Detail guidance on how to optimize a website for search engines especially Google. Clarify why it matters and crucial steps to make it work.

1. SEO
Search Engine Optimization
&
Serve Entrepreneur Opportunity
Juwon Kwon & Xin Peng

2. Outline
●What is SEO
●Search Volume Share
●How Search Engine Works
●What to do
●What not to do
●Tools

3. What is SEO?
SEO stands for “search engine optimization.” It is the
process of getting traffic from unpaid search results
which often referred to as “natural”, “organic” or
“earned”, on search engines.

4. Google Searches per Month

6. Organic vs. Paid Search
Paid, but 10% of
clicks
Organic,90%
of clicks

7. CTR-Click-through Rate

8. How Do Search Engines Work

9. How Search Engine Works
Crawling
&
Indexing

10. Query-Independent Metrics
What is this page about
Unique and high quality content
Technical Signals
behavioral metrics
do people link to you
who is linking to you
if you click the back button

12. Domain Authority

14. Page Rank

18. Link Architecture

19. Search Friendly URLs

20. Fixing Broken Links & 404s

21. XML Sitemaps
XML sitemaps help search engines' spiders find more of your pages and
minimize the resources used to index your pages.

22. Title Tags

23. Meta Description

24. Tag Length Recommendation

25. Keyword Research & Targeting
Choose the
“Best”
Words/Phrases
to
Target

26. Like...

30. What not to do
Duplication content
Meta Keywords Tag
H1,H2,H(x) Tag
Search Engine Submission
Social Media

31. Duplication Content

32. Meta Keywords Tag

33. H1,H2,H(x) Tags

34. Search Engine Submission

35. Social Media
Not saying Social Media is not important, of course they
are!
But you should be clear that they wouldn’t help with your
pagerank.

36. Tools
❏Google AdWords Tool
❏MS AdCenter Excel Plug-in
❏Google Trends
❏Internal Site Search Stat
❏Competitive Search Research
❏etc

37. Reference
1. seomoz.org
2. https://en.wikipedia.org/wiki/Search_engine_optimization
3. http://searchenginewatch.com/sew/study/2276184/no-1-position-in-google-
gets-33-of-search-traffic-study