dsf

1. 1
Title Page
Declaration
Letter of Recommendation
Letter of Approval
Certificate of Internship
Acknowledgement
Table of contents
List of Abbreviations
List of Tables and Figures
Contents
Chapter One ...............................................................................................................................3
INTRODUCTION ..............................................................................................................3
1.1 Background of the Study...............................................................................................3
1.2 Objective of the Study....................................................................................................4
1.3 Methodology ...................................................................................................................4
1.3.1 Sources of Data .........................................................................................................4
1.3.1 Organization Selection..............................................................................................5
1.3.2 Placement..................................................................................................................5
1.3.3 Duration ....................................................................................................................5
1.3.4 Activities ...................................................................................................................5
1.3.5 Limitation of the study..............................................................................................6
Chapter Two...............................................................................................................................7
INTRODUCTION OF THE INDUSTRY..........................................................................7
2.1 Concept of Industry .......................................................................................................7
2.1.1 Organization Meaning...............................................................................................7
2.1.2 Business Meaning .....................................................................................................7
2.1.3 Manufacturing Organization.....................................................................................7
2.1.4 History of the Manufacturing Organization..............................................................8
2.1.5 Painting Industries in Nepal......................................................................................8
Chapter Three...........................................................................................................................10
INTRODUCTION OF THE ORGANIZATION ............................................................10
3.1 Introduction of Ashirbad Paints Pvt. Ltd..................................................................10
3.1.1 Vision......................................................................................................................11
3.1.2 Mission....................................................................................................................11

2. 2
3.1.3 Objective .................................................................................................................11
3.1.4 Major Market and Customer...................................................................................12
3.2 Product and Services ...................................................................................................13
3.3 Organization Design and Structure............................................................................14
3.3.1 Organization Design/Structure................................................................................14
3.3.2 Management Team..................................................................................................14
3.4 Financial Statements....................................................................................................15
3.5 Organization Performance..........................................................................................16
Chapter Four ............................................................................................................................18
ANALYSIS OF THE ACTIVITIES.................................................................................18
4.1 Marketing Department................................................................................................18
4.2 Problems Identified......................................................................................................19
4.3 Problems Solved ...........................................................................................................19
4.4 SWOT Analysis APPL.................................................................................................19
Chapter Five.............................................................................................................................22
CONCLUSION (LESSONS LEARNT) ...........................................................................22
5.1 Conclusion.....................................................................................................................22
5.2 Lesson Learnt ...............................................................................................................23
5.3 Recommendation..........................................................................................................23
BIBLIOGRAPHY....................................................................................................................25
List of Tables
Table 1.1 Organization Selection 6
Table 3.1 Major Cities of Sales for APPL 14
Table 3.2 List of Management Team 15
Table 3.3 Financial Statement 16

3. 3
Chapter One
INTRODUCTION
1.1 Background of the Study
A college education will help a graduate into a profession by conferring a degree, which
demonstrates an academic proficiency in various theoretical and practical examples of ways
that a job might be performed. The education we get in college will provides us the theoretical
knowledge that helps us to grow in our professional life.
An internship is a period of work experience within an organization or company, usually
undertaken by university students or recent graduates who is looking to gain relevant skills and
experience in a field. Internships can be full time or part time, paid or unpaid, and can last from
week to a year, depending on the department and company in question.
In today’s competitive market only having good degree is no longer enough. Thus, more and
more students look for additional experience to give them the edge when applying for graduate
positions. Internship will help gain invaluable professional experience as well as will help the
intern of grow their self-confidence and self-esteem.
Thus, understanding the needs and benefits of internship, Tribhuvan University has
incorporated internship program for the partial fulfilment of Bachelors in Business
Administration(BBA). The main aim of this internship is to provide a student with a real life
on the job exposure and an opportunity to apply the theoretical concepts in real life situations.
Consequently, in accordance with the curriculum of TU’s BBA program, an internship
program, of 12 weeks at Ashibad Paints Pvt. Ltd, Nepalgunj was undertaken by the intern.

