Evaluation Question 3

1. Evaluation Question 3
What have you learned from your
target audience feedback?

2. Before I had finished my teaser trailer, film poster
and film magazine front cover, I showed these
three unfinished products to my A2 Media Studies
class, this is a group of 17 and 18 year olds,
therefore fits in with my target audience of 15 to
24 year olds. We went round each individual in
the class and asked them for one positive and one
negative of what I had created. In a class of
approximately 15 people this allowed me to get
lots of comments on what they think I should not
change and what they think I should improve on.

3. Many of the comments said the end of my teaser
trailer was good as some of them found it scary
seeing Graces face appear in the window, twice, to
increase the suspense within the audience.
Another individual also stated how it was obvious
what my genre of my genre was (thriller), as they
felt the build up of tension but found it was clear
that it was not the genre horror as there was no
supernatural creatures or events.

4. On the other hand, at this stage we had not added any
music so we received a lot of comments on the type of
music they suggested we should add. A few people said
not to add actual songs but instead use creepy music with
no lyrics as this in a convention used throughout a lot of
thriller trailers. When thinking about this comment, I also
realised that just using creepy music instead of actual
songs is really effective and works well in a teaser trailer
because a teaser trailer is usually released before the film
is even finished, therefore the soundtrack for the film may
not have been finalised yet meaning the songs in the film
are unknown and are usually added, after the film is
complete, by editors.

5. Although I managed to get feedback from a
Facebook group I created on my finished products, I
decided to also get feedback from specifically my
target audience. In order to get this feedback, I
created a questionnaire for each of my products
(three questionnaires) and asked questions such as:
“Did you enjoy the teaser trailer?” “After watching the
teaser trailer would you go and pay to see the film?”
“What didn’t you like about the trailer?” However,
repeated the same questions for each promotional
product but changed the wording.