This is my new textual analysis (3), which I added several elements representation to it.

1. TEXTUAL ANALYSIS
FRONT PAGE 1
B Y J A C K W A L S H

2. AUDIENCE
I feel that the target audience of this magazine is 16-25 year olds, who are working to
middle class and who are explorers. I also believe that this magazines target audience is
uni-sex as it doesn't seem to be targeted at a single sex. This is because although Jake
Bugg seems quite stereotypically manly as he is sitting at a bar, he doesn't seem to be
rough or in control as he seem quite relaxed as his arms are not crossed. In this sense
the idea of cultural hemonagy is subverted as mainstream ideas normally depict men as
quite masculine.

3. MASTHEAD
• The Masthead 'NME' is on the top right hand side corner of the page,
which makes it look professional, as it is in the correct format for a
magazine. This would make it's target audience confident with the
magazine as they know it is very professional. This could symbolise the
high standard of quality generally shown in indie music and would attract
its target audience if they likje high quality magazines and music.
• Also, the Masthead 'NME' has a very vibrant colour (red), which would
attract its target audience, because people would be attracted to it and
therefore would be willing to buy it. I also, believe this makes the article
seem quite bold, which could represent the rebellious nature of indie
music and would attract its target audience if they have a similar
disposition
• Furthermore, it is also in a very large, which would also attract its target
audience as they would be drawn in by large, bold writing.

4. MAIN IMAGE
• You could argue that Jake Bugg is in Indie style
clothes. This means that people who read Indie
magazines (NME’s target audience) would probably
like Jake Bugg’s style and would therefore read his
magazine.
• Also, the main image is in a typical indie style as it
seems quite moody, which would attract the target
audiences they would be familiar with the style and
would therefore be attracted to it.

5. MAIN ARTICLE TITLE
• The main article title is in the middle of the page,
which is the correct format for a magazine article,
which is professional because it seems more
business-like.
• Furthermore the title is very bold, which suggests a
that ‘Jake Bugg’ has a non-conformist attitude and
is symbolically making a bold stance against
people.

6. COVER LINES
• The cover line for ‘the killers’ has very vibrant colours, which
would attract ‘NME’s’ target audience, because it is very eye-catching.
Also ‘the killers’ in a more vibrant colour than the
other cover lines, which suggests ‘The killers’ is more popular
with magazines target audience and is therefore more likely to
sell magazines if its in more vibrant colour.

7. STRAPLINE
• This is the main headline of the article, which should
draw the attention of the target audience will be
interested to known what is inside. This is because the
strapline is small enough to hook people and make
them want to read the rest of the story.
• The word ‘enemy’ suggests that ‘Jake Bugg’ is against
the x factor, which is quite a popular show. This shows a
non conformist attitude as he is going against something
that many people watch. This is conventional for many
indie musicians. This would appeal to the target
audience if they were also non conformist as they may
understand where ‘Jake ‘bugg’ is coming from

8. STRUCTURE
The structure of this article draws attention to the main image by having him
situated in the middle, which would appeal to the target audience as they would
probably want to see an indie musician on the front cover. This is because people
who like indie magazines probably want to be able to recognise the magazine,
which indie musicians would be able to do.

9. TEXTUAL ANALYSIS
FRONT PAGE 2

10. AUDIENCE
I feel that the target audience of this magazine is 16-25 year olds, who are
working to middle class and who are explorers. I also believe that this magazines
target audience is uni-sex as it doesn't seem to be targeted at a single sex.

11. MASTHEAD
• The masthead seems quite simple, which connotes
professionalism as it seems very clean. This most
likely symbolises the high-quality standard of indie
music. The masthead also has very vibrant colours,
which attracts the audience to the magazine as they
can easily se it. This also most likely connotes indies
music's bold stance, which would attract people who
also feel this way as it shows that people can be proud
to listen to indie music. This is because they may be
comforted by thought that there are other people who
listen to indie music.

12. MAIN IMAGE
• You could say that ‘Florence's’ dark blue mascara is
quite unusual, which shows a very explorer like attitude,
which is a convention of many indie music artists. This
would appeal to the indies target audience if they also
had that or a similar attitude as they would probably like
similar things.
• However, although Florence looks quite unusual, the
way she is looking at the camera still seems quite
sexualised, which is common in mainstream magazine
articles. This seems to support the idea of cultural
heamonagy as mainstream magazines generally depict
woman as quite feminine apart from certain types of
magazines.

