Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com

Dịch vụ viết thuê đề tài – KB Zalo/Tele 0917.193.864 – luanvantrust.com
Kham thảo miễn phí – Kết bạn Zalo/Tele mình 0917.193.864
I
 Thanks 1:
First I would like to thank sincerely and deeply grateful to all
teachers of Gia Đinh University who teach and guide me in during
the four years of study at the school. Especially the most sincerely
thanks to teachers in the Language department.
Especially, I would like to thanks Phan Phi Phong lecturer, who
has instructed and held me in the making process of the report. Thank
you sincerely about your help.
 Thanks 2:
During the 6-week internship at Golden Hope Nha Be company,
I get a lot of attention and help from Golden Hope Nha Be company ,
the leadership as well as the support and enthusiastic guidance of
staff of sales marketing department.
I would like to thanks sincerely your Company and my
colleagues who help me get the practical knowledge, learn about the
production process and distribution system of oil in the practice
time. Thank you so much about your help.
ACKNOWLEDGEMENTS

II
ASSESSMENT BY INTERNSHIP COMPANY
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Ho Chi Minh City, 16 th
March, 2018
Verified by Internship Company

III
INSTRUCTOR ASSESSMENT
1. Student’s attitudes and behaviors during the internship:
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2. Expert knowledge:
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3. Realistic awareness:
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4. Other assessments:
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5. Overall assessments of the internship result:
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Ho Chi Minh City, 16th
March, 2018
Confirmation of Instructor
(Signature)

CONTENTS
ACKNOWLEDGEMENTS..................................................................................I
ASSESSMENT BY INTERNSHIP COMPANY..............................................II
INSTRUCTOR ASSESSMENT........................................................................III
INTRODUCTION................................................................................................ 1
CHAPTER 1: THEORETICAL BASIS ............................................................ 2
1.1. Overview of edible oil industry in Vietnam................................................ 2
1.1.1. Daily trend................................................................................................ 2
1.1.2. Market trend............................................................................................. 2
1.1.3. Market segment........................................................................................ 3
1.1.4. Competitive markets ................................................................................ 4
1.2. Overview of supply and demand of refined oil products .......................... 6
CHAPTER 2: OVERVIEW ABOUT GOLDEN HOPE NHA BE
COMPANNY........................................................................................................ 8
2.1. Introduction to company .............................................................................. 8
2.1.1. The history of the formation and development........................................ 8
2.1.2. Development orientation of the company.............................................. 10
2.1.3. Vision and mission................................................................................. 13
2.1.4. Business philosophy............................................................................... 13
2.1.5. Achievement Award............................................................................... 13
2.2. Organization chart of the company........................................................... 15
2.2.1. Organization chart.................................................................................. 15
2.2.2. Functions and tasks of departments ....................................................... 15
2.2.2.1. General Director.............................................................................. 15
2.2.2.2. Representatives of the leadership.................................................... 15
2.2.2.3. Director Marketing.......................................................................... 16
2.2.2.4. Director of Administration & Human Resource............................. 16
2.2.2.5. Accounting manager ....................................................................... 17
2.2.2.6. Technical Director........................................................................... 17
2.2.2.7. National sales manager ................................................................... 17

2.2.2.8. Quality Assurance Manager............................................................ 18
2.2.2.9. Director of Supply Chain and Logistics.......................................... 18
2.2.2.10. Director of packing workshop....................................................... 19
2.2.2.11. Director of refinery ....................................................................... 19
2.3. Material source............................................................................................ 19
CHAPTER 3: A SURVEY OF BUSINESS ACTIVITIES OF THE
COMPANY......................................................................................................... 21
3.1. The company's products............................................................................. 21
3.1.1. Marvela Soyabean Oil............................................................................ 21
3.1.2. Marvela A&D3 Oil ................................................................................ 22
3.1.3. Marvela Gold.E Oil................................................................................ 24
3.1.4. Olein Oil................................................................................................. 26
3.1.5. Mr. Apples Cooking Oil......................................................................... 27
3.1.6. Phoenix BOS.......................................................................................... 28
3.2. Market segment........................................................................................... 29
3.3. Pricing policy. .............................................................................................. 30
3.4. Distribution system ..................................................................................... 35
3.5. Marketing activities of the company ......................................................... 38
3.5.1. Branding activities ................................................................................. 38
3.5.2. Trading activities.................................................................................... 43
3.6. The business activities of the company from 2015 to 2017...................... 47
3.6.1. The business results of the company from 2015 to 2017....................... 47
3.6.2. Performance evaluation.......................................................................... 49
CHAPTER 4: CONCLUTION AND RECOMMENDATIONS.................... 51
4.1. Conclution........................................................ Error! Bookmark not defined.
4.2. Recommendations ........................................... Error! Bookmark not defined.
REFERENCES....................................ERROR! BOOKMARK NOT DEFINED.
APPENDIX ..........................................ERROR! BOOKMARK NOT DEFINED.

Internship report at Golden Hope Nha Be Edible Oils company
Instructor: Phan Phi Phong Page 1
INTRODUCTION
Grease from animals and plants have been used in production as well
as in the life of a long time, this is also a major energy supplier. Grease is
one of three basic food groups and indispensable importance in the
physiological activity of the body as well as in the daily diet of humans. To
the present time, oil has become one of the essential items and are
frequently used in cooking for a lot of families from urban to rural
areas. Understand that, Vietnam has many kind of oils with ingredients,
flavors and colors in the market… which are varied and attractive.
According to statistics on the country, there are more than 30
enterprises producing vegetable oil. The big brands dominate the domestic
oil market include Cai Lan, TAC, Golden Hope ... These are big brands
dominated the domestic market as well as export market. Parallel to
process used oil, oil processing technology is well developed, from the
extraction of oil revenues to help the oil refining techniques have higher
quality. And Golden Hope Nha Be company is one of the companies
holding a large market, sharing in the field of vegetable oil. With two major
oils are palm oil and soybean oil, with strict quality control and tight from
receipt of materials to the bottling process. Companies are adopting
integrated production process, with modern equipment, ensure the quality,
safety and hygiene.
Therefore, I have chosen the theme “A survey of business activities
of Golden Hope Edible Oils Company” in this practice time.

