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Race in Media Coverage of
School Shootings:
A Parallel Application of
Framing Theory and Attribute
Agenda Setting
Overview
136 Articles
The authors studied 136 newspapers stories published within one-
month of the incident. They trained coders to analyze “Attribute
Agenda-Setting Variables” and “Framing Variables.” For Agenda-
Setting, they coded for space and time and mention of race. And
for Framing, they coded for racialization of the perpetrator,
racialization of the crimes, racial generalization of criminal
culpability, prominence of racialization, and racialization through
stereotyping.
Findings
By analyzing the results of the coding, the authors found several results.
There were 38% of articles that indicated the race or ethnicity of the
perpetrator, more on the second day and onward than the first day. They
also found that coverage of the Columbine shooting was missing the race
attribute more often than in the VT Shooting. For Framing, 38% of articles
mentioned the word “Asian,” 37% mentioned “Korean” and 8% mentioned
“immigrant.” Less than 1% coded yes for “Racialization of the Crimes.”
Finally, only 6% of articles identified the Asian stereotypes.

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Abstract #5

  • 1. Race in Media Coverage of School Shootings: A Parallel Application of Framing Theory and Attribute Agenda Setting
  • 3. 136 Articles The authors studied 136 newspapers stories published within one- month of the incident. They trained coders to analyze “Attribute Agenda-Setting Variables” and “Framing Variables.” For Agenda- Setting, they coded for space and time and mention of race. And for Framing, they coded for racialization of the perpetrator, racialization of the crimes, racial generalization of criminal culpability, prominence of racialization, and racialization through stereotyping.
  • 4. Findings By analyzing the results of the coding, the authors found several results. There were 38% of articles that indicated the race or ethnicity of the perpetrator, more on the second day and onward than the first day. They also found that coverage of the Columbine shooting was missing the race attribute more often than in the VT Shooting. For Framing, 38% of articles mentioned the word “Asian,” 37% mentioned “Korean” and 8% mentioned “immigrant.” Less than 1% coded yes for “Racialization of the Crimes.” Finally, only 6% of articles identified the Asian stereotypes.