13. MAIN ARTICLE TITLE
• The text seems very bold, but also quite clean, which
wold attract indie audiences as Indie music is generally
of a professional standard.

14. COVER LINES
• Suggesting that ‘Skrillex’ might be a ‘noisy git’
shows a critical attitude to certain popular things,
which is a common convention of the people who
listen to indie music. This makes it seem like they
are targeting their articles at people who like indie
music, which would allow them to gain a large profit
if those people like the magazine.

15. STRAPLINE
• The phrase ‘women on the edge’ could connote
‘Florence's’ rebellious attitude as she is
metaphorically living on the ‘edge’, which fits into
the typical conventions of many indie bands. This
would attract people who are interested in indie
music as they would be most likely have a similar
attitude and would want to listen to peoples music
that shares their attitude to the world.

16. STRUCTURE
The structure of this article draws attention to the main image by having him situated
in the middle, which would appeal to the target audience as they would probably
want to see an indie musician on the front cover. This is because people who like
indie magazines probably want to be able to recognise the magazine, which indie
musicians would be able to do.

17. TEXTUAL ANALYSIS
FRONT PAGE 3

18. AUDIENCE
I feel that the target audience of this magazine is 16-25 year olds, who are
working to middle class and who are explorers. I also believe that this magazines
target audience is uni-sex as it doesn't seem to be targeted at a single sex. In
contrast to the Jake bugg image above, the people in this image do seem
relatively rough, which suggests that they are being represented as quite
stereotypical. This seems to support the idea of heamonagy as mainstream ideas
usually support gender stereotypes.

19. MASTHEAD
• This it is very large and striking, which looks very
bold. This could shows the rebellious nature as
they are making a bold.
• Furthermore, the style seem broken and archaic,
which could represent the magazines anti-capitalist
views.

20. MAIN IMAGE
• The band is in the typical indie style of
clothing as they are slightly unusual, which
shows they are un-comformist as they are
trying to find their own style. This would
appeal to the indie target audience as they
appreciate the fact the band is trying to find
their own identity and no adhering to
mainstream ideas.

21. MAIN ARTICLE TITLE
• The phrase ‘we’re not doing this to please people’ which shows a very un-conformist
attitude as they are doing it only for themselves and not doing it for
anyone else. This is further emphasised by making the word ‘not’ stand out by
using red.

22. COVER LINES
• The cover lines are very jumbled and informal, which could suggest the
chaotic attitude or un-conformist attitude of the band. This would appeal to
their target audience if they are familiar with the magazines point of view.

23. STRAPLINE
• This it is very large and striking, which looks very
bold. This could shows the rebellious nature as
they are making a bold.
• Also, this directly the ‘rock’s’ dirctly links into the
fact that it is a indie/rock magazine, which could
appeal to the target audience if they are informed
as to what the magazine is about.

24. STRUCTURE
• The structure of this front page seems quite professional as it is cleanly layed out
on the page. This suggest that the magazine is indie as they are normally very high
quality magazines.

25. TEXTUAL ANALYSIS
CONTENTS PAGE 1

26. AUDIENCE
I feel that the target audience of this magazine is 16-25 year olds, who are
working to middle class and who are explorers. I also believe that this magazines
target audience is uni-sex as it doesn't seem to be targeted at a single sex.

27. MASTHEAD
• The single letter ‘Q’ seems quite simple, which connotes professionalism as it
seems very clean and business-like. This most likely symbolises the high-quality
standard of indie music.
• Also the style the masthead is in the same style as all of ‘Q’s’ magazines,
which connotes professionalism as there is consistency in their magazines.
This would appeal to their target audience who like high quality magazines.

28. BANNER-INCLUDES TITLE AND CONTACT DETAILS
• The entire banner looks very simple, which
connotes professionalism as it is more business
like. This could also connote the generally good
quality music of indie musicians
• Also, the use of contact details would appeal to the
target audience, because if they enjoyed the
magazine then they can easily find out more about
the bands or where they can buy another
magazine.