4. 4
1.2 Objective of the Study
As a partial fulfilment of the requirements of the Bachelors in Business Administration program
of TU, a twelve-week internship was done at Ashirbad Paints Pvt. Ltd., Nepalgunj in Marketing
Department.
The major objective of this internship is to understand the real working environment of
organization, and to implement academic knowledge in practical field. The other subsequent
objectives are listed as follows:
• To understand the operation flow of Marketing Department at Ashirbad Paints Pvt. Ltd.
• To experience a working relationship with professionals.
1.3 Methodology
The following section indicates the methodology used to prepare the internship report are
explained as follows:
1.3.1 Sources of Data
There are two types of method for collecting the data:
i. Primary sources
ii. Secondary sources
The primary sources consist of:
i. Observation of working environment of the industries
ii. Visited industries and practiced as the intern to associate with different aspects of
the industries.
iii. Met with the organizations people for relevant information.
iv. Informal discussion and interaction with the staff of the industries
The secondary sources consist of:
i. Annual report of industries.
ii. Information from the official website
iii. Notices and Working guideline of Ashirbad Paints.

5. 5
1.3.1 Organization Selection
For completing the internship program, industry sector was selected as to match the intern’s
future prospect in the respective sector. The organization was selected seeing the prospect of
learning environment. The following table showcases the detail of the organization where the
internship was done.
Table 1.1 Organization Selection
Sector Industry & Manufacturing
Name of the Organization Ashirbad Paints Pvt. Ltd.
Address Nepalgunj, Nepal
Head Office Nepalgunj, Nepal
1.3.2 Placement
For the internship, the intern was placed in Ashirbad Paints Pvt. Ltd, Head Office. During the
period of three months of internship, the intern was placed in Marketing Department.
1.3.3 Duration
The internship program for the intern started from 2nd
May 2017 till 31th
July 2017 that is in
total twelve-weeks. The working hours started from 9:00 am to 5:00 pm on Sunday to Friday.
1.3.4 Activities
During the period of the internship, the intern was assigned various tasks. The different
activities performed are as follows:
• Dealing with the professional personal.
• Communicate with the people.
• Receiving queries and grievances of costumers.
• Building up my public speaking and well as developing my confidence level.
• Managing the store of an organization.
• Get knowledge about operation system of the industries.
• Culture and norms of the organization.

6. 6
• Dealing with the costumers.
• Making phone call to the suppliers and clear the payment.
• Use the demand order, receipt form, purchase order and travel order form.
• Evaluating fixed assets of the organization.
1.3.5 Limitation of the study
There are some limitations of the study which are mentioned as below:
• The report is completely based on the experienced gained in two months of internship.
• Some data are taken from previous year’s record which is not the latest information.
• The internship period was for limited time.
• The degree of truth is fully depended upon the information provided by the concerned
persons and organization.
• It does not give the detail view of the overall functioning of the business.

7. 7
Chapter Two
INTRODUCTION OF THE INDUSTRY
2.1 Concept of Industry
A business organization is an individual or group of people that collaborate to achieve certain
industries goals. Some business organizations are formed to earn income for owners. Other
business organizations, called non-profits, are formed for public purposes. Some processes the
raw materials to give final output when others do not use raw materials who are service
organizations and non-profit organizations
2.1.1 Organization Meaning
The best way drives the meaning of the term "business organization" is to focus on each word
separately. Clubs and sports teams are examples of non-profit business organization.
Organization has a specific structure and hierarchy. People and systems create a culture within
the organization and guide it operation. In one word, it may be defined as a team who work for
their mutual benefits
2.1.2 Business Meaning
All business has commercial objectives for profit business sell products and services to
generate revenue and earning success depend on the ability to gain more in revenue then are
spent on fixed variable expenses. Non-profit business most brings in enough revenue to pay
employees and cover the cost to administer or support programs.
2.1.3 Manufacturing Organization
The process of converting raw materials components or parts in to finished goods that meet a
customer's expectation or specification is called manufacturing organization. Manufacturing
organization commonly employees a machine set up with division of labour enlarges scale
production. The term may refer to a range of human activity, from handicraft to high tech but
is most commonly applied to industrial production, in which raw material are transformed in

