Groves Beginners Guide To Seo

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Groves Beginners Guide To Seo

  1. 1. What Is The Definition Of SEO? Danny Sullivan AKA godfather of SEO: An SEO is someone who understands how people search for information (on the web and in other ways) and ensures that they or their clients are visible in the unpaid listings that are provided. A search marketer, by the way, is someone that ensures listing in both paid and unpaid listings. Rand Fishkin: “ SEO is the combination of tactics and strategies, including, but not limited to, optimization of information architecture, usability, content focus, audience targeting, design, development, keyword research, keyword placement, link building, social media marketing and any other online or offline branding/marketing elements that support the goal of receiving more traffic from search engines.” Neil Patel: “ Search engine optimization (SEO) is the art of understanding search engines and and using that knowledge to make a website rank high on search engines.” Andy Beal: “ Making changes to the on-page and off-page relevance of a web page in an effort to increase the volume of quality traffic from the search engines.”
  2. 2. What is SEO? Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. -Wikipedia
  3. 3. Here’s how it works.
  4. 4. SEO is complex!
  5. 5. Organic vs. Paid Search
  6. 6. Top 8 Keyword Types from Netsuite
  7. 7. Keywords from Grove’s News/Articles
  8. 8. Keyword Performance: Strategic Planning
  9. 9. Keyword Performance: Strategic Visioning
  10. 10. Google Adwords Opportunity
  11. 11. What Google told me. <ul><li>Keywords should come from website </li></ul><ul><li>Make keywords RELEVANT and link to specific page on website </li></ul><ul><li>Add content on page that has relevant keywords </li></ul><ul><li>Negative keywords in keyword tab (alcoholics anonymous, sports teams) </li></ul><ul><li>Match types – phrase match will pull up non-exact search tools </li></ul><ul><li>Link ads to specific page on site – store too vague, methodology better </li></ul>
  12. 12. SEO Best Practices from Google <ul><li>Create unique, accurate page titles </li></ul><ul><li>Make use of the &quot;description&quot; meta tag </li></ul><ul><li>Improve the structure of your URLs </li></ul><ul><li>Make your site easier to navigate </li></ul><ul><li>Offer quality content and services </li></ul><ul><li>Write better anchor text </li></ul><ul><li>Optimize your use of images </li></ul><ul><li>Use heading tags appropriately </li></ul>
  13. 13. SEO Steps <ul><li>Keyword Research </li></ul><ul><li>On-site optimization – update the Meta tags, H1 tags and page content with keywords </li></ul><ul><li>Link building – social media, other sites, guest blogging </li></ul><ul><li>Test and Track progress </li></ul>

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