1. By Kiera Garrison & Paige Hetherington
AUDIENCE RESEARCH

2. TRAILER #1 - INSIDIOUS
• http://www.youtube.com/watch?v=tVkVzbxI8vw

3. QUESTIONS #1
• What is the most effective part of this trailer?
• How does the ticking of the timer at the beginning make you
feel?
• After watching this trailer, do you want to watch the film? If so
why? If not why?
• On a scale of 1 to 10, 10 being the scariest, how scary would
you say this film is? And why?

4. TRAILER #2 - SINISTER
• http://www.youtube.com/watch?v=pgYxydrVlDk

5. QUESTIONS #2
• What is the most effective part of this trailer?
• How does the music throughout this trailer effect you?
• After watching this trailer, do you want to watch the film? If so
why? If not why?
• On a scale of 1 to 10, 10 being the scariest, how scary would
you say this film is? And why?

6. TRAILER #3 – TEXAS CHAINSAW
• http://www.youtube.com/watch?v=75TvtJIbbNY

7. QUESTIONS #3
• What is the most effective part of this trailer?
• Do you think that this film is still scary even though it has little
dialogue but more music? And why?
• After watching this trailer, do you want to watch the film? If so
why? If not why?
• On a scale of 1 to 10, 10 being the scariest, how scary would
you say this film is? And why?

8. POSTER #1
VS

9. QUESTIONS #1
• What interests you about the image on the first poster? And
why?
• What is your opinion of the colour scheme in the second poster?
• Which poster do you prefer and why?

10. POSTER #2
VS

11. QUESTIONS #2
• What is interesting about the first poster and why does it interest
you?
• Do you think that the colour scheme on the second poster is
effective and why?
• How do you think that the words ‘IT’S A TRAP’ link with the
image on the second poster?
• Which poster do you prefer and why?

12. POSTER #3
VS

13. QUESTIONS #3
• What is effective about the image on the first poster?
• What do you think of the effects of the title on the first poster?
• How creepy do you think the image is on the second poster?
• Which poster do you prefer and why?