Marketing plan
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The marketing plan proposes a music video for the song "Haunted House" by the artist Axe Girl. Hermione discovered Axe Girl's song on MySpace and obtained permission to create a music video. The proposed video tells the story of two kind zombies who fall in love but are experimented on by an evil scientist, and ultimately live happily ever after in the graveyard. The video aims to appeal to teenagers but also presents romance, horror and comedy through its unique portrayal of good zombies. Axe Girl is a small but creative young artist looking to grow her fanbase through MySpace and appeal to British youth culture.
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Initial song ideas
The document outlines three song ideas for music videos. Song Idea 1 proposes a paint fight scene for the chorus of "Pieces" by Ella Henderson with brightly dressed people in a park. Song Idea 2 suggests using lightbulbs, ballet dancing, glitter, and fairy lights for Lorde's "Bravado" to illustrate the lyrics. Song Idea 3 recommends multiple fast-paced shots with effects for the chorus of "Hypnotic" by Vanic x Zella Day, along with different colored outfits, glitter, changing contact lenses, and shots in parks and fields.
Jamie XX
Jamie Smith, known professionally as Jamie XX, is a British musician and record producer. He was initially part of the band The XX and gained popularity through remixing songs from other major artists. He later produced Gil-Scott Heron's album "I'm New Here" under the moniker "Gil and Jamie". Jamie XX released his debut solo album "In Colour" in 2015 to critical acclaim. His music spans various genres including hip hop, house, and electronic music. He is known for his vibrant album artwork and live performances that utilize vinyl and mixing equipment rather than pre-recorded sets.
Narrative in music videos
1) The document discusses different narrative structures that can be applied to music videos, including linear, non-linear, single strand, and multi strand narratives.
2) It analyzes the music videos for "I'm Not the Only One" by Sam Smith and "One Last Time" by Ariana Grande, finding that they use single strand, realist narratives.
3) The conclusion is that the author's own music video will use a realist, single strand narrative structure with an open ending, following theories about relating the visuals and lyrics.
Pulp – comon people
This music video applies conventions of the indie genre through a live band performance and narrative elements. The lead singer speaks directly to the camera at times, telling a story. The video also demonstrates Goodwin's Theory by synchronizing lyrics and visuals - when the lyrics mention "caught her eye" and "wanna live like common people", the singer acts them out while looking at the camera. It depicts the band as fun-loving and typical through images like the singer peering through trolley bars like a child. Background colors and a "Pulp" product placement label reinforce the indie atmosphere.
Cast
This document discusses casting choices for roles in a music video. It provides details on two boys, Billy age 12 and Dean age 18, who will play the lead singer at different ages. Billy does drama and musical theater as a hobby and has the right hair and eye color. Dean is already in a band so casting him was easy. Two friends will play bullies who beat up Billy in a scene to be filmed multiple times. The four boys chosen for the band each appeal to different parts of the female audience.
Evaluation- How is your media product similar to other media texts
Our webpage, music video, and CD cover are similar to those of artist N-Dubz in several ways. The webpage includes photos of the artists and advertisements for concerts. Both websites feature graffiti aspects and similar coloring. The music video uses cutaway shots between different scenes to tell a storyline, and depicts themes like cheating, drug dealing, and violence that are also shown in N-Dubz videos. The CD cover shows dark, neglected backgrounds meant to reflect the artists' council estate backgrounds in London, similar to other artists like Devlin who come from such backgrounds.
Proposal
This proposal is for a music video for the song "On my mind" by Jorja Smith. It will be a performance-based video that follows the conventions of the alternative genre. Various shots and editing techniques will be used to keep the video engaging while also giving it an old school look through grain manipulation. The narrative and performances will portray real teenage love and breakup emotions in an original way through the use of neon lights, props, and believable acting. The cuts will sync with the lyrics to make the video look professional. Green screen will be used to add an original element. The target audience is the alternative fan base but other genres featured in the song may also be attracted. Similar successful videos from other artists are
Duke dumont wont look back
The document discusses and analyzes the music video for the song "Won't Look Back" by Duke Dumont. It notes that while the video follows some genre conventions of focusing on characters and their lives, it differs by depicting masked men committing crimes rather than having fun. It also analyzes links between the lyrics, music, and visual elements of the video, such as slow motion being used when the music starts and the robbers jumping out of the van as the singing begins. The document also points out that the artist, Duke Dumont, does not appear in the video, which is a common convention for dance music.
