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SEO
By Ivan So
About me
● CS, Southampton UK
● 15 years experience in SEO & WordPress
● 50+ sites for testing SEO
● Exit due to SEO proje...
Today’s topics
● SEO Basics
● Google Algorithm
● Keyword Research / Search Volume
● Content Strategy for SEO
● Google Anal...
● 3-4 people per group
● 3-4 minutes
● Introduce yourself and state
your current SEO problem
Quick test
SEO basics
How SEO works?
SEO in simple term
Relevancy (keywords) and Popularity (Links)
Ranking signal
200+ ranking signal (2010)
Desktop SERP
Desktop SERP
● Title
● Link
● Description
● Sitelink
How about mobile SERP?
Mobile SERP
● Favicon
● Link
● Title
● Description
● Sitelink
User browsing device:
70% Mobile VS 30% Desktop / Tablet
Meta keyword
Meta keywords
Google
Google saw the meta keywords tag being abused. They officially confirmed
in 2009 that they didn’t use...
Meta keywords
Bing
Bing also stated in 2014:
“Today, it’s pretty clear the meta keyword tag is dead in terms of SEO value....
Google algorithm
Google core algorithm updates
5. Mobile
Launch date: April 21, 2015
6. RankBrain
Launch date: October 26, 2015
7. Possum (...
Google Algorithm Change History (MOZ)
How do I know Google can find my
website yet?
site:domain.com
Google crawl => index => optimize
Top 3 ranking signal
1. Keyword (content)
2. Backlink
3. UX (rankbrain)
Do you know what users search?
What is their search intention?
Search intent
● Informational
● Commercial
● Navigational
● Transactional
Keyword research
How do we perform a keyword research
exercise?
● On your self
● 3-4 minutes
● Do a keyword research for your
business (google suggest, LSI,
competitor research)
● Find 1...
How do we know the search volume for
particular keyword so I could target those
higher traffic keywords?
Content strategy for SEO
Are more articles & more frequent
content updates better for SEO?
Google analytics on wp101.hk
Content length and SEO rank correlation
How to write a long form content?
● Table of content (it is useful as sitelink in google)
● Same keyword set content shoul...
URL matters
1. www.domain.com/page
2. www.domain.com/page.html
1. www.domain.com/this_is_a_page
2. www.domain.com/this-is-a-page
Google analytics
Keyword in Google Analytics
Google search console
Google search console
CTR (click through rate) checking tool
Advanced web ranking tool
CTR is essential. So how?
What are the elements for higher CTR
title?
Use Brackets In Your Title Tag (study by Hubspot)
Number
URL
No more dates
URL
1. www.domain.com/id=11
2. www.domain.com/new-year
Emotional hook
Benefit driven
Bonus: YouTube SEO
甚麼是 ...
VidIQ on 5g
The end & quick ads
Thanks for listening / Q&A / Contact me
● Website: https://www.hdcourse.com
● Facebook: https://www.facebook.com/ivansopag...
SEO 搜索引擎優化入門 : 如何在 Google 排前,如何閱讀 Google analytics 和 Google search console
SEO 搜索引擎優化入門 : 如何在 Google 排前,如何閱讀 Google analytics 和 Google search console
SEO 搜索引擎優化入門 : 如何在 Google 排前,如何閱讀 Google analytics 和 Google search console
SEO 搜索引擎優化入門 : 如何在 Google 排前,如何閱讀 Google analytics 和 Google search console
SEO 搜索引擎優化入門 : 如何在 Google 排前,如何閱讀 Google analytics 和 Google search console
SEO 搜索引擎優化入門 : 如何在 Google 排前,如何閱讀 Google analytics 和 Google search console
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SEO 搜索引擎優化入門 : 如何在 Google 排前,如何閱讀 Google analytics 和 Google search console

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SEO 搜索引擎優化入門
如何進行關鍵字研究
如何知道關鍵字的搜索量
如何寫一篇 Google 喜歡的內容
如何閱讀 Google analytics
如何使用 Google search console

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SEO 搜索引擎優化入門 : 如何在 Google 排前,如何閱讀 Google analytics 和 Google search console