8. 8
to finished goods on a large scale. Such finished goods are used for manufacturing other, more
complex products, such as aircraft, house hold appliances or auto mobiles who then sell them
to end users the consumers.
In a free market economy, manufacturing is usually directed toward the mass production of
product for sell to consumers at profit. In collectivist economy, manufacturing is more
frequently directed by the state to supply a certainly planned economy. In mixed market
economy manufacturing occurs under some degree of government regulation. Modern
manufacturing includes all intermediate process required for the production and integration of
a products component.
2.1.4 History of the Manufacturing Organization
• In its earliest form, manufacturing was usually carried out by a single skilled artisan
with assistant. Training was by apprenticeship. In much of the pre-industry world the
guild system protected the privileges and trade secrets of urban artisans.
• Before the industrial revolution, must manufacturing occurred in rural areas, where
household based manufacturing served as a supplement subsistence strategy to
agriculture.
• Toll manufacturing is an arrangement whereby a first firm with specialization
equipment process raw material or semi-finished goods for a second firm.
2.1.5 Painting Industries in Nepal
The first painting manufacturing company in Nepal was Pashupati Paints in who started to
produce and sell commercially its products in Nepal. Then after, Nepalese painting industries
has not watched to backward they are growing day by day and year by year. Because they have
able to change people’ perception towards it in urban and as well as to rural area. Traditional
Kamero and Rato maato has been replaced by painting habit. But still many rural markets have
yet to be covered. It means they have still more opportunity for market expansion. Nowadays
there are lots of painting mfg. industries in Nepal which has given birth to competition of new
era in Nepalese painting market. And customers have many alternatives to choose and make
comparisons among available products considering buying decision.

9. 9
There are many-many painting mfg. industries in Nepal, some’s name has been mentioned
below:
Name of the company
1) Pashupati Paints Pvt. Ltd.
2) Berger Paints Pvt. Ltd.
3) Asaian Paints Nepal Pvt. Ltd.
4) Shalimar Paints Pvt. Ltd.
5) Ashirbad Paints Pvt. Ltd.
6) Appeelo Paints Pvt. Ltd.
7) Janson and Nikolsan Pvt. Ltd.
8) Rupa Paints
9) Baba Paints Pvt. Ltd.
10) Indreni Paints Pvt. Ltd.
11) Atlas Paints Plus Industries Pvt. Ltd.

10. 10
Chapter Three
INTRODUCTION OF THE ORGANIZATION
3.1 Introduction of Ashirbad Paints Pvt. Ltd.
‘ashirbad paints...... all about color’ Ashirbad Paints is a new paints company that is located at
Nepalgunj industrial estate-13, Nepalgunj, Banke. It was incorporated on 24th Shrawan 2069
B.S. It is the first paint company which has been established in Nepalgunj. It has been
successful to manage itself to complete and compete in the market that is already full of
competitors. It has been successful to expand its marketing and distribution network at mid-
western and far-western development regions and somehow to western region too. It gets its
raw materials like: Kerosene oil, different kind chemicals etc. from vendor that are located at
different locations Through, it is a newly established paints company it has been successful to
realize satisfied margin of profit.
It manufactures a wide range of Decorative and Industrial Paints such as Exterior and Interior
Emulsion Paints, Enamel Paints, Acrylic Distempers, Texture Paints (Exterior and Interior),
Epoxy Paints, Road Marking Paints, Varnish, and so on. It manufactures all products of high
quality through its strong R&D (Research and Development) team and keeps abreast with latest
paint technology and innovation around the globe.
It launched Retail Tinting System along with its own database system in the year 2072 under
the name COLOR BAZAAR. In this system, it has more than 1,124 colors which can be chosen
from our Color Bazaar AMBIANCE Plus Fan deck available with our dealers. It has strong
channel of Color Bazaar tinting machines all over Nepal.
Ashirbad Paints Pvt. Ltd. has 15 staffs in Marketing, which works in different part of country
for advertisement and selling with more than outlets and wholesalers (List of Outlets are
attached on Appendices).
The core vision, mission and objective of the organization are:

11. 11
3.1.1 Vision
Vision is a statement which clearly and concisely communicates the businesses overall goals,
and can serve as a tool for strategic decision making across the organization. The vision of
APPL is to position itself as a leading and well-established Paint Manufacturing Company in
its kind and establish it with a slogan that states, ‘all about colour…..’.
3.1.2 Mission
Any organization when it mentions the mission it refers to the company’s business., its
objectives and its approach to reach those objectives. Mission statement of APPL are as
follows:
• To support our customer by providing superior product and services of exceptional
value which help them gain competitive advantage in their markets.
• To provide a pleasant nurturing and growth oriented environments which encourage
our employees to be highly productive and to grow personally and professionally?
• To develop diversified market which provide stability and adequate financial return
which allows us to achieve our vision and to provide opportunity for Jowett employees
that follows.
3.1.3 Objective
• Offering our client excellent service, innovative product and value-added
manufacturing while developing with them a mutually beneficially association.
• Creating value for our shareholders.
• Demonstrating vision, professionalism transparency and integrity in the conduct of
our business and service.
• Encourage, motivating and developing our human resources our most valuable assets
and the cornerstone of the industry.
• Working towards the successful implementation of government objectives applicable
to us.