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Initial song ideas
The document outlines three song ideas for music videos. Song Idea 1 proposes a paint fight scene for the chorus of "Pieces" by Ella Henderson with brightly dressed people in a park. Song Idea 2 suggests using lightbulbs, ballet dancing, glitter, and fairy lights for Lorde's "Bravado" to illustrate the lyrics. Song Idea 3 recommends multiple fast-paced shots with effects for the chorus of "Hypnotic" by Vanic x Zella Day, along with different colored outfits, glitter, changing contact lenses, and shots in parks and fields.
Jamie XX
Jamie Smith, known professionally as Jamie XX, is a British musician and record producer. He was initially part of the band The XX and gained popularity through remixing songs from other major artists. He later produced Gil-Scott Heron's album "I'm New Here" under the moniker "Gil and Jamie". Jamie XX released his debut solo album "In Colour" in 2015 to critical acclaim. His music spans various genres including hip hop, house, and electronic music. He is known for his vibrant album artwork and live performances that utilize vinyl and mixing equipment rather than pre-recorded sets.
Narrative in music videos
1) The document discusses different narrative structures that can be applied to music videos, including linear, non-linear, single strand, and multi strand narratives.
2) It analyzes the music videos for "I'm Not the Only One" by Sam Smith and "One Last Time" by Ariana Grande, finding that they use single strand, realist narratives.
3) The conclusion is that the author's own music video will use a realist, single strand narrative structure with an open ending, following theories about relating the visuals and lyrics.
Pulp – comon people
This music video applies conventions of the indie genre through a live band performance and narrative elements. The lead singer speaks directly to the camera at times, telling a story. The video also demonstrates Goodwin's Theory by synchronizing lyrics and visuals - when the lyrics mention "caught her eye" and "wanna live like common people", the singer acts them out while looking at the camera. It depicts the band as fun-loving and typical through images like the singer peering through trolley bars like a child. Background colors and a "Pulp" product placement label reinforce the indie atmosphere.
Cast
This document discusses casting choices for roles in a music video. It provides details on two boys, Billy age 12 and Dean age 18, who will play the lead singer at different ages. Billy does drama and musical theater as a hobby and has the right hair and eye color. Dean is already in a band so casting him was easy. Two friends will play bullies who beat up Billy in a scene to be filmed multiple times. The four boys chosen for the band each appeal to different parts of the female audience.
Evaluation- How is your media product similar to other media texts
Our webpage, music video, and CD cover are similar to those of artist N-Dubz in several ways. The webpage includes photos of the artists and advertisements for concerts. Both websites feature graffiti aspects and similar coloring. The music video uses cutaway shots between different scenes to tell a storyline, and depicts themes like cheating, drug dealing, and violence that are also shown in N-Dubz videos. The CD cover shows dark, neglected backgrounds meant to reflect the artists' council estate backgrounds in London, similar to other artists like Devlin who come from such backgrounds.
Proposal
This proposal is for a music video for the song "On my mind" by Jorja Smith. It will be a performance-based video that follows the conventions of the alternative genre. Various shots and editing techniques will be used to keep the video engaging while also giving it an old school look through grain manipulation. The narrative and performances will portray real teenage love and breakup emotions in an original way through the use of neon lights, props, and believable acting. The cuts will sync with the lyrics to make the video look professional. Green screen will be used to add an original element. The target audience is the alternative fan base but other genres featured in the song may also be attracted. Similar successful videos from other artists are
Duke dumont wont look back
The document discusses and analyzes the music video for the song "Won't Look Back" by Duke Dumont. It notes that while the video follows some genre conventions of focusing on characters and their lives, it differs by depicting masked men committing crimes rather than having fun. It also analyzes links between the lyrics, music, and visual elements of the video, such as slow motion being used when the music starts and the robbers jumping out of the van as the singing begins. The document also points out that the artist, Duke Dumont, does not appear in the video, which is a common convention for dance music.