CONTENTS
CHAPTER 1: THEORETICAL BASIS
1.1. Overview of edible oil industry in Vietnam
1.1.1. Daily trend
Within oils and fats, vegetable and seed-oil remained the biggest
category over the review period. Indeed, many consumers in smaller cities
and rural areas started to use vegetable and seed-oil to replace animal fats
and home-made vegetable and seed-oil. This trend was fostered by better
living standards, better disposable income and better knowledge of the
health benefits of vegetable and see- oil compared with animal fats.
Furthermore, thanks to convenience as well as the efforts of
manufacturers/distributors, consumers started to buy more packaged oil
products rather than produce home-made ones. In addition, butter and olive
oil were more favoured thanks to their better taste and health reasons.
1.1.2. Market trend
The average annual growth rate of edible oil consumption in
Vietnam during the period of 2012-2015 was 6,9% and predicted increase
8,3% between 2015-2020.
In 2015, domestic production of edible oil was estimated at 811.5
thousand tons, only reached 57% of design capacity. The average annual
growth rate of edible oil production in Vietnam was 8.7% during the period
of 2012-2015 and was predicted increase 10.1% per year in the period of
2015-2020. Meanwhile, the average annual growth rate of edible oil
consumption in Vietnam during the period of 2012-2015 was 6.9% and
predicted increase 8.3% between 2015-2020.
According to result of enterprise census 2014, there were 44
production enterprises in the edible oil industry, mainly located in the
South East and Mekong River Delta. However, the edible oil industry in

Viet Nam is currently facing with many challenges. Especially, May 6,
2017 the edible oil industry will no longer receive protection from the
State. At that time the domestic edible oil market will be more intense
competition from foreign brands.
The cooking oil market with annual revenue of VND30 trillion, a
high growth rate and low average consumption per capita has become an
attractive market.
According to the Ministry of Industry and Trade, the average
consumption level per capita in Vietnam is 9-10 kilos per annum, is lower
than the 13.5 kilo level suggested by World Health Organization (WHO).
However, it is expected that the consumption level would rise to 18.5-19
kilos per capita by 2025.
In 2015, the total cooking oil output was 812,000 tons, while the
consumption was 920,000 tons.
1.1.3. Market segment
The origin and the source, in the market are Vietnamese cooking oil
and imported cooking oil From Singapore, Indonesia, Malaysia (The
cooking oil in Vietnamese market is imported from Singapore, Indonesia,
Malaysia,…) . In addition, edible oils also classified based on ingredients
such as soybean oil, sesame oil, peanut oil or palm oil.
Market segment based on purpose of using, including 4 types:
Cooking oil used for frying and frying, salad oil dedicated to vegetable
mix, nutritional oil to supplement essential vitamins and solid oil for
baking. However, the segmentation of edible oils based on the function of
these oils is unclear in Vietnam. Consumers often use the same type of
edible oil for a variety of purposes.
Finally, different groups of customers also contribute to the market
segment. For example, restaurants or eateries buy large bottle of 10 to 30

liters, while households typically choose 250ml, 400ml or 1 to 2 liter
bottles.
1.1.4. Competitive markets
Of the more than 30 domestic cooking oil companies, the General
Vegetable Oil Corporation (Vocarimex) is the "tycoon" of the vegetable oil
industry.
Cai Lan is a subsidiary of Wilmar, one of the world's largest
producers of palm oil and cooking oil. In 2012, it’s one of the top ten
brands of cooking oil in the country and have the highest market share.
There are four names of Cai Lan Company: Neptune (20.7%), Simply
(8.9%), Meizan , 8%) and Cai Lan vegetable oil (2.9%).
Not only the top, Cai Lan has steadily grown for many years. Its
market has shared over the past five years and has increased from 32.6%
(2008) to 37.3% (2012) . In 2011, the revenue of Cai Lan is nearly
increasing 2.5 times that of Tuong An.
Tuong An ranked second in terms of market share but Tuong An's
brand ranked first with 22.8% market share while Neptune ranked second
with 20.7%. Golden Hope Nha Be Edible Oils Company (ranked No. 3 in
terms of market share - 10.8%) is under the brand Marvela (8.1%) and
Ong Tao (2.8%); Tan Binh Vegetable Oil Joint Stock Company (ranked
No. 4 - 5.9%) is under the brand Nakydaco.

Picture 1.1. Market share of vegetable oil in country
The edible oil market is fertile market, both domestic and foreign
companies are eager to jump into this area. As recommended by the World
Health Organization, the average consumption of cooking oil is 13.5 kg /
person / year, while in Vietnam it is only 7kg / person , the growth is great.
Besides the Vocarimex-related companies, domestic players also include
Binh An vegetable oil under the Daso Group, Otran oil of Vina
commodities, Oils of Quang Minh Group or Acecook's First. Foreign firms
also take advantage of each opportunity to penetrate. Competitive price
along with import tax of 0% in 2012 makes foreign cooking oil is flooding
the market.
At the supermarkets in Ho Chi Minh City, Hanoi and many other
cities, imported cooking oil brands are sold quite much, with the retail price
equivalent to cooking oil produced in the country.
According to customs offices in Ho Chi Minh City, the price of
refined soybean oil imported through the border gate in 2012 averaged only
13,000 dong per liter, refined palm oil at 12,700 dong per liter, palm oil
Refined price 17,200 VND / liter ...

This price is equivalent, or only 2 to 5% higher than the price of
cooking oil produced in the country.
1.2. Overview of supply and demand of refined oil products
Vietnam has about 35 vegetable oil suppliers in the domestic market,
most of them are the Vietnam Vegetable Oil Corporation (Vocarimaex),
well-known brands such as Tuong An, Marvela, Apple, Neptune, Mezan
and Simply. Refined vegetable oil output increased steadily each year. In
2014, vegetable oil production in Vietnam is about 750 thousand tons, up
7% over the previous year.
According to the Ministry of Industry and Trade, Vietnam's refined
vegetable oil output in 2016 is estimated at 718 thousand tons, an increase
of 9.2% compared to 2015.
Among them, vegetable oil output of the Vietnam Vegetable Oil
Corporation reached 266 thousand tons, an increase of 7.4% compared to
2015.
During the period 2014 - 2016, refined vegetable oil production grew
at an average annual rate of 8.3%, lower than that of previous periods due
to competitive selling prices, plus import tax 0% the main caused the oil
products from countries in the region such as Malaysia, Singapore,
Indonesia, Thailand flooded the market in Vietnam.
Facing the current situation of vegetable oil imports, seriously
threatening the domestic cooking oil industry, on August 23, the Minister
of Industry and Trade signed a decision on the application of official
safeguard measures for vegetable oil (including soybean oil and refined
palm oil) imported into Vietnam. Accordingly, the tax rate will be applied
in four phases, with the highest rate of 5% applied from May 7th
to May 6th
,
2013 and gradually reduced to 4%, 3%, 2% May, 2017. The decision will

come into force on September 7th
and replace the decision on April 22th
to
apply a temporary safeguard measure.
The Ministry of Industry and Trade forecasts that refined vegetable
oil production in 2016 will reach about 774 thousand tons in 2017 by about
850 thousand tons, up 7.8% and 9.8%, respectively.
It is forecasted that domestic refined oil producers will continue to
face difficulties because crude oil raw materials still have to be imported up
to 90% due to fluctuating raw material prices, while prices fluctuate.
Outputs can not increase accordingly due to competitive pressure.
According to the decision approving the development plan of
vegetable oil industry in Vietnam up to 2020, vision to 2025 of the
Ministry of Industry and Trade:
+ In the 2011-2015 period, Vietnam produces 1138 thousand tons of
refined oil.
+ In the 2016-2020 period, Vietnam produces 1587 thousand tons of
refined oil.
+ In the period 2021-2025, Vietnam produces 1929 thousand tons of
refined oil.