12. 12
3.1.4 Major Market and Customer
Ashirbad Paints manufactures variety of paints. It includes both cement paint & water based
paints. It manufactures like: wall painting inside & outside, furniture etc.
Ashirbad Paints provide variety of colour to choose form. We can choose any type of colour
or paint according to our taste & preferences.
The marketing aspects of any types of business cover the 7 P's of marketing. Which are as
follows:
1. Product
2. Price
3. Place
4. Promotion
5. People
6. Process
7. Physical Evidence
Product
It produces different varieties and colour of paints to the customer.
Price
It provides quality products at reasonable price. So, it can compete with other competitors at
the market.
Place
Their products are sold through retail outlets which are either owned by the company or agent
representing the company.
Promotion
Since it small medium enterprise (SME), it promotes direct marketing face to face marketing
etc.

13. 13
Ashirbad Paints has grabbed western markets of Nepal and aims to expand it all over the Nepal.
Its major captured markets are as follows:
• Nepalgunj • Kohalpur • Ghorahi
• Tulasipur • Lamahi • Butwal
• Surkhet • Dhangadhi • Tikapur
• Attariya • Mahendranagar • Lamki
• Pokhara • Salyan
Table 3.1 : Major Cities of Sales for APPL
3.2 Product and Services
Ashirbad Paints is a manufacturing company, it only produces paints. That’s why it is not
involved in service sector. Products of Ashirbad Paints in main categories and whole products
have been mentioned below:
• Enamel & Primer
• Cement Paint
• White Cement
• Weather Coat
• Wall Putty
• Distemper
• Plastic Paint
• Ashirbad Secure Plus
• Detail Product List are attached on Appendices

14. 14
3.3 Organization Design and Structure
3.3.1 Organization Design/Structure
Ashirbad Paints Pvt. Ltd. is a self-driven organization with experienced people on management
and investors. All the team of management found been worked on different part of country as
sales manager for another paint company or has known about paints market by being official
outlet for paint company in past who now are running a similar organization in market with
lots of knowledge and experience.
Figure: Organizational Structure
3.3.2 Management Team
Here is a list of Management Team of APPL
Member Name Post
Mr. Kiran Kumar Karki President
Mr.Durga Pd.Chaulagain Managing Director
Mr.Uday Poudel Marketing Officer
Ms. Pooja Hamal Accountant
Mrs. Amra Panday Sales & Dispatch In charge
Chairpersion/MD
Marketting
Officer
Material
Handling Staff
Product Dispatch
Staff
Fianance Officer
Accounting Staff

15. 15
Table 3.2 List of Management Team
3.4 Financial Statements
A financial statement of APPL for 31st
Ashadh 2072 is below
Particular Sch.
No.
Current Years Previous Years
I SOURCES OF FUNDS
1. Share holders' Funds
Share Capital 1 17,500,000 4,000,000
Reserve & Surplus 2 -875,779 -186,382
TOTAL SHAREHOLDERS
FUND
16,624,221 3,813,618
TOTAL 16,624,221 3,813,618
II. APPLICATION OF FUND
1. Non- Current Assets
Plant, Property & Equipment 3 5,946,293 6,130,467
TOTAL NON- CURRENT
ASSETS
5,946,293 6,130,46
2.Current Assets
Stocks 4 6012357.19 250935.80
Debtors & Account Receivable 5 21225620.58 150204.06
Cash in hand & at Bank 6 10720.32 239721.82
Advance and Deposit Paid 7 49580.25 55523.83
TOTAL CURRENT ASSETS 272982783.34 696385.51