Leaned out music video treatment
This document provides information about creating a concept music video for the song "I A M D D B X I N K A - L E A N O U T" by artist IAMDDB. The concept is to portray the artist in her natural element at home and with friends to showcase her personality and individuality. Inspiration will be drawn from empowering female artists' music videos. The video will use various lighting colors and focus on close-up shots of facial expressions to emphasize the lyrics. Costumes will be IAMDDB's signature casual style and editing will enhance colors and grain to look homemade.
Andrew Goodwin - Music Video
This document discusses various music artists and conventions in their music videos. It provides examples of Birdman rubbing his hands together in videos, Snoop Dogg smoking marijuana and making a movie about weed, and Eminem using fast-paced wordplay and aggression in his rapping style and videos. It also discusses how Rihanna, Katy Perry, Britney Spears, and Miley Cyrus use angles to promote their bodies in sexualized ways. Finally, it analyzes how some music videos like Eminem's "Stan" amplify and visualize the song lyrics, while Mark Ronson's "Stop Me" contradicts the violent lyrics with unrelated visuals.
Music and lyrics
This document discusses how the music videos for two songs directly match their lyrics through visuals. For Lily Allen's "LDN", shots in the video directly depict what she describes at different points in the lyrics, using transitions and editing to contrast innocent and darker meanings. For Tenacious D's "Tribute", shots also directly illustrate the narrative lyrics, helping dramatize the story of a rock-off with a demon through visual cues like lighting. By precisely matching lyrics and visuals, both videos strengthen the artists' messages and engage audiences through a film version of the song.
Media presentation
Katy Heart is a 19-year-old female indie pop artist from London who gained popularity through YouTube and small bar performances before being signed to Rough Trade records. Her musical and style influences include Kate Nash, Florence and the Machine, and Ellie Goulding. For her music video, she has chosen Florence and the Machine's "Ghosts" due to its blend of indie and pop genres. She proposes filming in a natural woodland setting to reflect the song's themes while also showing her girly style through flowers, candles, and close-ups that fulfill the record label's demands to feature the artist prominently.
Goodwins theory applied to indie music video
Goodwin's Theory consists of 8 principles for analyzing music videos, including links between lyrics and visuals, music and visuals, genre characteristics, and whether the video is performance, narrative, or concept-based. The music video for "Panic" by The Smiths follows several principles by matching the lyrics and visuals, syncing music and visuals, and having a narrative-based story. However, as an independent band, it does not include demands of a record label like voyeurism or intertextual references that major labels typically require. Overall, the video demonstrates many but not all of Goodwin's principles.
Final Ideas Presentation
Ed Sheeran is an English singer-songwriter known for albums like "Multiply," which was the most streamed album worldwide in 2014. The document discusses using Sheeran's song "I'm a Mess" for a student music video project due to parts that allow for narrative without singing. The narrative involves a breakup, a depressed ex-boyfriend, and the ex seeing his former girlfriend with a new partner. Camera shots and costumes are proposed to convey the different emotional states of the characters.
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Choice of song and why
This document outlines ideas for a music video featuring a rap song. It proposes a laidback, streetwear style costume featuring tracksuits, sneakers, jeans, hoodies, and popular brands. Locations near Waterloo Station and in the countryside are suggested to film scenes of the rapper walking, sitting on a hill, and partying with friends. Camera techniques like close-ups, tracking shots, and low angles are recommended to portray the rapper's movement and empowerment. Props like smoke bombs and UV lights could set the scene at a party. Lighting would be natural during the day but use backlight at night. The target audience is seen as 16-24 year olds to reflect the song's themes of
Assignment 28: Summary of ideas
The document contains ideas for music videos for three songs: "Born to Run", "Tenerife Sea", and "Sober". The "Born to Run" idea involves the singer traveling through different areas and eventually joining the band. The "Tenerife Sea" idea shows memories of a couple intercut with scenes of them together and the artist singing. The "Sober" idea focuses on an alcoholic man rushing to make a date after a night of drinking.
Assignment 27: Group Idea 2
The group proposes ideas for three music videos:
1. For "I'm Born to Run", it will show a boy wandering through different areas while a band plays without a singer. It will cut between the boy in different locations and him joining the band to sing.
2. For "Tenerife Sea", the story will use a couple looking through photos on a phone that transport them to memories of their relationship, starting with how they met.
