This ppt cover all the topic of Search engine optimization, What is search engine. What is keyword, Types of keyword, Keyword research with Google keyword planner.

1. SEO
(Search Engine Optimization)
Md Shabbir
Head Of Department Digital Marketing

4. What is SEO?
Optimizing your page in such a
manner that it is shown in the first
page of google.

5. What is search engine?
(It is like a library)
Search Engine
Search Engine + Optimization
Google, Bing, Yahoo

7. What are Keywords?
What people are searching for?

8. Types of Keywords
➔ Head keyword
➔ long-tail keyword
➔ Body keyword

9. Keyword Intent
Seeking
information
Informational Investigational
Navigational Transactional
Specifying the
brand
Comparison Amount

10. How to do keyword research for SEO
Keyword research process:

11. Keyword research with Google keyword planner

12. How to spy on competitors and and find
their keywords

13. ● With Google
● With free tools (SpyFu)
How to find organic
competitors

14. On Page SEO

15. Thank
You