CHAPTER 2: OVERVIEW ABOUT GOLDEN HOPE NHA BE
COMPANNY
Pictures 2.1. Pictures of Golden Hope Nha Be company
Business Name : Golden Hope Nha Be Edible Oils Company
Address : No. 370, Go O Moi, KP.2, Phu Thuan Ward, District 7, Ho Chi
Minh City, Vietnam
Number phone : (+84) 28 38 733 005
Fax: (+84) 28. 38 733 597
Website : www.marvela.vn
2.1. Introduction to company
2.1.1. The history of the formation and development
Founded in 1992, the company Golden Hope Nha Be Edible Oils is
the first joint venture of the vegetable oil industry Vietnam, between the
Corporation Plant Industry Vietnam ( Vocarimex ) and Sime Darby Group
specializes in gossip Plantation- filled rubber, the world's largest palm oil.
With the prestige and experience over 20 years in the field of oil
refining production, Golden Hope Nha been rated as one of the key
agencies, have an important role in the vegetable oil industry in Vietnam.

The main office and factory company located in Go Lesbian, District 7
with an area of over 26 300 m2
. This area is directly adjacent to the oil port
should have a high competitive edge in the import of raw materials for
production from the US, Canada, South America, EEC and Malaysia ...
Thanks to the refined lines of modern physics, is constantly being
upgraded and developed, so far, Golden Hope Nha Be has provided more
than 100,000 tonnes markets refined vegetable oil per year, including
bottles of oil products, oil products amnesty and dedicated ... to ensure the
quality and the standards of nutrition, sanitation, food safety prescribed by
Vietnam and internationally.
Key products of the company are Marvela Cooking Oil, Soybean
Oil, Kitchen Oil, Olein Oil. These products have common features that do
not contain cholesterol, high nutrient content, particularly added omega 3,
6, 9, vitamins A, E ... best satisfy the requirements of health for all object.
Since its inception in 1992 to date, Marvela has quickly become one
of the market leading brands of vegetable oils Vietnam and achieve high
trust of consumers through every kind of awards state prestige and
departments awarded.
The company has an extensive distribution network, ready to meet
the needs of customers at home and abroad.
Future plans of the company is to continue to diversify and
constantly improve product quality, expanding markets, continued
investment in new technology to the company growing stronger and
challenges new opportunities in the market of Vietnam, the region and the
world.
04/1992 : Golden Hope Nha Be Edible Oils Co. Ltd. was established
for the production of palm olein and coconut oil as cooking oil, also the
first JV vegetable oil refinery in Vietnam.

The designed capacity of the EMI refinery was 160 MT per day of
NSBO, chemical refining. However, the ALFA LAVAL neutralizing plant
could not be operated due to incomplete installation, effective capacity
achieve by physical refining was thus 120MTD only.
Golden Hope company had own PVC bottle making plant with 5 m/c
from US and 2 m/c from Thailand.
1994 : Installing a shortening line with capacity of 2MT/hr from
Oiltek. Releasing the Marvela bottle oil.
1996 : Installing the first semi-auto bottle filling line from Showdow
Thailand with capacity of 7,200 bph (based on 1 liter bottle) for three sizes
of bottles : 450ml, 1liter and 2 liter.
1998 : Upgraded the refinery to increase capacity from 120 MTD to
160MTD Becoming the biggest cooking oil manufacturer in Vietnam.
2003 : Installed the second physical refinery with 300MTD capacity
from Oiltek.
2004 : Rehabilitated and upgraded the ALFA LAVAL neutralizing
plant to a operating capacity of 200 MTD
2006 : Installed a semi-auto bottle filling line from Serac (Malaysia)
with capacity of 6000bph based on 400ml bottle.
2007 : Golden Hope acquired by Sime Darby Plantation (Malaysia)
2009 : Installed a fractionation
2010 : Releasing the Salata, 100% soyabean
2011 - Present : Marvela bottle oil
2.1.2. Development orientation of the company
Golden Hope Nha Be Edible Oils Company is the first joint venture
of Vietnam Vegetable Oil Industry specialized in manufacturing refined
vegetable oil of Vietnam and international standard for domestic

consumption and export. The plant's modern refining line is capable of
supplying 100,000 tonnes of refined vegetable oil each year, including the
bottle of oil products, specialized products....The company always ensures
the quality and standards of nutrition, hygiene and food safety according to
Vietnamese and international regulations.
Source materials are used from Vietnam coconut oil, canola oil
imported from the US and Canada, soybean oil imported from South
America and the EEC, olein and stearin oil imported from Malaysia. The
company always adhere to strict process technology, process quality
checks, ensuring nutrition, hygiene and labor safety ... with Vietnamese
and international standards in the production process.
The company's cooking oil is high quality at an affordable price,
does not contain cholesterol, rich in vitamin A and vitamin E, meets
nutritional requirements, diet and is a source of source materials for food
processing, high level. MARVELA is the famous brand, familiar with the
Vietnamese. The company's cooking oil has gained a lot of trust of
consumers and is always in "Top" high quality Vietnamese products.
* History:
- 1992: The company started its operation with the consumer brand
“Victory”.
- 1993: Changed the brand name from “Victory” to “Marvela”.
- 2000: Launched the “Ong Tao” brand for its palm olein cooking oil.
- 2003: A new refinery plant was opened in Ho Chi Minh City, Vietnam.
- 2005: Launched Marvela Soyabean and Super Olein brand. Granted
Certificate of ISO 9001-2000.
- 2007: With the merger of Sime Darby, Guthrie and Golden Hope, Golden
Hope Nha Be became a part of the largest palm oil plantation company in
the world.