3. For "Sober", it will show a man rushing to get ready for a late date after waking from a drunken sleep. It will cut between him getting dressed and arriving at the restaurant to find his date has left. He will later be seen singing
Types and styles of music video by Fatima Nawaz
This document discusses different types and styles of music videos. It identifies three main types: performance-based videos that focus on the artist, narrative-based videos that tell a visual story, and conceptual/artistic videos based around an idea or concept. Some common styles discussed are animation, interpretive videos open to interpretation, impressionist videos that transport the viewer, and surrealist videos with dream-like elements. Specific music video examples are provided to illustrate each type and style.
How is your media project similar to other media texts?
The document analyzes the motifs, style, character representation, mise-en-scene, and other elements in a music video and other media projects. It finds similarities between the motif, or visual elements, used in the music video and influences' prior work. It also notes parallels in the representation of the artist across different album covers. Regarding mise-en-scene, the document discusses the limited settings and costumes used to portray the artist's lifestyle and ambition for sophistication.
Pitch
The document outlines plans for a music video, digipak, and magazine advert for the song "Had it with today" by The Saturdays. Emma will portray the singer and star in a music video that follows her character having a bad day in Cambridge, with various mishaps occurring. The digipak and advert will feature quotes about the album, an image of Emma from the music video or photoshoot, and details about the artist and release. The goal is to portray Emma as a relatable average person experiencing bad luck, through her dark clothing style.
My video idea
The document provides details for a proposed music video and digipak for the song "Till I Collapse" by Eminem featuring Nate Dogg. The proposed music video would tell the narrative of an underdog boxer working hard to become a champion through training and fights. It would include scenes of the boxer winning their biggest fight and collapsing in victory. The digipak concept includes images of boxers, the performers, and exclusive song facts. It aims to market the single and inspire viewers through the boxing-themed visuals and narrative.
Assignment 26: Individual music video ideas
This document contains ideas for three music videos:
1) For Shawn Mendes' "Honest", showing a guy trying to win back his ex-girlfriend after cheating on her.
2) For Saint Raymond's "We Are Fire", depicting different people escaping abusive or poor home situations and gathering around a bonfire.
3) For The Shimmer Band's "Ya Ya (Uh Oh)", portraying a love story through a couple reliving memories on their iPhone by chasing through photos and videos.
The document provides details on the concept, target audience, and example lyrics that relate to each storyline.
Music Video Analysis
The document provides details about three music videos:
1) Michael Jackson's "Thriller" which used groundbreaking special effects and choreography and told a horror story music video.
2) NSYNC's "It's Gonna Be Me" which featured the band as animated toys in a store that come to life.
3) Marina and the Diamonds' "Blue" which featured Marina singing in retro style at an amusement park about being heartbroken.
Task 4 - 7 Zoe
The music video for "Walk" by Foo Fighters tells the story of a man having a bad day who loses his temper at various situations and people he encounters, mirroring the film "Fallen Down." Through his actions, the video explores the binary opposition of man versus bad day, showing how even good people can make mistakes when upset. Mise-en-scene and camera techniques are used to further develop the character and story.
Target audience
My target audience is primarily people who prefer rap/hip-hop music. While this genre may seem niche, it has millions of fans worldwide. Successful artists like Eminem, Jay-Z, and Kanye West appeal to audiences beyond just conventional rap fans. To design products for my target audience, I need to understand how they present themselves and research popular rap artists and their music videos. Rap is so popular because artists often collaborate, blending genres and doubling their audiences. Music videos vary from flashy displays of wealth to more average, personal storylines. After analyzing different rap artists, I aim to produce a video in the style of a controversial artist like Eminem or Jay-Z, despite having a limited budget.
Initial pitch ideas
The document provides initial pitch ideas for a music video including:
- The song choice is "Breakout" by Foo Fighters as the lyrics lend themselves to an interesting narrative. The song is also not very well known, making their video unique.
- The genre chosen is rock, as the creators are fans of rock and it allows filming of drums and guitars for the performance scenes.
- The narrative is based on the song lyrics, showing a man getting increasingly angry until he "breaks out" in the chorus. Ideas include annoying a man in his garden or at a shop.
- Performance scenes will show the band playing their instruments.
