2. The brief
The brief is to create an original advertisement,
whether it is poster or film, to encourage people
of a certain age group, either 11-14 or 15-19, to
respect the TV and video industry of the UK.
Filming would be too unfeasible to do with the amount
of time I have, and animation takes too much
editing and refining. Posters it is.

3. Previous campaigns
I’m sure we’ve all heard of
Knock Off Nigel, as series of advertisements
showing Nigel getting disgraced by both his
peers and friends for pirating. The message
this campaign is trying to give is that if
you pirate, or in Nigel’s case, buy knock off
DVD’s, you will be labelled for your crime
hence the “Knock off Nigel.” Notice the name?
A name is a title.
Piracy Is A Crime. Notice how it’s all in
capitals? It’s probably trying to emphasise
that piracy is a punishable crime, which is
reinforced by the tone that the commercial
takes: It is gritty, blunt, and it has a guitar riff
in the background. It’s meant to engage the viewer,
to make them see that piracy is a crime. Overall, the
commercial is meant to discourage piracy by arousing
fear, by emphasising if you pirate, you will go to jail.
Home Taping is Killing Music, quite an
old campaign actually. It’s icon is creative, using
the jolly roger and placing it on a video
cassette cartridge. That in itself is a great bit of
imagery, using a simplistic icon that
everyone can recognise one way or another.
The message itself that recording your music is
killing the music industry... That was in the
70’s. And the music industry? Still intact.

4. ResearchSeeing as I was doing a poster campaign, where
else would I research? Whilst my knowledge of
film posters is somewhat limited, I do know more so
about video game posters and advertisement. After some
consideration, I researched 3 different posters.
What I learned from all of this is that
some posters rely on certain icons, in the
broad sense: George Romero, the “Godfather”
of zombies. What better place to have him then
in a poster parodying that of The Land of the
Dead.

5. SlogansOne of the recurring factors in most of the posters
that I saw was a slogan or caption, the catchphrase of
the poster in short. A good example of this is the
“Keep Calm” poster, a propaganda poster brought about
in the 1930’s now gaining popularity in the years leading
up
to 2012.
This is one of the great examples of how
something
can achieve great popularity in a short span of
time, with
the poster being parodied with many known
memes
and fandoms, something that appeals to both
the teenage
and elder demographic.
You know your popular
when your on a shirt.

6. Further analysis
Moving away from slogans, I did research on more
mainstream posters, for companies such
as Coca Cola, the Beijing Olympics, and even
a typography of Mario.
This links back to what I said earlier, with
posters using a recognisable icon to appeal
to a certain audience or demographic.

7. What did I learn from all this?
What I learned from my research is that
posters can implement modern themes that
some people may recognise, whilst others may
parody or be influenced by an existing product.
Here’ an example: whilst I may not recognise
some of the masks, such as Vendetta or Phantom
Paradise, I do recognise Batman, Star Wars, and
even Saw. This is appealing to a wide audience, having
a little bit of everything that someone can recognise.

8. Drafts
After research, I began work on
some rough drafts. My initial idea was
a comic-esque poster, using simplistic icons
to represent different areas of the media
industry.
Here are some of the icons I have made
in Illustrator. I decided to make the design
simplistic, yet recognisable. For instance, the
character on the left represents the consumer
and the character on the right represents
the company behind the film. On the top we see
the classic egghead, the people who make
the product presentable.

9. Inspiration for designs
I based my icons on the popular
“Rage comics,” and the internet series
asdfmovie.

10. Developing ideas
One of my first ideas was simply having someone buy
a DVD, the process of a film being made, and the process
repeating itself indefinitely. The whole idea behind it would
be to show what the money would go towards: Editing,
music, special effects etc.
An example of parody, using
the one dollar bill. Thinking about
it, this has been redone many
times in both films and games.
Here is a another, an icon
of Tyrone from Snatch.