- 2010: Refreshing label for Marvela Cooking Oil, Ong Tao and Super
Olein brand.
- 2013: Launched the new version for Marvela Soyabean with new bottle
design.
- 2014: Launched the new brand called “Marvela A&D3” to replace the
Marvela Cooking Oil.
- 2015: Launched “Marvela Gold E” brand for its sunflower, soybean and
palm olein blended cooking oil.
The company has a network covering all over Vietnam, ready to
meet the needs of domestic and foreign customers (industrial customers,
restaurants, agents ...) and consumers fastest, most quality. .
The company's next plan is to continue diversifying and
continuously improve product quality, expand the market, continue
investing in new technology so that the company grows stronger than ever
before. New opportunities in the market of Vietnam, the region and the
world.
In the market mechanism to expand the consumption market, the
product quality is the decisive factor for the existence of the company.
The company has been gradually perfected the technical-economic
norms, also introduced seasonal factors to develop production plans in
order not to affect the quality of products and reasonable pricing.
The company has gradually expanded the domestic and foreign
markets in order to provide the market essential products and ensure the
safety and quality.
Conduct business activities that are recorded in the Certificate of
business registration; ensure fulfillment of business conditions as required
by laws.

Improving both the product quality and the plan of supplying goods
assigned by the State.
Complete the annual work plan.
Strictly observe the accounting regime, preserve capital and perform
obligations toward the State.
Implement and distribute labor to care for the material and cultural
life and improve the level of employees.
2.1.3. Vision and mission
"To become the company with the best quality products and
customer service in Vietnam," while promoting practical activities for the
community.
Criteria: Each family uses at least one bottle of Marvela cooking oil.
2.1.4. Business philosophy
"Taking quality as the primary target, Golden Hope Nha Be
Company is committed to providing customers with the best products for
home health."
2.1.5. Achievement Award
Continuously won the title of Vietnam High Quality Goods by
consumers voted from 1997 to 2007

Vietnam Gold Star Award 2005 organized by the Vietnam Young Business
Association
Famous brand 2006 by consumers through the programs of the
Chamber of Commerce and Industry of Vietnam.
Gold Cup has the technology to meet the food safety standards
awarded by Food Hygiene and Safety Department in 2006.

2.2. Organization chart of the company
2.2.1. Organization chart
2.2.2. Functions and tasks of departments
2.2.2.1. General Director
General Director of the company is obligated to run day-to-day
business operations of the company and be responsible to the Members'
Council in performing his rights and duties.
Implementing decisions of the Partners' Council and the production
and business plans have been approved for each period.
Asset management companies, accounting, settlement organization,
reported the results of business activities for Partners' Council.
General Manager responsible directly addressed the areas related to
the operation all the rooms: Finance Accounting department, Marketing &
Sales department, Administration & Human Resource department,
Engineering department, Refinery, Packing workshop, Supply Chain &
Logistics department and Quality Management department.
2.2.2.2. Representatives of the leadership
Ensure the necessary processes of the quality management system
are established, implemented and maintained.

Responsible for the operational results of the quality management
system and any need for improvement.
Ensure full promote all members of the company are aware of the
requirements of the customer.
Relations with external parties on matters relating to quality
management systems.
2.2.2.3. Director Marketing
Co-ordinate with the General Director implementing decisions of the
Partners' Council and the production and business plans have been
approved for each period.
Manager who is responsible in the field of Marketing.
On behalf of the General Director, the Company operates its entire
business as authorized by the General Director.
2.2.2.4. Director of Administration & Human Resource
To ensure all administrative activities in the company are carried out
in accordance with the order and legal procedures.
To contribute to the leadership in the organization of personnel such
as: building apparatus, organizational structure, recruitment plan, training,
professional training, upgrading, reward, discipline.
Study, propose policies and methods of employee evaluation to
encourage mentally and physically for the workers and employees to
improve productivity, service for the development of human resources
upon request of the company.
Ensure the payment of salaries, bonuses and other benefits of
workers and employees compliance with the Labor Code and the
provisions of the state, resolve conflicts arising between employers and
people employers.

2.2.2.5. Accounting manager
On behalf of Chief Accountant of the organization operating the
apparatus prescribed accounting law.
To implement the provisions of law on accounting, statistics, finance
and regulations related to the accounting field.
Deploy the implementation of financial reporting and analysis of the
financial situation, production and business activities, statistical reports,
periodic tax under the regulations.
Joining together rooms propose business plans for production of the
Company.
To propose to the Board of Directors the optimal solutions in the
scope of financial accounting to achieve high efficiency in business of the
Company and ensure data security.
2.2.2.6. Technical Director
The Organization implemented the work of rooms according to the
functions and tasks were defined, ensuring progress and quality.
Coordinate with the departments in the company to complete the
assigned work.
Good managerial duties in maintenance, project from engineer level
to worker department.
To be responsible to the General Director for the planning, statistics,
production reports, the status of machinery and equipment at the production
workshop, transport means of the company, the construction work .
Confidential information, data of the Department, Company.
2.2.2.7. National sales manager
To be responsible to the Board of Directors for all matters related to the
operation of the department such as:

The construction and management system of distribution on the
national scope, make sure every coverage at all points of sale all over the
country, ensure the distribution system to seriously implement the
company's policies and business strategies for success company.
Make sure the target output and sales all over the country and ensure
the recovery of the debt, if any.
Training and coaching team development strong customer.
Plan MPlan annually for the company and regularly direct, monitor
progress and report to the Board of Directors the results of implementation
of this plan.
Perform other tasks under the assignment of the Board of Directors.
Implement the requirements of ISO and HACCP systems.
2.2.2.8. Quality Assurance Manager
Issue regulations to ensure the effective operation of the quality
management system, environmental sanitation, food safety, occupational
safety and health of employees.
Ensure all materials are supplied including crude oils, processed oils,
additives, and packaging materials.
Ensuring the refined manufacturing process, the packaging process.
Applied research organization the progress of Science and
Technology to perfect the existing products in order to save material costs
while ensuring quality, meet the needs of the market.
2.2.2.9. Director of Supply Chain and Logistics
To plan the purchase of raw materials and materials, organize the
implementation of the monthly, quarterly and annual plans.
Ensure timely response to logistics services for production and
business of the company.