- Locations considered are the drama studio for its lighting or outdoors
Assignment 27: Types of music videos for diffrent artists
The document discusses two different types of music videos: a performance video for the song "In the End" by Black Veil Brides, and a narrative video for the song "1-800-273-8255" by Logic. The Black Veil Brides video focuses on their performance in different locations like churches and deserts to match the theme of death in their music. This allows them to promote their concerts by demonstrating their performances. The Logic video tells a story instead of a performance, as the song's lyrics about suicide require a deeper meaning. A narrative connects better to Logic's target audience of 16-23 year olds who are more prone to suicidal thoughts due to life pressures.
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Leaned out music video treatment
This document provides information about creating a concept music video for the song "I A M D D B X I N K A - L E A N O U T" by artist IAMDDB. The concept is to portray the artist in her natural element at home and with friends to showcase her personality and individuality. Inspiration will be drawn from empowering female artists' music videos. The video will use various lighting colors and focus on close-up shots of facial expressions to emphasize the lyrics. Costumes will be IAMDDB's signature casual style and editing will enhance colors and grain to look homemade.
Andrew Goodwin - Music Video
This document discusses various music artists and conventions in their music videos. It provides examples of Birdman rubbing his hands together in videos, Snoop Dogg smoking marijuana and making a movie about weed, and Eminem using fast-paced wordplay and aggression in his rapping style and videos. It also discusses how Rihanna, Katy Perry, Britney Spears, and Miley Cyrus use angles to promote their bodies in sexualized ways. Finally, it analyzes how some music videos like Eminem's "Stan" amplify and visualize the song lyrics, while Mark Ronson's "Stop Me" contradicts the violent lyrics with unrelated visuals.
Music and lyrics
This document discusses how the music videos for two songs directly match their lyrics through visuals. For Lily Allen's "LDN", shots in the video directly depict what she describes at different points in the lyrics, using transitions and editing to contrast innocent and darker meanings. For Tenacious D's "Tribute", shots also directly illustrate the narrative lyrics, helping dramatize the story of a rock-off with a demon through visual cues like lighting. By precisely matching lyrics and visuals, both videos strengthen the artists' messages and engage audiences through a film version of the song.
Media presentation
Katy Heart is a 19-year-old female indie pop artist from London who gained popularity through YouTube and small bar performances before being signed to Rough Trade records. Her musical and style influences include Kate Nash, Florence and the Machine, and Ellie Goulding. For her music video, she has chosen Florence and the Machine's "Ghosts" due to its blend of indie and pop genres. She proposes filming in a natural woodland setting to reflect the song's themes while also showing her girly style through flowers, candles, and close-ups that fulfill the record label's demands to feature the artist prominently.
Goodwins theory applied to indie music video
Goodwin's Theory consists of 8 principles for analyzing music videos, including links between lyrics and visuals, music and visuals, genre characteristics, and whether the video is performance, narrative, or concept-based. The music video for "Panic" by The Smiths follows several principles by matching the lyrics and visuals, syncing music and visuals, and having a narrative-based story. However, as an independent band, it does not include demands of a record label like voyeurism or intertextual references that major labels typically require. Overall, the video demonstrates many but not all of Goodwin's principles.
Final Ideas Presentation
Ed Sheeran is an English singer-songwriter known for albums like "Multiply," which was the most streamed album worldwide in 2014. The document discusses using Sheeran's song "I'm a Mess" for a student music video project due to parts that allow for narrative without singing. The narrative involves a breakup, a depressed ex-boyfriend, and the ex seeing his former girlfriend with a new partner. Camera shots and costumes are proposed to convey the different emotional states of the characters.
Love the way you lie analyses
Love the Way You Lie analyzes the 2010 song by Eminem and Rihanna. The music video depicts the tumultuous relationship between the singers through dramatic scenes that directly relate to the lyrics. It uses lighting, camera work, and special effects to set a dark, unstable mood that represents the abusive nature of the relationship portrayed in the song.
