1. Question 4:
Who would be the audience for your media product?
The target audience formyfilmisteenagersbetweenthe age of 12 and 18. This meansthatthe
audience canrelate tothe characters in the filmandfeel like partof the group.Olderpeople may
alsoenjoymyfilmbutit maynot be appropriate foryoungerpeople due tothe small amountsof
threatand violence.MinorEvolutionfollowsthe commonaudienceof asuperherofilm.
Target Audience Avatar:
Question 5:
He wearsexpensiveheadphonesandlistens tofast
heavymusicbecause he isyoungand hasa quick
mind.He wouldalsowatcha lotof modernSci-Fi
TV and Filmssuchas X-men,StarTrekand
Chronicle.The targetaudience wouldalsoplaya
lotof violentvideogamessuchasHalo andCall of
Duty ona nextgenerationgamesconsole.He
keepsupto date withmoderntechnologyand
spendsa lotof his time alone socialisingthrough
online media.He spendsalotof time beinglazy
and lyingaroundandwearsa comfortable hoody
and jeans.Howeverhe alsowearsasport cap
whichwearsto lookcool and hide hislaziness.His
phone isnew andkeepshimincontact withhis
friendsandsocial mediasuchasFacebookand
Twitter.There isa backpackthat he wearsto
school as he is a youngteenagerandisstill in
education.

2. How did you attract/address your audience?
In orderto attract my target audience Ihave includedalarge amountof excitingand intensevisual
effects.Thiswasimportantasit isexpectedof anaction superherofilm aswell asplentyof action
sequencesandtension.The targetaudiencesage isbetween12and 18 whotendto be more
interestedinviolence andvisuallycreativescenesandtherefore Itriedtoinclude asmuchof thisas
possible.Iincluded avastamountof sparksand flashesof lightasthe characters usedtheirpowers
as well asincludinga3D slowmotionbulletscene.
I decidedtoshowmyfilmto mycolleagueswhoare of the same age as mytarget audience and
wouldbe the perfect groupto receive feedbackfrom.The audience fullyenjoyedthe use of “sweet”
effectsandsaidthe title intro was“insane”and feltas if theywere watchingahighbudgetfilm.
Overall the response forthe filmwasoverwhelminglypositivewithveryfew minorwaystoimprove
whichinvolvedheighteningthe volume of voicesandsoundeffects. Icantherefore saythatthe use
of effectsandeditingskillsensuredthatthe targetaudience wouldenjoymyfilm.
I believethatthe audience alsoenjoyedthe filmbecauseof the characters’age.Bothtarget
audience andcharactersare of of teenage yearswhichmakesthe viewerfeel like partof the group
and givesthemasense of belonging. Thisalsocreatesan attachmentbetweenthemandtherefore
audience will immediatelytake the side of the maincharacters.

3. Anothermethodof attractingthe targetaudience wasbyaddinga dramatic ending.Imade sure to
chose actors withdrama experience andgotthe one withmostexperience todothe final shotwhich
wouldultimatelybe the partof the filmmostpeople remembered.Ifoundaclearshot of the sky
and had a lowangle shotof himbendingoverthe camera.Thisshot showsthischaractersdecent
into“darkness”or becoming“evil”whichisanextremlycommontheme foundin Sci-Fi and
Superherofilmssuchas“Chronicle”. Withaslow zoomintothe character’sface and the use of an
increasingdrumbeatsoundtrack,Icreateda tense andmemorable endingthatexcitedandgave the
audience chills.Asmentionedbefore thiswould be the partof the filmmostwouldrememberand
therefore givingthe audienceagreatendingwouldleave themwithapositive feelingaboutthe film.
In summaryinorderto reach my targetaudience Iusedspecial effects,proffesional titlesequences,
relatable charactersanda dramatic ending.These methodshave alsobeenprovensuccessful bythe
huge positivityfrommycouleagueswhoalsomatchthe characteristicsof the targetaudience.