The CMO Survey - Highlights and Insights Report - Spring 2024
second assessment
1. Masthead: Always found on
the cover of the magazine.
The masthead is usually the
title of the issue but this issue
is dedicated to my chemical
romance. This means the
focus is on the band rather
than the brand of magazine
Feature image: The feature image that we see on this
cover is the band My Chemical Romance in their
“Black parade” era. They had songs such as welcome
to the black parade, the end, house of wolves and so
on. The masthead and art next to the masthead are
also from the cover of their black parade album. This
all ties well together to create a perfect cover for a
special edition magazine.
Headline: the
headline is usually
there to offer an
insight into what
is in this magazine
issue. Telling you
more on what you
get when you buy
this specific
edition in this case
all about MCR.
Sky line: the skyline
on this issue is used
to tell us that it is a
“Collectors fan
special” this may be
to interest any
potential fans of this
band. The company
knowing there will be
plenty of them out
there.
Barcode: the
barcodes only
purpose is to have
the price and
issue date this is
so he customer
knows the age
and cost of the
magazine.
Puff: The puff is usually a giveaway to make
people want to buy the magazine. This
giveaway being a “sticker pack and 12 amazing
posters” the idea is to try and sell the magazine
as much they can so they offer these freebies to
pull in more potential buyers.
Colour scheme: the colours of this
issue follow a red, black and white
theme. The background of the
magazine is a bright white making
the other colours on the cover stand
out. This is done to grab the
attention of as many people as
possible.
2. Text: the layout of this text is very simple. It is in
4 columns with each column having a list of
numbers. These numbers then have text coming
of them to show the contents on the page
number that is next to them. The numbers are
in large capitals so they stand out the most you
then draw your attention to the contents but
not much information is given making you want
to buy the magazine to read the story.
Double page photo: the main photo
on this contents page is the band sat
in a theatre. This could be as if they
are about to watch a show. With it
being there special edition magazine
it is as if they are having a show put
on for them and this serves as a
strong metaphor to this issue and
the band.
Page layout: the contents page in this
issue is a lot to be desired for in the
way of information. This is because the
feature image takes centre stage as
they are focusing on this band and
they don’t want too much clutter
filling up the page. This is why the text
is in neat columns at the bottom of the
page out of the way
House style: the colour scheme of the text
that we see on the contents page matches the
colour tones of the Double page photo that
we see. The deep blue colour goes through
the full image with white highlights showing
up in certain places. All of the text on the
page is in the same font apart from one word
this being “contents” this looks like a title for
a show that you would see at a theatre alike
to the one that they are in.
3. Page layout: The image of the
collection of albums is a deep grey
with the image collection being a dull
black and white. This could show that
all of these are unimportant and the
article that is on the right is the main
attraction.
Text: the text that we see uses a
massive drop cap and then the text
alongside it is a lot smaller. The drop
cap would be used to draw the
attention of the reader to the text that
is written on this page.
Website advertisement: in the bottom
left corner we see a small amount of
text which is the website. This is used to
get more people to check online and
then they will get a larger amount of
online viewers also.