Choice of song and why
This document outlines ideas for a music video featuring a rap song. It proposes a laidback, streetwear style costume featuring tracksuits, sneakers, jeans, hoodies, and popular brands. Locations near Waterloo Station and in the countryside are suggested to film scenes of the rapper walking, sitting on a hill, and partying with friends. Camera techniques like close-ups, tracking shots, and low angles are recommended to portray the rapper's movement and empowerment. Props like smoke bombs and UV lights could set the scene at a party. Lighting would be natural during the day but use backlight at night. The target audience is seen as 16-24 year olds to reflect the song's themes of
Assignment 28: Summary of ideas
The document contains ideas for music videos for three songs: "Born to Run", "Tenerife Sea", and "Sober". The "Born to Run" idea involves the singer traveling through different areas and eventually joining the band. The "Tenerife Sea" idea shows memories of a couple intercut with scenes of them together and the artist singing. The "Sober" idea focuses on an alcoholic man rushing to make a date after a night of drinking.
Assignment 27: Group Idea 2
The group proposes ideas for three music videos:
1. For "I'm Born to Run", it will show a boy wandering through different areas while a band plays without a singer. It will cut between the boy in different locations and him joining the band to sing.
2. For "Tenerife Sea", the story will use a couple looking through photos on a phone that transport them to memories of their relationship, starting with how they met.
3. For "Sober", it will show a man rushing to get ready for a late date after waking from a drunken sleep. It will cut between him getting dressed and arriving at the restaurant to find his date has left. He will later be seen singing
Types and styles of music video by Fatima Nawaz
This document discusses different types and styles of music videos. It identifies three main types: performance-based videos that focus on the artist, narrative-based videos that tell a visual story, and conceptual/artistic videos based around an idea or concept. Some common styles discussed are animation, interpretive videos open to interpretation, impressionist videos that transport the viewer, and surrealist videos with dream-like elements. Specific music video examples are provided to illustrate each type and style.
How is your media project similar to other media texts?
The document analyzes the motifs, style, character representation, mise-en-scene, and other elements in a music video and other media projects. It finds similarities between the motif, or visual elements, used in the music video and influences' prior work. It also notes parallels in the representation of the artist across different album covers. Regarding mise-en-scene, the document discusses the limited settings and costumes used to portray the artist's lifestyle and ambition for sophistication.
Pitch
The document outlines plans for a music video, digipak, and magazine advert for the song "Had it with today" by The Saturdays. Emma will portray the singer and star in a music video that follows her character having a bad day in Cambridge, with various mishaps occurring. The digipak and advert will feature quotes about the album, an image of Emma from the music video or photoshoot, and details about the artist and release. The goal is to portray Emma as a relatable average person experiencing bad luck, through her dark clothing style.
My video idea
The document provides details for a proposed music video and digipak for the song "Till I Collapse" by Eminem featuring Nate Dogg. The proposed music video would tell the narrative of an underdog boxer working hard to become a champion through training and fights. It would include scenes of the boxer winning their biggest fight and collapsing in victory. The digipak concept includes images of boxers, the performers, and exclusive song facts. It aims to market the single and inspire viewers through the boxing-themed visuals and narrative.
Assignment 26: Individual music video ideas
This document contains ideas for three music videos:
1) For Shawn Mendes' "Honest", showing a guy trying to win back his ex-girlfriend after cheating on her.
2) For Saint Raymond's "We Are Fire", depicting different people escaping abusive or poor home situations and gathering around a bonfire.
3) For The Shimmer Band's "Ya Ya (Uh Oh)", portraying a love story through a couple reliving memories on their iPhone by chasing through photos and videos.
The document provides details on the concept, target audience, and example lyrics that relate to each storyline.
Music Video Analysis
The document provides details about three music videos:
1) Michael Jackson's "Thriller" which used groundbreaking special effects and choreography and told a horror story music video.
2) NSYNC's "It's Gonna Be Me" which featured the band as animated toys in a store that come to life.
3) Marina and the Diamonds' "Blue" which featured Marina singing in retro style at an amusement park about being heartbroken.
Task 4 - 7 Zoe
The music video for "Walk" by Foo Fighters tells the story of a man having a bad day who loses his temper at various situations and people he encounters, mirroring the film "Fallen Down." Through his actions, the video explores the binary opposition of man versus bad day, showing how even good people can make mistakes when upset. Mise-en-scene and camera techniques are used to further develop the character and story.