16. 16
3. CURRENT LIABILITIES
Advance for Share Application 8 8256322.88
Creditors & Account Payable 9 1023615.45 5561032.85
Provision 10
TOTAL CURRENT
LIABILITIES
9279938.33 5561032.85
NET CURRENT ASSETS 263702845.01 -4864647.34
TOTAL 88521463.25 920580.32
Table 3.3 Financial Statement
3.5 Organization Performance
Organization performance is the entire activities which are performed by the organization. This
topic includes all the departmental activities of the industry. It is evaluated on the base of all
the department of industries. Overall this industry has a good performance. It can do great
development in all departments like manufacturing, store keeping or ware housing, marketing,
human resource, etc.
In the period of short period of its establishment, it has touched transactions of crore though
having threat of producing quality products and compete with big paint houses in Nepal. It has
covered almost all market of mid-western, far-western and somehow too western region market
too. It aims to widespread its market all over the Nepal. For that, management are studying on
required capital, technology and marketing. Hence, it seems that it is going in good speed
although they have a basket of challenges. And I hope it will be possible to cover up whole
market of a nation one day.
So, some rules which were recently developed in this industry are discussed below:
The following acts or omission shall be treated as misconduct
• Incorrect handling of package containing material.
• Incorrect handling of material.

17. 17
• Incorrect works on machine.
• Careless work.
• Negligence on working progress.
• Improper behaviors.
• Smoking inside of the factory.
• Forcing others to strike the work.

18. 18
Chapter Four
ANALYSIS OF THE ACTIVITIES
This chapter deals with the activities done by the intern at APPL during the internship period.
The intern was placed in different departments to learn various activities conducted by the bank
and to support the normal operation of the organization. Based on the experience the functions
of the organization have been critically analysed.
4.1 Marketing Department
For any organization, customers are the centre of the business as they are the one who uses the
product/ service of the organization. Thus, by using an excellent marketing strategy can help
improve the organization to increase sales, elevate the profitability, lower operation cost and
create greater customer loyalty.
Hence, Marketing Department plays a vital role in promoting the business and mission of
organization. It serves as the face of your company, coordinating and producing all materials
representing the business.
The highlights of job intern performed there are:
• Conducting campaign management for marketing initiatives.
• Producing/Designing marketing and promotional materials.
• Monitoring and managing social media accounts.
• Producing internal communications.
• Conducting customer and market research.
• Overseeing outside vendors and agencies.
• Filing and record Keeping
• Report Preparation
• Relationship maintenance
• Dealing withthecustomers’complaints
• Signature Scanning

19. 19
4.2 Problems Identified
• Lack of proper division of work as said, right man at right job.
• Lack of record keeping and filling.
• System error handling.
• No down-up information following.
• External communication problem.
4.3 Problems Solved
• Recorded and Filled old files and new files.
• Handled external communication with customers and stakeholders.
• Follow up done with customers for the incoming order.
4.4 SWOT Analysis APPL
SWOT stands for: Strength, Weakness, Opportunity, Threat. A SWOT analysis guides you to
identify your organization’s strengths and weaknesses, as well as broader opportunities and
threats. It enables an organization to have a comprehensive insight about the current position
in the industry compared to the competitors. It provides the organization a scope to improve
strategic position in the market by understanding your strength and weaknesses at the same
time by analysing the threat and opportunities created by the environment. Here, the internal
strengths and weakness of APPL as well as the external opportunities and threats are discussed.
1. Strength
Strengths are the internal factors of an organization which can be used to achieve
organization’s goals. It describes what an organization excels at and separates it
from its competitors. For APPL, the following are to be considered as its strengths:
• Paint Industry is one of the highly profitable manufacturing company which
makes APPL more benefitable.
• Experienced staffs of APPL helps to provide good customer service for the
customers.

20. 20
• Large product range of APPL lets its customer stacked to APPL rather than
changing product.
• Using new technologies on manufacturing helps to develop customers trust
on product for APPL.
2. Weakness
Weakness is internal characteristics that might inhibit or restrict the organization’s
performance. These are the factors that stop an organization from performing at its
optimum level. For APPL, these are its weaknesses:
• Being as a Small Scale of Industry, lack of proper administration and
guidance from upper level management is seen in APPL.
• Sharing a market with MNCs is challenging as being a small scale of
industry to APPL.
• Not using automation system on manufacturing has increased the cost of
products.
• Employee leaving rate in high which leads organizations to expenses on
training and recruitment process of labor.
3. Opportunities
Opportunities are the favorable external factors that an organization can use to give
it a competitive advantage. Such opportunities for APPL are as follows:
• Many more markets are there to be expanded.
• Because of high import tax, it is being easier to take a market of MNCs by
providing same level of quality with lower price.
• Only one paint industry in Far-Western and Mid-Western Development
Region makes APPL to lead the market then other industries.
4. Threats
Threats are such conditions in the general environment that may hinder a company’s
efforts to achieve strategic competitiveness. The potential threats that can be seen in
the general environment are as follows:
• Number of new paint industry are coming in market which is increasing
competition among each other.
• New MNCs are expanding their manufacturing department to Nepal because
of high import tax and other facilities provided by Nepal Government to
MNCs.

