><li>It’s too hard to learn. </li></ul>
  5. 5. Social Networking Myths <ul><li>It will take too much time. </li></ul><ul><li>It’s just for fun, and can’t really help my bottom line. </li></ul>
  6. 6. What good is Social Networking? <ul><li>Builds and maintains relationships </li></ul><ul><li>Increases visibility </li></ul><ul><li>Promotes credibility </li></ul><ul><li>Increases your network value </li></ul>
  7. 7. What good is Social Networking? <ul><li>Allows you to help your colleagues </li></ul><ul><li>Opens doors </li></ul><ul><li>Showcases expertise </li></ul><ul><li>Serves as a masterminding and test market resource </li></ul>
  8. 8. LinkedIn 101 <ul><li>Profile </li></ul><ul><ul><li>Public </li></ul></ul><ul><ul><li>Private </li></ul></ul><ul><li>Photo </li></ul><ul><li>Recommendations received </li></ul><ul><li>Recommendations given </li></ul><ul><li>Connections and Introductions </li></ul><ul><li>Signature </li></ul>
  9. 9. Six Degrees of Separation
  10. 10. Getting Started <ul><li>You’ll need: </li></ul><ul><ul><li>Resume </li></ul></ul><ul><ul><li>Elevator pitch </li></ul></ul><ul><ul><li>Online address book </li></ul></ul><ul><ul><li>About an hour </li></ul></ul><ul><ul><li>www.linkedin.com </li></ul></ul>
  11. 11. Let’s See Your Profile <ul><li>http://www.linkedin.com/in/coachherman </li></ul><ul><li>http://www.linkedin.com/in/julieweldon </li></ul><ul><li>http://www.linkedin.com/pub/7/80/b25 </li></ul><ul><li>http://www.linkedin.com/pub/3/b62/700 </li></ul><ul><li>http://www.linkedin.com/pub/1/7a9/ab7 </li></ul>
  12. 12. Let’s See Your Profile <ul><li>http://www. linkedin .com/pub/3/b24/a36 </li></ul><ul><li>http://www. linkedin .com/pub/7/88/928 </li></ul><ul><li>http://www. linkedin .com/pub/6/299/b50 </li></ul><ul><li>http://www. linkedin .com/pub/4/399/78 </li></ul><ul><li>http://www. linkedin .com/pub/7/2b7/313 </li></ul>
  13. 13. Let’s See Your Profile <ul><li>http://www. linkedin .com/pub/3/30b/613 </li></ul><ul><li>http://www. linkedin .com/pub/7/474/31 </li></ul><ul><li>http://www.linkedin.com/in/martybarnhart </li></ul><ul><li>http://www. linkedin .com/in/ harishkeshwani </li></ul><ul><li>www.linkedin.com/in/ susanbaird </li></ul>
  14. 14. Your Profile Should… <ul><li>Sound like a personal introduction </li></ul><ul><li>Include relevant past experience, with descriptive explanations of what you did </li></ul><ul><li>Show interests that will help people find and connect with you </li></ul>
  15. 15. Your Profile Should… <ul><li>List affiliations so people can find you </li></ul><ul><li>List education and include areas of study </li></ul><ul><li>Display additional websites, and contact settings </li></ul>
  16. 16. Your Photo Should Be… <ul><li>Clear and focused </li></ul><ul><li>Appropriately cropped (head/shoulders) </li></ul><ul><li>Professional </li></ul><ul><li>Flattering </li></ul><ul><li>Why include a photo? </li></ul><ul><ul><li>To associate a face with a name </li></ul></ul><ul><ul><li>To enhance the first impression </li></ul></ul>
  17. 17. Getting Recommendations <ul><li>Ask people who know you well, and choose a variety of people, from colleagues to clients </li></ul><ul><li>Guide them regarding which aspects of your performance or character you’d like them to describe </li></ul>
  18. 18. Getting Recommendations <ul><li>Don’t ask someone that you wouldn’t be comfortable recommending </li></ul><ul><li>Always thank them for the recommendation, and return the favor! </li></ul>
  19. 19. Giving Recommendations <ul><li>Remember, your recommendation directly reflects on your reputation </li></ul><ul><li>Be specific, and anecdotal </li></ul><ul><li>Avoid superlatives like “awesome” and “the best ever” </li></ul><ul><li>Your recommendation is a marketing tool for the recipient, so what would potential clients want to know? </li></ul>
  20. 20. Adding Connections <ul><li>Selective or promiscuous: that is the question…. </li></ul><ul><ul><li>Promiscuous -- connecting with anyone you can, which can dramatically increase your visibility </li></ul></ul><ul><ul><li>Selective -- connecting only with people you know, which ensures that when people ask you for introductions, you can help </li></ul></ul>
  21. 21. Introductions <ul><li>Casual </li></ul><ul><ul><li>You notice that someone in your network is connected to someone who could help you, so you send a message or e-mail to ask them to introduce you </li></ul></ul><ul><li>Formal </li></ul><ul><ul><li>Use the Introductions feature in LinkedIn </li></ul></ul>
  22. 22. Ways to Publicize Your Profile <ul><li>E-mail signature </li></ul><ul><li>Website </li></ul>
  23. 23. Additional Features <ul><li>Questions and answers </li></ul><ul><li>Home page features </li></ul><ul><li>Network statistics </li></ul>
  24. 24. Why Ask Questions? <ul><li>Increase visibility </li></ul><ul><li>Encourage discussion </li></ul><ul><li>Conduct research </li></ul><ul><li>Seek masterminding </li></ul><ul><li>Benefit from multiple perspectives </li></ul>
  25. 25. Why Answer Questions? <ul><li>Enhances credibility </li></ul><ul><ul><li>Earns “expertise” </li></ul></ul><ul><li>Offers opportunity to “give back” </li></ul><ul><li>Enhances visibility </li></ul><ul><li>Helps you clarify your knowledge </li></ul>
  26. 26. What Are You Waiting For? Get started and get LinkedIn!