Target audience
My target audience is primarily people who prefer rap/hip-hop music. While this genre may seem niche, it has millions of fans worldwide. Successful artists like Eminem, Jay-Z, and Kanye West appeal to audiences beyond just conventional rap fans. To design products for my target audience, I need to understand how they present themselves and research popular rap artists and their music videos. Rap is so popular because artists often collaborate, blending genres and doubling their audiences. Music videos vary from flashy displays of wealth to more average, personal storylines. After analyzing different rap artists, I aim to produce a video in the style of a controversial artist like Eminem or Jay-Z, despite having a limited budget.
Initial pitch ideas
The document provides initial pitch ideas for a music video including:
- The song choice is "Breakout" by Foo Fighters as the lyrics lend themselves to an interesting narrative. The song is also not very well known, making their video unique.
- The genre chosen is rock, as the creators are fans of rock and it allows filming of drums and guitars for the performance scenes.
- The narrative is based on the song lyrics, showing a man getting increasingly angry until he "breaks out" in the chorus. Ideas include annoying a man in his garden or at a shop.
- Performance scenes will show the band playing their instruments.
- Locations considered are the drama studio for its lighting or outdoors
Assignment 27: Types of music videos for diffrent artists
The document discusses two different types of music videos: a performance video for the song "In the End" by Black Veil Brides, and a narrative video for the song "1-800-273-8255" by Logic. The Black Veil Brides video focuses on their performance in different locations like churches and deserts to match the theme of death in their music. This allows them to promote their concerts by demonstrating their performances. The Logic video tells a story instead of a performance, as the song's lyrics about suicide require a deeper meaning. A narrative connects better to Logic's target audience of 16-23 year olds who are more prone to suicidal thoughts due to life pressures.
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How is your media project similar to other media texts?
How is your media project similar to other media texts?
Assignment 27: Types of music videos for diffrent artists
Assignment 27: Types of music videos for diffrent artists
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How to design a Media Plan Project? It is easy to do it just with having a look at this Advertising Media Plan for Axe deodorant. It is a class project so feel free to share and download it. Just for educational purpose! Fall 2012. Coautors: Al CF, Leslie Montalbano, Clemence Paul and Jerron Granberry. University of North Florida
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Coca-Cola is the world's leading soft drink company operating in over 200 countries. Their mission is to refresh the world, inspire optimism and happiness, and make a difference. Their vision focuses on being a great workplace, bringing quality brands to the world, nurturing partnerships, being responsible citizens, maximizing shareholder returns, and being productive. Coca-Cola's marketing mix involves various products globally, pricing tailored to markets and brands, widespread distribution, and advertising associating the brand with lifestyle while using CSR for emotional benefits. Their BCG matrix guides their strategy across product life cycles.
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Goodwin’s theory
The document discusses several ways that music videos represent and relate to the music and genre:
1. Music videos demonstrate characteristics of the music genre through visual elements like lighting, settings, and subjects that reflect the mood and target audience.
2. There is often a direct relationship between the lyrics and visuals, shown through literal interpretations of lyrics in the music videos.
3. The editing, visual effects, and imagery in music videos are often synchronized with the music through elements like quick cuts that match the beat or visuals that mimic the suggested vibe of the music.
4. Record labels influence music videos to feature the artist prominently through close-ups and equal screen time to promote all band
Task 4a
The music video for The Scientist by Coldplay tells a story in reverse. It begins with the artist alone in a room packing up. As the video progresses backwards, it shows him experiencing different events - playing the piano, spending time with a woman, and arriving at a train station. The visuals match the lyrics of the song, which describe longing for a past relationship. Through its unconventional reverse narrative structure, the video provides context and interpretation for the meaningful lyrics of the melancholy love song.
Summer of '69 analysis
This document summarizes and analyzes the music video for "Summer of '69" by Bryan Adams. It discusses several music video and narrative theories and how they are applied in this video. The video uses a narrative/performance structure common to pop rock videos, telling the story of the artist's past through black and white scenes while also showing him performing with his band. It emphasizes connections between the lyrics and visuals to effectively communicate the song's message.
Liiar analysis of 3 music videos
The document contains analyses of the music videos for "Black Widow" by Iggy Azalea, "Say You Like Me" by We the Kings, and "Don't" by Ed Sheeran. It discusses the language, institutions, ideologies, audiences, and representations depicted in each video. The narratives and visual elements of the videos are examined in detail over multiple paragraphs for each song.
