This document provides 12 tips for building an effective pay for performance or incentive program. It recommends that incentive programs should be built on a foundation of productivity initiatives, best practices, and accurate metrics. It also stresses that incentives must be attainable, measurable, fair, and inclusive to avoid creating advantages for certain groups. The tips suggest targeting top, middle, and bottom performers, identifying and promoting better practices, ensuring incentives reflect operational changes, and communicating the plan and results regularly. It concludes by stating that money is a strong motivator but other incentives like parking or time off can also be effective.