Monitor and closely monitor raw material oil prices of domestic and
international markets for timely policy.
Supervision and management of warehouses, loading and unloading
trucks, forklifts and other facilities at the HCM city.
2.2.2.10. Director of packing workshop
Organizing the implementation of the department's work in
accordance with the prescribed functions and tasks, ensuring the schedule
and quality.
Coordinate with the departments in the company to complete the
assigned work.
Good management in production at the factory.
Be responsible to the General Director for production planning,
product quality.
Security of information, data workshops, company.
2.2.2.11. Director of refinery
Manage and administer labor, assign work in the workshop.
Be responsible to the General Director for the management of
equipment, technical supplies, materials - raw materials for production.
Quality of finished products in the warehouse.
To be responsible to the General Director for the quality, quantity
and quantity of some materials needed for production (domestic /
imported). Security of information, data workshops, company.
Comply with labor regulations of the company, regulations on labor
protection equipment in production.
2.3. Material source
Golden Hope has a factory, the main office in District 7, HO CHI
MINH CITY, an Office and the oil in Hung Yen province along a transit in

the province of Can Tho, each basis on this offer more market 100,000 tons
of refined vegetable oil.
Golden Hope right from inception has invested in oil refining line
modern physics and is constantly being upgraded, improved until now this
production line has become a oil refining line system the most advanced
food Vietnam.
Companies are also applying data management system according to
the process PYTHIS. Thanks for that help minimize errors in the
production process, sales optimization, real working time, increase
productivity, reduce wear and cost effective resources.
Raw materials for vegetable oil production depend on supply and
prices on the world market. At present, domestic raw materials for
vegetable oil production only meet 30%, 70% of raw materials are
imported. Imported raw materials are palm oil, soybean oil originated from
Indonesia, Malaysia, Thailand, Brazil ..., domestic raw materials: sesame
oil, peanut oil, rice bran oil.

CHAPTER 3: A SURVEY OF BUSINESS ACTIVITIES OF THE
COMPANY
3.1. The company's products
Marvela is a leading cooking oil brand, manufactured by Golden
Hope Nha Be. Its range of cooking oil includes Palm Oil and Soy.
3.1.1. Marvela Soyabean Oil
Marvela Soyabean oil is produced from 100% refined soyabean oil, a
premium cooking oil, made with only high quality, pure soybean oil.
Naturally cholesterol free and rich in Omega 3-6-9, Marvela Soyabean oil
is the preferred choice for your heart health.
Marvela Soybean Oil is suitable for stir-frying, marinades and
general cooking.
 Ingredient: 100% Refined Soybean Oil.
 Nutritional ingredient: Rations 1 spoon (14g).
Content /
Ration
Content /
100g
Energy 126 kcal 900 kcal
Protein 0 g 0 g

Total fat 13,99 g 99,96 g
Carbohydrate 0 g 0 g
Acid a-linoleic (omega 3) 0,42 g 3 g
Acid linoleic (omega 6) 7,28 g 52 g
Acid oleic (omega 9) 3,22 g 23 g
Sodium 0 g 0 g
Cholesterol 0 g 0 g
 Uses: Stir-frying salad dressing, marinating raw food, making cake.
 Quality criteria:
- Iodine value (IV), l2 g / 100 g: 124 minimum.
- Levels of free fatty acids (FFA) 0.15% maximum.
- Do not use preservatives and colorings
 Storage:
- Storage in dry and cool places.
- Avoid direct exposure sunlight.
 Packing: Bottled with a capacity of 250 ml, 1 liter, 2 liters, 5 liters
3.1.2. Marvela A&D3 Oil

Marvela A&D3 is a blend of Soybean Oil and Palm Olein, infused with
Vitamin A and D3 which are vital for good vision and the maintenance of
healthy bones and teeth. Naturally cholesterol free and suitable for all types
of cooking, Marvela A&D3 also brings out the best in cuisines.
Nutrient components Omega 3-6-9 from soybean oil help reducing
blood Cholesterol and preventing heart diseases.
Modern manufacturing technologies.
 Ingredients: Soybean oil, Olein oil, Vitamin A, Vitamin D3.
 Uses: Deep frying, stir-frying, cooking meat and veggie dishes, salad
dressing, marinating raw food, making desserts.
- Iodine value (IV), pp Wijs: 60 minimum
- Do not use preservatives and colorings.
 Storage:
Content /
Ration
Content / 100 g
Protein 0 g 0 g
Acid a-linolenic (omega 3) 0,056 g 0,4 g
Vitamin A 0,5 mg 3,57 mg
Vitamin D3 2.5 mg 17,86 mg
Sodium 0 g 0 g
Cholesterol 0 g 0 g

3.1.3. Marvela Gold.E Oil
Marvela Gold.E is a perfect blend of Sunflower Oil, Soybean Oil,
Palm Olein and fortified with Tocotrienol, the most potent type of Vitamin
E. There are 2 vitamin E isomers, Tocophenol and Tocotrienol, especially
contains vitamin E Tocotrienol component helps enhancing activities,
preventing aging and formation of free radicals in human body. This
healthy oil is naturally cholesterol free and high in Omega 3-6-9, help to
reduce blood cholesterol and prevent heart diseases.
It is suitable to be used for frying, cooking and as marinades.
Marvela Gold.E is the ultimate healthy cooking oil for a more nutritious
lifestyle.
Modern manufacturing technologies.
 Ingredients: Soybean Oil, Sunflower Oil, Olein Oil, Vitamin E

 Uses: Deep-frying, stir-frying, cooking meat & veggie dishes, salad
 Quality criteria
 Storage:
Content /
Ration
Content /
100 g
Protein 0 g 0 g
Acid a-linolenic (omega 3) 0,056 g 0,4 g
Vitamin E (Tocopherol) 2,38 mg 17 mg
Vitamin D3 (Tocotrienol) 0,14 mg 1 mg
Sodium 0 g 0 g
Cholesterol 0 g 0 g

3.1.4. Olein Oil
Olein Oil is the product of Golden Hope Nha Be Edible Oils
Company 100% refined palm oil and refined unique formula is the secret of
Super olein (SO) in the creation of the fries, fried crispy and tasty. Olein oil
contains no cholesterol, no preservatives and use colorings. Especially
suitable for sewing fried, fried products. Olein oil will not only bring
delicious taste but also bring crispy golden crust, attractive dish.
 Ingredients: Refined from 100% pure palm oil.
 Uses: Deep-frying, stir-frying, cooking meat and veggie dishes, salad
 Quality criteria
Content / Ration Content / 100g
Energy 125,86 kcal 899 kcal
Protein 0 g 0 g
Sodium 0 g 0 g
Cholesterol 0 g 0 g

 Storage:
 Packing: Bottled with a capacity of 250 ml, 1 liter, 2 liters, 5 liters.
3.1.5. Mr. Apples Cooking Oil
Mr. Apples cooking oil is a combination of palm oil (olein) and
soybean oil, and adding vitamin A & E high levels. This type of cooking
oil nutritional composition meets the processing needs food daily as well as
the basic requirements of the body in terms of health.
 Ingredients : Refined palm oil (olein) and pure soybean oil.
Content / Ration Content / 100g
Protein 0 g 0 g
Total fat 14 g 100 g
Sodium 0 g 0 g
Cholesterol 0 g 0 g

 Use: Frying, cooking vegetarian dishes, salad dressings, spice,
confectionary…
- Iodine value (IV), pp Wijs: 56 minimum.
- Do not use preservatives and coloring.
 Storage:
 Packing: Bottled with a capacity of 250 ml, 1 liter, 2 liters, 5 liters.
3.1.6. Phoenix BOS
Phoenix BOS is produced entirely from raw vegetable oil refining, is
used to replace butter (derived from animals). BOS Phoenix smooth, soft,
shiny, thick, yellow color and distinct aroma of butter.
 Ingredients: Produced from refined vegetable oil.
 Uses: Used to make cake, roast coffee-beans.
- Iodine value: 44-45
- Levels of free fatty acids (FFA) 0,27% maximum.
- No cholesterol.