21. 21
• Paints are generally sold as per the demand of Painters, so it is hard to keep
painters happy by giving them discounts and other services as provided by
MNCs.

22. 22
Chapter Five
CONCLUSION (LESSONS LEARNT)
5.1 Conclusion
Ashirbad Paint begins the history of formal industry in the country and has been contributing
its bit for the national development. During the 5 years of functioning Ashirbad Paint has gone
through various ups and downs, however, it has always contributed in the national growth with
its activities. Ashirbad Paint reach the extreme of the county to facilitate its customer and build
the trust of individual and business houses for the industry. Ashirbad Paint facilities and
product prove themselves to be commendable from the above analysis. The product position
explained its profitability and market coverage which is appreciable for an industry with the
history of some disastrous years. The recovery of the paints in terms of its production position,
its adaptation to technological advancement and customer trust shows that the paints has
enormous opportunities and new heights to achieve
Intern at Ashirbad Paints experienced a great deal of corporate cultures in friendly
environment. Intern was involved in various departments gather practical experience about the
functioning of those departments and the industry. This internship favoured to get the practical
acquaintance of the industry and its overall operation system. Learning under those
experienced heads made the internee’s work easy and internee could develop and represent as
a member of the industry rather than just an intern.
Intern observed the various activities done at manufacturing that aid in the development of
internee’s interpersonal and communication skills. Placement at various departments made to
be familiarized with overall activities; risk associated with the activities and the matter that
needed a close monitoring in those departments. Intern is aware about the critical aspects of
making, production, accounting, party dealing, calls receive etc. Experience at party dealing
completed the knowledge of overall industrial operation as intern analysed the production, its
income-expenses, and observed the activities of auditors and the information desired for
auditing.

23. 23
5.2 Lesson Learnt
The duration of internship lasted for twelve weeks and during the period of time, the intern got
the opportunity to directly work with the professionals and in a practical environment that
proved to be quite fruitful to understand the real scenario as well as to use the theoretical
knowledge in real life situation. Thus, some of the major learning from the twelve-week
internship are as follows:
• Enhancing communication skills.
• The use of skills and knowledge gained in the university.
• The use of website in communications.
• Achieve results, writing excellent proposals and reports.
• Skill and knowledge that might be improved to in a professional environment.
• I learned the corporate culture of an industry and the way of act in the industry.
• Learned how to deal with different people according to the attitude of people.
• Internship in Ashirbad paints helped me build up my confidence to
communication with my peoples and development my professional attitude.
• I could relate theoretical knowledge gained Form College with the practical
knowledge or assigned work in organization.
• Developed leading power.
• I learned managing time and stress and optimum use of time.
Furthermore, after the completion of the internship and the internship report, the intern has
been able to understand the Marketing operation to some extent.
5.3 Recommendation
During my internship period in this industry I experienced various positive as well as negative
experiences. It helps me as I could better understand the practical knowledge over my
theoretical knowledge that I gained in Alpine Management College during my BBA program.
Some of the feedback that I would like to give to the industry I worked is:
• I think it must focus on raising more capital to cover up its market all over the country

24. 24
• Employees motivational programs should be implemented to motivate them by
providing financial and non-financial reward
• The limited number of staff s is also the problem in the industry even though they are
handling the task.
• Employees retention is main issue with this organization so that they should not keep
pressure on employees all the time
• It should establish effective mechanism to address increasing competition specially
with MNCs
• Industry should focus not only the special clients, but it must focus deprived clients too.
• Today is the age of modern technology. So, it must be quick in adopting new technology
in comparison to its rivals
• It is desirable to lunch an advertising camping to attract more customers.
• It is advisable to maintain and efficient market intelligence system and advice
management of the changing needs of the market.
• No proper utilization and proper management of the fixed assets in the organization.
• Top level management need to involve and participate lower level employee in the
decision making. So, it reduces the dissatisfaction of employee.

25. 25
BIBLIOGRAPHY
Creating a Marketing Department, Retrived from a website of The Hartford.
www.thehartford.com/business-playbook/in-depth/marketing-department-role
Ashirbad Paints Pvt. Ltd., Final Account 2073/2074
Ashirbad Paints Pvt. Ltd. Customer Book 2073/2074