  1. 1. SEO By Ivan So
  2. 2. About me ● CS, Southampton UK ● 15 years experience in SEO & WordPress ● 50+ sites for testing SEO ● Exit due to SEO project ● Co-organiser of HK WordPress Meetup ● Lead organiser of HK WordCamp ● WordPress agency firm ● Online course / Corp training / Consultant service for SEO & digital marketing
  3. 3. Today’s topics ● SEO Basics ● Google Algorithm ● Keyword Research / Search Volume ● Content Strategy for SEO ● Google Analytics ● Google Search Console ● CTR Checking Tool ● Bonus tips: YouTube SEO (request by rudi gor)
  4. 4. ● 3-4 people per group ● 3-4 minutes ● Introduce yourself and state your current SEO problem
  5. 5. Quick test
  6. 6. SEO basics
  7. 7. How SEO works?
  8. 8. SEO in simple term Relevancy (keywords) and Popularity (Links)
  9. 9. Ranking signal 200+ ranking signal (2010)
  10. 10. Desktop SERP
  11. 11. Desktop SERP ● Title ● Link ● Description ● Sitelink
  12. 12. How about mobile SERP?
  13. 13. Mobile SERP ● Favicon ● Link ● Title ● Description ● Sitelink
  14. 14. User browsing device: 70% Mobile VS 30% Desktop / Tablet
  15. 15. Meta keyword
  16. 16. Meta keywords Google Google saw the meta keywords tag being abused. They officially confirmed in 2009 that they didn’t use them. In that blog, they also stated they already started disregarding the meta keywords many years before 2009. Yahoo In October of that same year, 2009, at SMX East, Yahoo! announced they no longer use the meta keywords tag anymore either. This turned out to be not entirely true, as they do index them, but they won’t help you one bit.
  17. 17. Meta keywords Bing Bing also stated in 2014: “Today, it’s pretty clear the meta keyword tag is dead in terms of SEO value. Sure, it might have value for contextual ad systems or serve as a signal to bots plying the web looking for topics to target, but as far as search goes, that tag flat lined years ago as a booster.” Earlier, they even implied that using them – the wrong way – could work against you, because it’s rather seen as a spam signal than a ranking signal.
  18. 18. Google algorithm
  19. 19. Google core algorithm updates 5. Mobile Launch date: April 21, 2015 6. RankBrain Launch date: October 26, 2015 7. Possum (local listing) Launch date: September 1, 2016 8. Fred (black-hat SEO) Launch date: March 8, 2017 1. Panda (low content farm) Launch date: February 24, 2011 2. Penguin (black-hat SEO) Launch date: April 24, 2012 3. Hummingbird (queries base) Launch date: August 22, 2013 4. Pigeon (local listing) Launch date: July 24, 2014 (US); December 22, 2014 (UK, Canada, Australia)
  20. 20. Google Algorithm Change History (MOZ)
  21. 21. How do I know Google can find my website yet?
  22. 22. site:domain.com
  23. 23. Google crawl => index => optimize
  24. 24. Top 3 ranking signal
  25. 25. 1. Keyword (content) 2. Backlink 3. UX (rankbrain)
  26. 26. Do you know what users search? What is their search intention?
  27. 27. Search intent ● Informational ● Commercial ● Navigational ● Transactional
  28. 28. Keyword research
  29. 29. How do we perform a keyword research exercise?
  30. 30. ● On your self ● 3-4 minutes ● Do a keyword research for your business (google suggest, LSI, competitor research) ● Find 1 keyword which surprise you
  31. 31. How do we know the search volume for particular keyword so I could target those higher traffic keywords?
  32. 32. Content strategy for SEO
  33. 33. Are more articles & more frequent content updates better for SEO?
  34. 34. Google analytics on wp101.hk
  35. 35. Content length and SEO rank correlation
  36. 36. How to write a long form content? ● Table of content (it is useful as sitelink in google) ● Same keyword set content should write / amend on the same post instead of new page ● Google mostly is showing 1 of your web page as search result rather than multiple web page
  37. 37. URL matters
  38. 38. 1. www.domain.com/page 2. www.domain.com/page.html
  39. 39. 1. www.domain.com/this_is_a_page 2. www.domain.com/this-is-a-page
  40. 40. Google analytics
  41. 41. Keyword in Google Analytics
  42. 42. Google search console
  43. 43. Google search console
  44. 44. CTR (click through rate) checking tool
  45. 45. Advanced web ranking tool
  46. 46. CTR is essential. So how?
  47. 47. What are the elements for higher CTR title?
  48. 48. Use Brackets In Your Title Tag (study by Hubspot)
  49. 49. Number
  50. 50. URL
  51. 51. No more dates
  52. 52. URL 1. www.domain.com/id=11 2. www.domain.com/new-year
  53. 53. Emotional hook
  54. 54. Benefit driven
  55. 55. Bonus: YouTube SEO
  56. 56. 甚麼是 ...
  57. 57. VidIQ on 5g
  58. 58. The end & quick ads
  59. 59. Thanks for listening / Q&A / Contact me ● Website: https://www.hdcourse.com ● Facebook: https://www.facebook.com/ivansopage ● YouTube: https://www.youtube.com/c/ivanso ● LinkedIn: https://www.linkedin.com/in/ivanso/ ● Podcast: https://www.anchor.fm/hdcourse ● Amazon: http://amazon.com/author/ivanso ● Udemy: https://www.udemy.com/user/ivanso/ ● Skillshare: https://www.skillshare.com/user/ivanso ● Eventbrite: https://ivanso.eventbrite.com

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