29. FEATURES
• The first part of the contents are very ordered and
professional as it is numbered, which connotes the
professional standard of many indie magazines.
This would appeal to fans of indie music as they
would be able to easily recognise the magazine as
and indie magazine, which make it easier to find.

30. MAIN IMAGE
• The people in the image are wearing stereotypically
indie clothes as they seem quite ‘normal’, which would
attract their target audience if they find the clothes that
people wear familiar to themselves.
• The background seems quite unusual for many
magazines, which could connote the courteeners
attempt to be independent, which people who enjoy
indie magazines would probably respect and want to find
out more if they also think that way.

31. SPECIAL
• The special is in a different colour to the main part
of the magazine. This makes it seem more
important as its in a gold colour.
• It is also numbered, which makes it look
proffesional as it seems very ordered. This is
convention to indie magazines as they are normally
good quality.

32. EVERY MONTH
It is also numbered, which makes it look proffesional as it seems very ordered.
This is convention to indie magazines as they are normally good quality.

33. REVIEW
• The image in the review is professionally shot, which could connote the
professional standard quality of indie magazines. This would appeal ‘Q’s’
target audience if they like proffesional magazines.

34. STRUCTURE
• This structure of this page seems quite professional as its laid out
in a table structure. This makes it look more professional as it
seems more ordered and business-like. This could connote the
high standard of quality of indie music and magazines, which
people who enjoy music could appreciate.

35. TEXTURAL ANALYSAIS
CONTENTS PAGE 2

36. AUDIENCE
I feel that the target audience of this magazine is 16-25 year olds, who are
working to middle class and who are explorers. I also believe that this magazines
target audience is uni-sex as it doesn't seem to be targeted at a single sex. This
magazine seems to support the idea of heamonagy, because the people in the
main image seems quite rough and manly, due to them being in quit a moody
stance. This subeverts the common covention of indie music as going against
mainstream ideas. However, as shown below, the rest of the magazine does
seem to go against mainstream ideas.

37. BANNER- INCLUDING MASTHEAD
• The masthead (NME) is very simple and bold as it is red and in capitals. I
believe this could symbolise a non conformist attitude as it is trying to make a
bold statement. This would attract the magazines target audience if they also
felt this way.

38. CONTENTS - NEWS, RADAR, REVIEWS, LIVE AND
FEATURES
• The reviews as shown below contain many indie band names, which appeal
to the indie target audience as they would most likely want to see bands that
they enjoy (indie).

39. MAIN ARTICLE
• The people in the image have an unusual variety of clothing and instruments,
which connotes the ant-establisment ethos of indie music. This would appeal
to the indie target audience if they have a similar disposition.

40. BAND INDEX
• The band index is very ordered into a nice, easy to read column, which looks
professional. This could represent the high quality standard of indie music
magazines.

41. STRUCTURE
• This structure of this page seems quite professional as its laid
out in a table structure. This makes it look more professional as
it seems more ordered and business-like. This could connote
the high standard of quality of indie music and magazines,
which people who enjoy music could appreciate.

42. TEXTURAL ANALYSAIS
CONTENTS PAGE 3

43. AUDIENCE
I feel that the target audience of this magazine is 16-25 year olds, who are
working to middle class and who are explorers. I also believe that this magazines
target audience is uni-sex as it doesn't seem to be targeted at a single sex. This
main image seems to support the hemonagy, because the main male in it seems
to quite dark and moody, which is a common male stereotype.

44. BANNER- INCLUDING MASTHEAD
• The banner and masthead seem very simplistic, which makes it seem
professional as it looks quite buisness-like. This makes it seem very
proffesional, which could connote the high quality standard of indie music.
This would appeal to the indie target audience if they like high ulity
magazines.

45. FEATURES
• It is numbered, which makes it look professional as it seems very ordered.
This is convention to indie magazines as they are normally good quality.

46. MAIN IMAGE
• This person seems to be wearing quite indie clothing as it seems quite
unusual. This is because it clothes are generally either unusual or working
class. This would appeal to the indie target audience if they like people
wearing those clothes.

