Jason Donovan, ICRAF "Leveraging Fruit Value Chains for Diet Diversity in Peru"


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Science Forum 2013 (www.scienceforum13.org)
Breakout Session 4: Value Chains
Jason Donovan, ICRAF

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Jason Donovan, ICRAF "Leveraging Fruit Value Chains for Diet Diversity in Peru"

  1. 1. Leveraging fruit value chains for diet diversity in Peru Jason Donovan ICARF Lima, Peru CGIAR Science Forum 2013 Bonn, Germany Sept 23-25, 2013
  2. 2. Malnutrition in Peru • Important advances in reducing rural malnutrition, although problems remain… • In addition, major problems with overweight and obesity: • Women: urban 57%, rural 48% • Men: 40% • Children: 25% • Low diet diversity • High density of fast food restaurants • Growing awareness of problem: Anti-Junk Food Law (2011) El Comercio (Sept 19, 2013)
  3. 3. Lots of fruit, but few are eating it… Agro-industrial production: for export Smallholder production: for local consumption
  4. 4. Fruit marketing environment • Luxury item: Urban poverty and the relatively high costs for fruit • Limited nutritional information on native fruits • Aggressive marketing of sugary beverages and junk food • High costs for bringing fruits to market (direct and indirect) • Informal wet markets cater to the majority of consumers
  5. 5. Fruit marketing in Lima 1 2 3 4
  6. 6. Food environment (corner stores, supermarkets, markets, schools, restaurants, government, NGOs) Fruit consumption (consumers, government, NGOs) Fruit production, processing, and intermediation (smallholders, agro-industry, government, traders, processors, NGOs) Secondary goal: increased incentives for fruit production in AF, improved farmer wellbeing Incentivefeedback: newmarketopportunities, lowercosts Primary goal: more diversified diets through increased fruit access and consumption
  7. 7. Where to start? Lot of complexity, and limited experience (interest?) Private sector partners? NGO, government, and research partners? Which consumers? Rich ones? Poor ones? Which producers? Where to start (sequencing)? Success requires risk taking and long term commitments - Are we ready?
  8. 8. Towards a strategy for promoting diet diversity in Lima Key questions Site: Canto Grande, Lima What changes are required of consumers, chain actors, service providers, and of the food environment? What do these opportunities imply for fruit growers and agroforestry in general? How can diet diversity in urban areas be improved through fruit consumption?
  9. 9. Towards a strategy Data collection – Fruit consumption Consumers Preferences, attitudes Fruits consumed (not consumed) Expenditures on fruits Fruit preparation Knowledge on nutrition and safety Access points (where and when) Government Regulations Strategies Capacities NGOs + industry groups Strategies Capacities Evidence of impacts
  10. 10. Towards a strategy Data collection – Food environment Corner stores Relevance of fruit sales Investments fruit sales Strategies, interests Chain relations Schools/restaurants Use of fruits Sourcing Chain relations Strategies, interests Market sellers Sourcing Selling practices Chain relations Strategies, interests NGOs + industry groups Services offered Capacities Government Regulations Capacities
  11. 11. Towards a strategy Data collection – Chain actors Smallholders Practices Access to inputs Capacities/strategies Supply constraints Traders Practices Capacities/strategies Supply constraints Agro-industry Sourcing Selling practices Chain relations Marketing strategies Bottlenecks NGOs Services offered Capacities Government Regulations Capacities
  12. 12. Concluding thoughts Promoting diet diversity in Latin America has not been a priority for governments, NGOs, or the CG A focus on fruit consumption is critical for addressing diet and health problems in urban areas VC approach is important, but has limitations where demand is weak and risks are high: consumers (culture, preferences) food environment role of governments, NGOs Ultimate goal: win-win outcomes for consumers and producers – possible? Lessons from Peru have important implications for future middle income countries