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Audience Research
Moodboard
The images show mental illness, black and white,
trouble, loneliness and fear.
Mock up
This are images of a stair, kitchen and a
living room, some place similar to this
would be perfect for the movie.
Questionnaire questions
How old are you?
Where are you from?
What ethnicity are you?
What do you know about schizophrenia?
How do you view the social class of the population in manchester?
What are your hobbies?
What do you know about schizophrenia?
What emotions do you have when you hear about schizophrenia?
How common do you think schizophrenia is?
What would you like the main character of the movie to look like?
Questionnaire answers
Age = 16 - 30
Location = manchester
Ethnicity = white british
Manchaester’s social class = working class
Hobbies = watching tv/movies and things related to music.
Knowledge about schizophrenia = they know it's a mental illness
Feelings towards schizophrenia = sadness and confusion
How common is schizophrenia = not very common
Main character appeal for the movie = don't know
Questionnaire conclusion
The target audience for the short film will be for young adults from 16 to 30, british,
that know little about schizophrenia.

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Audience Research

  • 3. The images show mental illness, black and white, trouble, loneliness and fear.
  • 4. Mock up This are images of a stair, kitchen and a living room, some place similar to this would be perfect for the movie.
  • 5. Questionnaire questions How old are you? Where are you from? What ethnicity are you? What do you know about schizophrenia? How do you view the social class of the population in manchester? What are your hobbies? What do you know about schizophrenia? What emotions do you have when you hear about schizophrenia? How common do you think schizophrenia is? What would you like the main character of the movie to look like?
  • 6. Questionnaire answers Age = 16 - 30 Location = manchester Ethnicity = white british Manchaester’s social class = working class Hobbies = watching tv/movies and things related to music. Knowledge about schizophrenia = they know it's a mental illness Feelings towards schizophrenia = sadness and confusion How common is schizophrenia = not very common Main character appeal for the movie = don't know
  • 7.
  • 8. Questionnaire conclusion The target audience for the short film will be for young adults from 16 to 30, british, that know little about schizophrenia.