Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Introduction to SEO


Published on

An introduction to SEO. The basic terms, principle and fundamentals.

Published in: Technology, Design
  • Be the first to comment

  • Be the first to like this

Introduction to SEO

  1. 1. Introduction to SEO Terms, Principle and Fundamentals Created by: Marites Manahan
  2. 2. What is Search Engine Optimization (SEO)? Search Engine Optimization is the process of collection of methods of improving and promoting a website to increase the number of visitors whom the site receives from the search engine. SEO Mindset "SEO is a multidisciplinary approach to generate organic traffic" - AJ Kohn
  3. 3. Why does a website need SEO? Search engines like Google, Bing and Yahoo! are unique that provides targeted traffic and those search engines are the roadways because people are used to looking for what you offer. Every searches are called "search queries," who signal for the related website to appear in the search engine ranking page or SERP. Search Engine Ranking Page (SERP) determines the ranking position of a particular website the search engine.
  4. 4. The Two Process of SEO • Natural or Organic SEO - is the process of creating and improving websites in an ordinary way. It is also done using the manual submission that ensures long-term results. A slowly but surely move. • Paid SEO or PPC - is a method of buying links by Google Adwords and PPC campaign.
  5. 5. SEO Benefits • Indexed Pages To be able to rank you need to make sure that search engine can find you. You need to design a good site architecture. A search engine friendly website with a proper navigable, plus a readable content is must. • Rankings All SEO as well as business entrepreneurs want to have a good ranking, and this is important part to their online presents. People think that they are losing so much in their business if they are not in the number 1 rank. • Visitors When you already have good rankings then the visitors will counts. Visitors are those who seek information, filling out forms, shopping, and buying online. • Conversions SEO goals is to get conversion or ROI (return On Investment). This could be a comment, a download from the site, additional followers and a product. Indexed Pages Rankings Visitors Conversions
  6. 6. Two Main Areas of SEO 1. On-page SEO - is done internally of a website by including quality content, good sets of keywords, assign keywords on correct places, link and website structure, and more. 2. Off-page SEO - is done externally by doing the link building, increasing link popularity and reputation.
  7. 7. How Does Search Engine Works? When you are done creating your website, the URL (Uniform Resource Locator) of your site will be stored in URL Server of search engine once it gets live and being crawled by search engine spiders, spider bot, or spider viewer. After it has been crawl by the crawler, it will be sent to the repository to index. Once the page has indexed the Indexer calculates the Pagerank and stores then order based on keyword and page rank. When a user search for a particular query (keyword) the search engine will retrieve the web pages which are related to the search query. Then it will display them in the search engine ranking result page based on the order of the page ranking, popularity and reputation.
  8. 8. Thank You! Created by: Marites Manahan Follow me on Twitter: @zheyme03 Visit my blogs: September 2013