 Storage:
 Packing: Packed in plastic containers: 16 kg, 17 kg, 18 kg and
carton.
3.2. Market segment
The market segment that the Golden Hope Nha Be Edible oil company
targets is 4 segments:
 Healthy:
This is the highest segment in the cooking oil market today. The
edible oil products in this segment are aimed at the health of consumers, so
these products are often more expensive than other segments.
Products are made with 100% ingredients such as soybean oil, peanut oil,
sesame seeds, sunflower seeds, raspberries, ... For example, Marvela 100%
refined soybean oil belongs to this segment.
It is generally recommended that edible oils produced from nuts
should not be used for frying because nutrients may be lost or will be
degraded to the detriment of the consumer. The use of these oils is used to
mix salad, do sauce, fried, cook vegetarian dishes to protect the health of
consumers.
There are competitors like Meizan, Tuong An, etc. The target
audience is the customers who are interested in family health, good
knowledge of cooking oil and have high income.
 Premium:
This is a high-end segment, and edible oil products in this segment
are less expensive than Healthy.
Composition is the highest proportion is Olein. Olein accounts for
70% or more of the remaining 30% depending on the company that other

premium ingredients are added to. This also determines the price of the
product. For example, Marvela Gold.E oil is eaten by Golden Hope Nha Be
oil company in addition to high-quality vitamin E, the extra oil helps to
increase the value of the product and increase the nutrition to the
consumers.
 Mainstream:
Edible oil products of this segment are very popular in the market
today mainly because of the lower cost Healthy and Premium are suitable
for the general audience.
The main ingredient is Olein oil, which accounts for more than 90%,
while the remaining 10% depends on the manufacturer, such as soybean
oil, peanut oil, or vitamins ... in small quantities.
For example, Marvela A & D3 edible oil ingredients are added to
vitamin A and vitamin D3 to give the product more nutritional value.
 Low price:
This is the lowest cost segment of the market for edible oil today,
mainly competing for market prices. The products are manufactured with
100% Olein. Depending on the distribution area, the consumption areas
that companies will add to some other components but only in negligible
amounts.
For example, Olein Oil and Edible Oils of Golden Hope Nha Be
Edible Oils are all in the market with the main ingredient Olein. However,
in order to accommodate the distribution of the product to colder climates,
the company added a small amount of soybean oil to prevent oil from
freeze or oil when it was cold.
3.3. Pricing policy.
On the domestic cooking oil market, Simply, Neptune, Tuong An,
Meizan are the three leading brands and the rivals of Marvela because of

their good quality and reasonable price so that customer accepted and this
is also a big barrier of Marvela. In addition, Marvela has to share the
market with many other vegetable oil brands such as Happi Koki, Tan Binh
etc. The products of those companies are gradually gaining ground in the
market of cooking oil and Vietnam and their target customers are mostly
low-income people.
The above brands are just Marvela's main competitors in the
domestic market. As Marvela entered the international market, Marvela
have to face a number of well-known oil companies such as Sailing Boat
(Singapore), Cololi (Netherlands), Otogi (Korea), Tsuno (Japan), Gold
Sunflower (Russia), Grisol (Spain), Smart Kid (Chile) etc.
The products of GHNB are very competitive in the market, the
company is always oriented to consumers as a criterion to build sales. Sales
and promotion policies of the company are community and direct to the
user. Therefore, when comparing prices with domestic competitors as well
as imported brands, there are advantages.
Currently, Marvela's price policy is divided into four segments:
Healthy, Premium, Mainstream, Low Price. However, the prices of
competitor's products are also divided according to these segments, but the
prices vary depending on the brand. Below are some of the brands that
have Marvela-related products based on price and market segmentation:
 Healthy: Soybean Meizan < Soybean Marvela < Soybean Simply
 Premium: Marvela Gold.E < Nepture
 Mainstream: Meizan Cooking < Marvela A&D3 ≤ Tuong An
 Low Price: Happi Koki < Ong Tao, S.O < Cai Lan

Price list of some products by market segment
Segment Brand Price (VND) Picture
1 liter 2 liter 3 liter
Healthy Soybean
Simply
47.000 
49.000
92.000 
98.400
210.500
238.200
Soybean
Marvela
36.900 
49.800
86.800 
89.900
206.000
219.000
Soybean
Meizan
38.200 
44.800
76.500 
84.700
205.700
211.000
Premium Neptune
Gold
42.200 
48.000
80.000 
101.000
201.900
240.000
Marvela
Gold.E
41.200 
49.800
72.500 
84.000
189.000
191.400

Mainstream Tuong An 43.000 
45.000
87.000 
89.900
195.000
207.000
Marvela
A&D3
42.800 
44.000
67.100 
85.500
190.200
196.500
Meizan
Cooking
37.000 
42.200
66.400 
76.500
163.000
182.000
Low Price Cai Lan 33.200 
36.000
66.000 
72.000
164.800
189.400
Ong Tao 32.000 
35.800
68.000 
71.500
164.000
189.000
Happi
Koki
25.000 
33.000
53.500 
67.000
127.300
164.900

Below is a survey price ( At Giant City, Crescent Mall) of some
imported products on the market:
Brand Price (VND) Picture
250 ml 400 mi
linh
1 liter 2 liter 5
liter
Coroli
(Netherlands)
91.000 180.000
Sailing
Boat Oil
(Singapore)
29.900
Ottogi Oil
(Korea)
72.000
(0,9
liter)
Tsuno Oil
(Japan)
139.000
(0,5
liter)
Golden
SunfloweOil
36.000
(0,5
liter)

3.4. Distribution system
Golden Hope Nha Be company is a major manufacturer. The company is
the main supplier for the market of the products and services, very rich and
diverse. The company manages the whole distribution system to organize
the production. Therefore, intermediaries are needed. At present, the
distribution system of Golden Hope Nha Be is operating in two main
distribution channels as described below:
 Channel 1: General Trade channel (GT)
Golden Hope company  Distributor  Retailer  Customer (End-
user)
According to channel 1, Distributor will be both the main distributor
and customer of the company. Company distribution system is divided into
7 areas as follows:
- Area 1: include the provinces of Ninh Binh northwards.
- Area 2A: From Thanh Hoa to Binh Dinh including Gia Lai.
- Area 2B: From Phu Yen to Binh Thuan including Cao Nguyen.
- Area 3A: Ho Chi Minh City
- Area 3B: Dong Nai, Binh Duong, Binh Phuoc, Tay Ninh, Ba Ria –
Vung Tau.
- Area 4A: Long An, Ben Tre,Tien Giang, Dong Thap, Vinh Long,
Tra Vinh.

