This document discusses two potential advertising ideas for a creative college targeting students aged 16-25. Idea 1 involves a single continuous shot moving between different students in their areas of study, with music but no dialogue. Idea 2 takes a day-in-the-life point of view, following various students between their classes and activities to showcase the college's programs. Both aim to attract applicants through engaging visuals and music without using words.
2. Questionnaire results
Age: 14 - 19
TV channels: ITV
Time to watch TV: Evening
Thoughts of a creative college: it's a good thing
What things make a good advert: music and script
3. Target audience
Primary target audience: students, teenager 16-25
Secondary target audience: parents, people in charge of the teenagers
5. Idea 1
It will be edited making it look like one single shot, the camera will be close to the
floor looking up and moving sideways to the right, it will move about 2 meters and
there will be a column to make the transition, between the columns in the 2 meter
space there will be a singer singing we can change lights for that, on the next a
guitarist playing, next a drummer, a dj, next a games studies student making a
character for a game, next a photographer taking pictures, next a film student
telling 2 people to act and in the last space there will be a large Access to music
logo hanging from the ceiling with wires, the letters access to music or access will
fade in at the end. No dialogue, my research showed that people don't look for
dialogue, only for music good animations and images.
6. Idea 2
It will be shot as a pov it's the day of several access to music students, it will start with a photographer, the
photographer will wake up blink and appear on the bus, blink again and appear in the street walking towards
college, it will look up and see the logo at the entrance, then it will blink again and appear downstairs, they
will enter a room where a music video will be on the making and take a picture of the vocal artist singing then
the camera will follow the vocal artist, it will sing and then they are done then dj then the camera will be on
the point of view of the dj who walked out of the room with a usb just to walk in another room to edit what he
recorded, the dj will be editing some sound and lt will later it will look at a bad that walks in the room to
practicing, the point of view will follow now the guitar player, the guitarist will start playing and look back at
the drummer, the camera will switch to the drummer now who will walk finish the song and walk out, and see
the vocal artist and the film student, the pov will now be on the film student who will walk to the other building
to edit what he recorded, they will enter the other building and see the photographer on lightroom editing the
photos and it will sit to edit the video on premiere pro, then the gaming student will walk in, the film student
will look at the gaming student and the pov will be on the gaming student, who will open the software they
use and it will be creating a character for a game, the gaming student will end the video by getting up at the
end of the day walking towards the door and walking out when he walks out of the college the camera will
stay and see the student walk away, using the darkness of the day and how deserted the street usually is
there will be a fade to white and the logo with the name of the college.
