1. Advertising Product
Guardians of the Galaxy
One of the productspurposesistoEntertain,if the productisn't entertainingthenthe audience
wouldn'twantto go see the film,thiscouldincludethe waythe advertisementisstructuredandthe
waythat it isset outso that theydon’tgive the entire plotof the filmaway.Alsoone otherwayin
whichthe productis entertainingisthatas longas the trailershowsHonestyanditshowshow fun
the filmiswiththe use of classicrock musicat the endbefore itshowedthe filmtitleinthe trailer.
The audience wouldfindthisentertainingasit maymake themsmile if the songhas a familiarityto
them.You can geta sense thatthe filmisFunas othertrailersfromthe Marvel Franchise don'treally
go withthissort of idea.To add to thisanotherinterestingaspectof the Filmtrailerwhichis
interestingisthe vastuse of slowmovingshotsinordertoshow the keypointsinthe filmandits
beenusedinorderto complimentthe buildupof the music.Thisiseffective asmostaudiences
wouldfindthisentertaining.Anotherpurpose of the product isto Educate,thiscouldbe usedin
orderto get themfamiliarwiththe Marvel Franchise andwhatthe franchise standsfor.Italsocould
be usedto get the audience tounderstandthe Guardiansof the Galaxyfranchise andgetthem
familiarwiththe otherMerchandise involvedwiththe franchise.One otherwayinwhichiteducates
themaboutthe franchise isthe waythat the characters are presenteditshowstothe audience what
the Guardiansof the Galaxyfranchise isall aboutwhichistogethernessandfriendship.
One otherPurpose of the product isto persuade,withthe filmadvertisementusedinorderto
promote the filmitcouldcontaincertainelementsinordertomake the target audienceswantto
watch the filmforexample,whenitshowsall the guardiansof the Galaxymembersincaptivitywhen
it goesto Peterquill itshowshimwindinghismiddle fingerupandhe says“ Imsorry i didn'tknow
howthismachine worked.“Thispresentsa humorouseffecttowardsthe audience.Some other
aspectsof the filmtrailerwhichare persuasive,isthe vastuse of catch phraseswhichthe characters
use,thiscouldmake the audience possiblyuse theminreference tothe filmtrailerwhichcould
persuade themtowatch the filmassome people maywantto know what theyare talkingabout.Its
alsopersuasive inthe sense thatthe filmtrailershowssome Musicfromthe 70s and 80s this could
persuade anolderaudience towatchthe film.
One otherpurpose of the filmTrailercouldbe to Promote the film, thismeansthatwiththe film
trailerbeingreleasedonline forexampleonyoutube itcanreach manyviewersacrossthe world,so
that theywouldbe able toshare the filmtraileraroundtoinformothers.Otherpurposesof the film
whichitpromotesisa whole newfranchise toMarvel,thismeansthatmore people couldpurchase
some othermerchandise andincrease comicbooksalesasitpromotesthemalso.One One other
wayin whichithelpspromote the filmwiththe use of Musicinthe traileritsetsthe tone and the
moodof the Trailer,if the Filmtrailerusespopularorwell knownmusicitallowsmore audiencesto
getthe attentionof the filmtrailerandmayhelppromote the filmif the filmhasrecognisablemusic.

2. Age-
The Products audience of the trailercould mainlyinvolve the same age range forthe filmfor
example the primaryage range of the filmis12-25, thiscouldbe the case as the filmhasaspirational
characters,the plotof the filmissimple asitincludesGoodvsEvil thisisshownin the filmtrailer.It
alsocontainsAction,Violence andhumour.Thisisall implementedintothe filmtrailersothatthe
audience knowswhatkindof filmtheyare goingtosee.
Gender-
The products primaryaudience intermsof GenderisforMales,as you wouldnormallyassociate
violence,actionwiththe Males.These stereotypesare oftenculturedaroundmales.Howeverthe
secondaryaudience of the filmtrailerof Guardiansof the GalaxyisFemales,thisisbecause the
Female charactersinthe filmare a fairlystrongrepresentationof women,the charactersinthe film
trailerare aspirational andthere are Elementsof romance,thisisoftenrepresentedtowardsthe
womenasthe stereotypesoftenassociatewomenwithRomance.
Ethnicity-
Withregards to the filmtrailer,the ethnicitythe productcouldmainlybe aimedatthe White
backgroundas the Majorityof the characters yousee inthe filmare caucasian,howeverinthe film
traileritshowsyouthe characterkorath whois the onlyafricancharacter inthe film. Thiscouldthen
meanthat it doesn'tshowbiastowardsthe caucasianpeople inthe film.
Psychographic-
In termsof Psychographicsthe mainPsychographicwhichcouldbe influencedbythe filmisthe
Belonger,thisiswhere someone wholivesinasmall cityandwill respondtomessagesthatare
familyorcommunityoriented,refertothe product beingmade inthe UK and that doesnotsuggest
change,as belongsare knowntobe veryloyal to the brand that theyare watching.One other
psychographicwhichisusedcouldbe a achiever,mostlikelyaseriousbusinesspersonwhowants
powerandmaterial wealth.OftenAdvertisingmessagesneedtobe expressedquicklyandfocuson
individuality,moneyandpower,thiscouldinfluence thispersontobecome successful.