- Area 4B: Can Tho, Hau Giang, Soc Trang, An Giang, Kien Giang,
Bac Lieu, Ca Mau.
 For Distributor customers their needs are completely different from
those of consumers. They are mediated indirect sales for the company, they
bring the company's products to the consumer and depending on the scale
they can buy in large quantities, ranging from 1000-4000 barrels. For this
customer, they are very attention to time of purchase, so the company has
built a strong delivery network, can meet orders quickly.
 The goods are distributed from the distributor to the second
intermediates, which are agents and retailers. This is retail intermediaries
direct to individuals or households. They have the function of detecting
customer needs, consumer demand and transmitting information back to
distributors and manufacturers. Selling, advertising and displaying
products, dividing and arranging goods into quantities that are appropriate
to the buyer, stockpiling goods available to the consumer, and especially
providing customer services. Currently, MARVELA products are available
throughout the country through the system of selling more than 150 agents
throughout the country. MARVELA products are sold in the market stalls
from the town to the district markets, remote communes.
 Customer (End-user): They do not usually buy products in large
quantities. Each time, they only buy one or two bottles of different volumes
depending on the level of use and demand. Consumers of this type often do
not like to travel too far to buy products, so the company has chosen the
solution of mass distribution channels and build agent system that stretches
to every neighborhood consumers live in order to satisfy their purchases
quickly. Consumers of this distribution channel are usually housewives.
For convenience of family meals or when working on housewives often go
to the market, agents near the house to buy as quickly as possible.

 Channel 2: Modern trade channel (MT)
Golden Hope company  Super Market  Customer (End-user)
Similar to the first channel, Super market is both the main
distribution channel and the customer of the company. Features of the
modern distribution channel show through spacious display space,
comfortable, modern, with sales support services, smart sales management
system.
 For customers are supermarkets: They are also independent
businesses that undertake all the distribution work at the stage of trading.
Supermarkets do not own the goods but directly participate in negotiating
and buying on behalf of their customers. Supermarkets usually receive
income from the company in the form of commissions on sales or special
treatment policies.
Currently, the products of Golden Hope Edible Oils company have
been widely introduced to consumers in the best supermarket chains in
Vietnam such as Metro, Saigon COOP, Big C, B's Mart, Crescent Mall,
Satrafoods….
 Consumers (End-user) in this distribution channel are usually
families. They often go to supermarkets for the weekend. They can both
have fun and shopping for their family's necessities including cooking oil.
Not only the families that some other consumers like students, singles ...
they can also go to the supermarket to have fun and shopping. Currently,
consumers have been a certain understanding of edible oil products. That is
reason why Marvela cooking oil responds consumers' buying habits such as
cooking oil with many nutrients, diversified designs and competitive prices
... suitable for many customers when shopping.

3.5. Marketing activities of the company
3.5.1. Branding activities
Brand is one of the important factors contributing to maintaining,
expanding and developing domestic and foreign markets for enterprises,
enhancing the competitiveness in the market. Activities branding makes
goods selling fast and more than , helping companies to build credibility
and growth in the marketplace, maintain traditional customers, and attract
more new customers, potential customers.
Since the establishment of Golden Hope Nha Be company always
focus on branding activities to introduce products closer to consumers. To
have the brand Marvela has been trusted customers as at present, the
company has constantly changed the type of marketing to become more
rich and diverse. In order to promote new products, the company has
organized for PG marketing agents, markets, fairs, supermarkets, combined
with leaflets, games and promotions to make consumers remember the
brand. Also in recent years through mass media such as television,
newspapers, internet, events .... help Golden Hope company put the image
of the company closer to the public. Here are some Marvela brand
promotional activities of the company in recent years:
 Activation 1: Launching “Marvela Soyabean oil” (executed
from Oct 2014 to Nov 2014).

Picture 3.1. Some images of branding activities in 2014
 Activation 2: Launching “Marvela Gold.E and Marvela
A&D3” in 2015.
Picture 3.2. Some images of branding activities in 2014

 In 2016, Marketing organization promoting of Marvela A &
D3 oil and Marvela Gold E oil at supermarkets such as Coop Nguyen Dinh
Chieu, Coop Hanoi, Coop Dinh Tien Hoang, Coop Ly Thuong Kiet, Big C
Hoang Van Thu, Big C Go Vap…
Picture 3.3. Some pictures at supermarkets in 2016
 June 2016 on the facebook page of the company held a photo
contest with the theme fun summer together Marvela.

 The family drawing contest is organized by the company from
July 18 to August 14, 2016
 E













 Event: “Marvela Adventure Summer day”, from 16th
to 17th
July 2015 at Crescent Mall (Shopping and entertainment center). Attracted
more than 7,500 visitors.
Pictures at the " Marvela Adventure Summer day " event of Marvela
 In recent years, the company has always focused on branding
activities to help Marvela brand is always one of the brands trusted by
customers. The company has expanded and organized many minigames on
social networking sites such as facebook, fanpage, ... to promote the
product while controlling the number of customers in need. Through this,
the company offers a variety of interesting activities to attract more new
customers to expand the Marvela brand in the market.

3.5.2. Trading activities
In order to promote the marketing of products, encourage consumers
to buy and buy more edible oil products, Golden Hope Nha Be Oil
Company has organized many promotional activities with many large
scales to bring the product come closer to customers. Here are some
promotions are held from 2015 to 2017:
Time Promotion
Program
Place to
organize
Promotional
contents
Prize
7/2015 Promotion of
Marvela
Gold.E Oil
products
Wholesalers
and retailers
of GT channel
nationwide
Buy a carton
of Marvela
Gold.E Oil
Aji Ngon
seasoning
powder
200grams
10, 11,
12/2015
GT channel
promotion
Agents,
distributors
nationwide
supermarkets
Buy a carton
of Marvela
oils
Aji Ngon
seasoning
powder
200grams
1, 2/2016 Promotion of
Marvela
Gold.E Oil
and Soybean
Marvela Oil
products
Wholesalers
and retailers
of GT channel
nationwide
Buy a carton
of Marvela
Gold.E Oil or
Marvela
Soybean Oil
Aji Ngon
seasoning
200g
7/2016 Scratch to win
100%
Retail points
throughout
the country
Buy 20 carton
of Marvela
oils
Voucher of
Coop Mart
supermarket
are worth:
500 000

