Getting your WordPress website to rank on Google can seem like pulling a dead weight up an ever-growing mountain. Wil Brown will be talking about SEO basic tips and covering some technical SEO topics. Wil also busts open some common SEO Myths. Host: Wil Brown - ZeroPoint Development https://zeropointdevelopment.com Target Audience: Everyone

2. Thank You Sponsors

3. Step Up As A WPSyd Volunteer Organiser
Online Meetups: 2-3 hrs/month
● Social posting
● Comment moderation & responses
● Curate questions from comments
In-person Meetups: 5-6 hrs/month
● Setup/Closedown venue
● Meet and greet
● MC
● Coordinate with guest speakers
Commitment of at least 6 months
https://forms.gle/GWC4yER2DbLoEEMp6

4. Who's Here?

6. What Is / Is Not Search Engine Optimisation (SEO)?
YES
Free 'organic'
search results
NO
Paid Ads or
Marketing
Services

7. Meet Lily

8. SERPs: Ads and Organic Results
Paid Results (Ads)
Organic Results (1st)

9. SERPs: Ads and Featured Snippets
Paid Results (Ads)
Organic Results (1st)
Google Snippets

10. Why Google Search Engine?
94%

11. SEO and Other Search Engines

12. Secret Sauce - Google Algorithm

13. Secret Sauce - Google Algorithm

14. Assumed Google Ranking Factors (Signals) 2022
Secured sites (HTTPS)
Mobile-friendly
Page loading speed
Website content quality & length
Social signals & quality backlinks
Optimised & relevant images
Schema markup; video/event/recipe (see schema.org)
User experience (UX)
Not in any
official
order!

15. Three Core Elements Of SEO

16. Content - Write Like A Human

17. What Is SEO Copywriting?
…helps us target relevant
customers and solve their
specific problems with
well-crafted content.

18. What Are Your Customers Looking For?
😟 Problems 😃 Aspirations

19. Write Awesome Content

20. Link Building: Finding Backlinks

21. Link Building: Finding Backlinks

22. Finding Search Terms: Google Search
Original Search Term
Most Popular Other
Relevant Search Terms

23. Finding Search Terms: People also ask

24. Finding Relevant Topics

25. Finding Topics: Answer The Public
When, Which, Who, Why,
Are, Will, Where, How,
What, Can
QUESTIONS

26. Finding Topics: Answer The Public
Is, Without, With, Can, Near,
For, To
Also: Comparison & Related
PREPOSITIONS

27. Winning At SEO Copywriting: Search Intent
Matching your content to your
potential customer’s
search intentions

28. Four Types Of Keyword Intent

29. Search Intent Modifiers To Craft Titles

30. Guess Some SEO Myths

31. SEO Myths
Word Count

32. SEO Myths
Duplicate Content
Penalty

33. SEO Myths
Google Respects the
Canonical URLs

34. SEO Myths
Domain Age

35. SEO Myths
Domain Authority

36. SEO Myths
High Bounce Rate

37. SEO Myths
SEO Results Takes 3
Months

38. SEO Myths
Keywords in URLs
Are Important

39. SEO Myths
Blogging Every Day
For Site "Freshness"

40. SEO Myths
Social Signals Help
Rankings

41. WordPress SEO Tools: Yoast SEO

42. WordPress SEO Tools: Rank Math

43. WordPress SEO Tools: SEOPress

44. SEO Content Tips
● Headlines match content
● Write conversationally (as a human)
● Increase readability (sub headings, bullets,
short paragraphs and white space)
● Use Freaking Awesome Mega power words
● Link to internal content

45. SEO Content Tips
● Alt text for images
● Easy to find content
● Use related keywords & synonyms
● Research your competition
● Make content relevant to your audience
● Research Technical SEO & Link Building

46. Questions

47. Connect With Wil
● WordPress 2008+
● Consultant & Developer
● Business Coach & Educator
zeropointdevelopment.com
wp-wingman.com
WilBrownAU WilBrown_AU WilBrown_AU
wosg.com.au
WilBrown.com

48. MAY 30