3. Social class-
The products audience astowhichthe filmwasmostlyaimedatIn termsof Social gradeson
categorya isthe Upper class4% watchedthe film.InCategoryB whichismiddle class23% managed
to watch the film,Lowermiddleclass29% watchedthe film.One otherexample of social grade who
watchedthe filmisthe skilledworkingclassthiswas21%,one other categoryof social classwas
targetedisthe workingclass15% of people watchedthisfilm.The lowestlevel of substance this
includes normal workersorpensionerswhichwas8%.All these social classescouldhave animpact
on whowatchedthe trailerof the film and the social classwhowatchedit the mostwas the working
classthiscouldindicate onwhois interestedinitthe most.
Type of Advert-
Out of the David GunnscategoriesIthinkthatthe AdvertforGuardiansof the Galaxymatchesthe
perfectstory,the reasonbeingisthatwhenyouwatch the trailerfromstart to finishyoualmostget
a sense of whatthe storyand the plotof the filmisyoualsoget a sense of whatthe characters are
goingthroughinthe film.One otherGunnscategoriesIthinkthe Filmtrailerincludescelebrity
endorsement,asthe filmtrailercontainsactorsthese are predominatelyknownascelebrities,the
audience maywantto watchthe filmbecause itmaycontaina certainactor or actress.
Psychographicaudience-
I thinkthat the productwouldappeal toBelongersbecause itmostlikelywouldinfluence thoseina
small townor cityas theymay respondtothe positive messageswhichare inthe film
advertisement,theymayfinditinspiring,alsoseenasthoughthe filmwasmade inthe UK it would
bringa whole newaudience astheymaynotof heardof Guardiansof the Galaxyfranchise before.
One otherPsychographicwhichwouldappeal tothemwouldbe the Achiever,thisissomeone who
couldbe a wealthybusinesspersonwhowantspowerandwealththismeansthatthe advertising
messagesneedtobe addressedquickly.TheynormallytalkaboutIndividuality,moneyandPower.I
thinkoutof the Psychographicsstateditwouldappeal tothembecause the Filmisaboutfamily
togethernessanditalsoinvolvesalotof conflictwithone anotherwhichsymbolisesPowerasthis
wouldinfluence the Achiever.The persuasive techniqueswhichare usedinthe filmtrailerinclude is
humour,thisisappealingto manyaudiencesasitcan make the filmtrailermemorable anditmay
make youwant to share it on social mediasothat more people canwatchthe trailer.One other
persuasive techniquewhichhasbeenusedisreferencetootherproducts,youcan see thisas it
showsthe Marvel brandingat the beginningandatthe endof the filmtrailer.Alsotoaddto this
there wasthe use of Brandingon the Filmtrailer,thishasbeenusedinordertoshow the familiarity
withthe productand its alsobeenusedtoshow how bigthe Brandof Marvel is.

4. The informationwhichhasbeenpresentedvisuallyisitshowsyoudifferentaspectsof the filmsstory
and the backgroundof the characters.For example whentheyare all capturedandit showsthemall
linedupthiswouldimmediatelyassumetothe audience thatthe maincharactersare criminalsand
it alsoshowsclipsthattheyall lookout foreach other.Thisthenlinksinwiththe conflictof the film
as it suggeststothe audience howstrongthere friendshipis.Some otherexamplesof the waythat
the filmispresentedisthe waythatChrisPratt ( Star Lord ) liftshismiddle fingerupat the camera
thiswouldimmediately suggest tothe audience thathe isthe guythat doesn'ttake thingsseriously.
The informationwhichispresentedaudiblyare thatitinformsthe audience abouthow seriousthe
filmisforexample there isanelementof classical rockinthe trailerthiscouldimplementthatthe
filmisfun.AlsowithGrootscreamingitrepresentsviolenceanddanger.
Creatinga Buzz-
The advertgets the audience excitedforthe filmbecauseof the representationof the characters
withinthe filmtrailer itshowsverydifferent attitudesandrelevance towardsthe audience,for
example StarLordis a Human sothe audience canrelate tothe character and the actionsthat he
doeswill showsome relevance towardsthe audience.The genderof the charactercan give off a
goodrepresentationof Men;alsothe charactercan give off a positive influence ontothe primary
audience of the film.These are all aspectswhichmakesthe filmtrailerrelatable.One other
Character whichalsogivesoff agood representationisthe characterGamora; she mainlyfocuses
herattentiontowardsthe representationof women.She alsolookstowardsthe secondaryaudience
whichisalsowomen.The whole ideaof hercharactersuggeststo Womenthatshe can alsodo what
mendo thisissomethingwomencanrelate toandit alsomakeswomenrelate towhatthe character
isgoingthrough.All thiswill engage the audience asthe filmtrailerisentertainingandthiswill make
the trailermemorable.
The advertmakesthe Audience wanttobuyitbecause of the use of persuasive techniqueswhich
have beenputintoplace for example withthe use of repetitioninthe trailerwhere itplaysthe same
songin the trailerto make the songassociatedwithGuardiansof the Galaxy.Theresalsosome
persuasive techniqueswhichare usedinthe filmtrailerthisincludeshumour,thisisappealingto
manyaudiencesasitcan make the filmtrailermemorableanditmaymake you wantto share it on
social mediasothat more people canwatchthe trailer.One otherpersuasive techniquewhichhas
beenusedisreference tootherproducts,youcansee thisas it showsthe Marvel brandingat the
beginningandatthe endof the filmtrailer.Alsotoaddto thisthere wasthe use of Brandingon the
Filmtrailer,thishasbeenusedinordertoshow the familiaritywiththe productanditsalsobeen
usedto showhowbigthe Brandof Marvel is.Alsowithinthe trailerthere isalotof actionsequences
whichwouldimmediatelygetthe attentionof the audience