VND, 200
000 VND,
100 000
VND.
1 bottle of
Marvela A
& D3 Oil
type 1 liter,
400 ml.
11,
12/2016
GT channel
promotion
Wholesalers
and retailers
of GT channel
nationwide
Agent when
buying 120
cartons of
Marvela oils
A barrel of
Coca Cola
From
12/2016 to
1/2017
Promotion in
3A area of the
GT channel
for New
Year’s Fair in
2017
Area 3A
agent
Buy 2 cartons
of Marvela
oils
Voucher of
Coop Mart
supermarket
are worth
200 000
VND
3, 5/2017 Aeon
promotion
Aeon Mall
supermarket
system
Buy 1 carton
of Marvela
oils
Marvela A
& D3 oil 2
liter,
Marvela
Soybean oil
2 liter,
Marvela
Gold.E oil 2

liter
5,6/2017 Promotion of
Marvela A &
D3 1 liter in
the GT
channel
Agents,
distributors in
areas 1, 2A,
2B
Buy 1 bottle
of Marvela
A&D3 Oil
1 bottle of
Marvela A
& D3 oil
bottle 250
ml
7/2017 Accumulate at
retail points
Wholesalers
and retailers
of GT channel
nationwide
Buy 1 carton
of Marvela oil
to earn 1
cumulative
bonus points
commensurate
with 1 point
Marvela
Soybean oil
1 liter (5
points) and 2
liters (10
points),
helmet (15
points),
jacket (25
points),
backpack
(35 points),
travel
suitcases (50
points).
8, 9,
10/2017
Distributor
accumulation
The official
dealer of
GHNB
Buy 20
cartons of
Marvela oil or
over
Motobike,
fridge,
washing
machine,
microwave,
carton of

Marvela
A&D3
From
01/10/2017
to
29/12/2017
Scratch
immediately-
win big prize
Nationwide Buy one
bottle of
Marvela A &
D3 1 liter or 2
liter (with
promotional
stamp) will
receive 1
scratch card to
determine the
prize.
Honda Wave
RSX,
Electrolux
fridge,
Electrolux
washing
machine,
Electrolux
microwave,
1 carton of
soybean
Marvela oil
11/2017 Distributor
accumulation
The official
dealer of
GHNB
Buy 20
cartons of
Marvela oil or
over
Iphone X,
Iphone 8
plus, Iphone
8, Ipad 4G,
SJC Gold, 1
carton
Soybean
Marvela oil
5 liters

3.6. The business activities of the company from 2015 to 2017
3.6.1. The business results of the company from 2015 to 2017
 Output
Thanks to its modern refining and refining system, Golden Hope Nha
Be has been supplying more than 100,000 tons of refined vegetable oil
annually, including Bottled oil, oil, industrial oil etc. quality, meeting the
standards of nutrition, hygiene and food safety in accordance with
Vietnamese and international regulations.
Due to the low market demand and the fierce competition of
imported oil products due to the lower tax rate, the consumption output of
the company has a difference over the years. Below is a table showing the
consumption output of Golden Hope Nha Be Company over the years
(ton/year):
Table 3.6. Consumption of the Company over the years (Ton/Year)
According to the table above, most of the company's edible oils have
declined slightly over the years, with Marvela A & D3 rising slightly, from
2015 to 2017: Marvela A & D3 oil rose 10.1%, Marvela oil down 74%,
Marvela Gold E Oil down 50.1%, Ong Tao Oil down 77.6%, S.O down
75.6%. The company's total cooking oil consumption in 2016 reached
24,738 tons/year, down 18.6% from 2015. In 2017, the total output of
Brand 2015 2016 2017
Marvela A&D3 14,028 15,013 15,518
Soyabean 423 229 110
Gold E 5,139 4,739 2,566
Ong Tao 3,378 1,054 756
S.O 7,420 3,685 1,810
Total 30,388 24,738 20,760

edible oil continues to decrease to 16.1% compared to 2016. Pepper
production the decline was due to the recent upsurge in the oil market,
which affected production and cost of companies, including Golden Hope
Nha Be.
 Revenue
Revenue from sales is an important source of finance for the
company to cover the cost of production and business activities that
contribute to the company's business. Below is a chart of revenue situation
over the past 3 years, from 2015 to 2017 (VND):
Brand 2015 2016 2017
Marvela
A&D3
493,287,229,387 505,865,717,466 452,518,619,664
Soyabean 15,948,452,860 8,616,950,571 3,789,883,163
Marvela
Gold E
111,801,734,878 157,727,791,300 71,738,802,596
Ong Tao 117,464,018,537 33,897,665,024 21,402,320,997
S.O 251,530,521,500 123,830,126,276 50,336,481,599
Total 990,031,957,162 829,938,250,637 599,786,108,019
Table 3.6. Statistics of the company's revenue over the years (VND)
According to statistics, it can be seen that the total sales of Golden
Hope Nha Be Company decreased over the years, especially in 2017. In
2015, oil products with high turnover, continue to 2016, 2017 Marvela
Gold E will increase by 41% in 2016; this is the only increase in revenue
over the past three years. The remaining edible oil products had a fast

decrease in sales volume corresponding to the above consumption. Total
revenue in 2015 is over 990 billion, but by 2016, revenue decreased to
more than 829 billion. Revenues declined sharply to just over VND 599
billion by 2017. Revenue decreased due to the low consumption of edible
oil compared to other brands in the market such as Tuong An, Cai Lan,
Simply etc. In addition, because foreign companies also take advantage of
each opportunity to penetrate, competitive prices and low import tariffs
make foreign cooking oil flood the market.
3.6.2. Performance evaluation
Golden Hope Nha Be Cooking Oil Company is one of the four
largest companies in the vegetable oil field. The company has many
famous brands in the market such as Marvela, Mr. Apples, S.O etc. From
the early years, established sales of the company are very stable. Because
the company has constantly improved its technology, and has many
marketing activities to promote the brand in the long-term. The company
has also developed new products from the Marvela brand such as Marvela
Marvela Oil, Marvela A & D3 Oil, Marvela Gole E Oil. Marvela A & D3
Oil is the most popular consumer product for price and High competitive
quality in the market.
However, in recent years the output and turnover of the company has
been decreasing. There are many reasons for this problem in terms of
consumption, price, quality etc. The key issue in the market today is
competitiveness. In recent years, many companies have entered the market
of cooking oil such as KIDO. Not only domestic companies but also
imported vegetable oil, seriously threatening domestic cooking oil. Too
many types of edible oil products, with very few features and designs,
make the company spend too much marketing and sales to gain market
share.

CHAPTER 4: CONCLUTION AND RECOMMENDATIONS

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