47. STRUCTURE
• This structure of this page seems quite professional as its laid
out in a table structure. This makes it look more professional
as it seems more ordered and business-like. This could
connote the high standard of quality of indie music and
magazines, which people who enjoy music could appreciate.

48. TEXTUAL ANALYSIS
DOUBLE PAGE SPREAD 1

49. AUDIENCE
I feel that the target audience of this magazine is 16-25 year olds, who are
working to middle class and who are explorers. I also believe that this magazines
target audience is uni-sex as it doesn't seem to be targeted at a single sex.

50. MAIN IMAGE
• The image seems quite indie as the general
picture seems quite grim and moody, because
it uses extremely monochrome colours such
as black and grey. This creates a slightly
uncomfortable and edgy atmosphere, which is
quite unusual for mainstream magazines as
these are usually bright and colourful. This
suggests that they are trying to move away
from mainstream ideas, which is a typical
convention of many indie artists and
magazines.

51. TITLE
• The title seems quite simple as it just black, which seems professional as it
looks very business like. This could connote the high-quality of indie music
magazines and indie music in general as they are normally of a high
standard.

52. ARTICLE
• The article has a very clean professional style to it,
which could connote the high quality standard of
indie. This would appeal to indie music musicians if
they like high quality magazines and music such as
indie.

53. STRUCTURE
• The structure of this double page spread seems very good as looks quite
clean and professional.

54. TEXTUAL ANALYSIS
DOUBLE PAGE SPREAD 2

55. AUDIENCE
• I feel that the target audience of this magazine is 16-25 year olds, who are
working to middle class and who are explorers. I also believe that this
magazines target audience is uni-sex as it doesn't seem to be targeted at a
single sex.

56. MASTHEAD
• The title seems quite bold as it sits across the entirety of the page. This could
connote a bold rebellious stance, which is a convention of indie music. This
would appeal to the target audience if they are of a similar disposition,
because they may like the same things.

57. MAIN IMAGE
• Due to the different lightings of the background this image is
more convential to the rock genre than to indie. However,
because indie is a subset of the rock genre it could appeal to
the indie target audience as they might also like rock
magazines as they are relatively similar (in terms of music) to
rock.
• Part of the background is red, which could connote danger or
perhaps rebellion, which is a convention of indie music.

58. BANNER
• The textual font looks quite professional, which
could connote the high quality standard of indie
music as indie music is generally considered to be
of good quality. This would appeal to the target
audience of indie music as they may be more
inclined to appreciate the high quality of the
magazine.

59. MAIN ARTICLE
• The layout of the main article seems quite ordered
and professional as it has very clean looking
paragraphs. This could further connote the high
quality standard of indie music, which people who
like indie music may appreciate.

60. STRUCTURE

61. TEXTUAL ANALYSIS
DOUBLE PAGE SPREAD 3

62. AUDIENCE
• I feel that the target audience of this magazine is 16-25 year olds, who are
working to middle class and who are explorers. I also believe that this
magazines target audience is uni-sex as it doesn't seem to be targeted at a
single sex. I feel that in this magazine the common conventions of
mainstream magazines are subverted as they don’t seem to sexualise the
person in the main image.

63. TITLE
• This is a very bold title in terms of size and colour as it is very large,
which could connote a bold stance against the people that call her an
‘attention seeker’. This is a convention of indie musicians as they
generally have a rebellious attitude against what other people consider
normal.
• Furthermore, she says she is being ‘honest’, which could suggest
connote that she is trying to tell the truth about society .

64. MAIN IMAGE
• The woman has black hair and quite a lot of
mascara, which makes her seem quite unusual as
most magazines (apart from punk) do not have
that sort of thing. This could connote the reader
that she is un-conformist as she is going against
what most women do as she is not trying to be that
sexually appealing. This would therefore appeal to
the indie target audience if they enjoy looking at
someone who shares their beliefs.

65. ARTICLE
• The columns are actually quite ordered and professional, which could
connote the high quality standard of indie of music. This would appeal to the
target audience of indie music, because they might appreciate a high
standard of quality in their magazines.

66. STRUCTURE
• The structure of this double page spread seems quite messy, which connote the
woman's unusual or non conformist attitudes. This is because she seems to be
against having structure in her article, which is against mainstream ideas. This
could appeal to her target audience if they share her feelings.