Blur country house
The music video for Blur's "Country House" contrasts city and country life. In the city, represented by a flat and the board game "Escape From The Rat Race," the band members are trapped and stressed. In the country, symbolized by a large house, life is depicted as relaxed and peaceful. The video uses techniques like fast and slow motion, jump cuts, and close-ups of the lead singer to match the tone and pace of the song and keep the audience engaged. It also references Queen's "Bohemian Rhapsody" video in its portrayal of sadness.
Music video analysis
The music video for Father John Misty's "Chateau Lobby #4" was filmed by his wife Emma on their wedding anniversary. It features clips of them spending time in a hotel where they had one of their first dates. The lyrics and video illustrate their love through showing them enjoying simple time together, amplifying the meaning of the lyrics. The amateur camerawork and effects contribute to the intimate, soothing feel that reflects the song's themes of love and memories.
Music Video Analysis
Goodwin's music video theory states that each genre has characteristics that define it. Grimes' "Kill V. Maim" demonstrates synthpop genre characteristics like a narrative-based storyline, bright colors, and fast editing. The lyrics and visuals illustrate Grimes wreaking havoc as a genderbending vampire. There are many close-ups of Grimes, developing her motif of angelic figures. The video references films, TV, and other media through costumes, settings, and intertitles. Melanie Martinez's "Pity Party" also shows its alternative pop genre through a narrative, artistic style, and focus on the artist's appearance. The lyrics and visuals follow Cry Baby's insanity at her lonely
Codes q
The document discusses how a music video for an indie pop song uses and challenges conventions of the genre. It focuses on the main male lead played by Taylor Wooltorton, who fits conventions through his good looks and long hair. While copying styles directly was avoided, his slightly backwards pulled hair look suited him and supported the independent feeling. Locations like woods and a music room were used to emphasize the indie pop feeling and relate the video to others in the genre. Links were made between lyrics and visuals, and references to other media were included, to relate the video to audiences and make it enjoyable and repeatable. Star image was also prominently featured throughout to establish the singer similarly to other indie pop music videos.
Ed sheeran
The music video for Ed Sheeran's song "The A Team" tells the story of a young homeless woman struggling to survive. Filmed in black and white, the video follows the protagonist as she sleeps on a park bench, busks for money, and eventually resorts to prostitution. Throughout the video, close-up shots are used to show the protagonist's facial expressions and vulnerability. Symbolic props like ecstasy pills foreshadow the protagonist's tragic ending. The video aims to represent the real struggles faced by less fortunate individuals and appeals to audiences aged 16-25 by exploring sensitive social issues.
Task 3- Stan and Last Friday Night
The song 'Stan' by Eminem is about an obsessed fan named Stanley Mitchell who writes letters expressing his admiration for Eminem. Stanley tries to replicate Eminem in every way by dying his hair blonde, wearing the same clothes, and getting a tattoo of Eminem's nickname. In the music video, Stanley drives off a cliff with his pregnant girlfriend in the trunk of the car. The 'Stan' music video is unconventional for a hip hop song by having a dark tone and telling a story instead of just featuring the artist. It aims to send fans the message not to obsess to an unhealthy level.
Analysis of three music videos
The document analyzes the music video for "Young and Beautiful" by Lana Del Rey. It notes that the video has a 1920s vintage aesthetic created through Lana's makeup, costumes, and editing techniques. The video is performance-based, featuring many close-up shots of Lana singing. It uses dark colors and lighting to create a melancholy mood that matches the lyrics. Overall, the analysis finds the video successfully matches the song's lyrics through its visual storytelling and vintage style.
Summer assignment
1) The music video for Eminem's "When I'm Gone" tells a narrative of how his career is negatively impacting his family life and relationships. Visuals show his daughter disliking how he prioritizes his career over family.
2) The Game's "Ali Bomaye" features lavish visuals that represent the artist's lifestyle of wealth, drugs, and crime. Shots sync with the beat and lyrics that discuss this culture.
3) Young M.A's "OOOUUU" uses visuals of her dress and environment to represent her identity in gang culture and lifestyle of drugs and partying, as she discusses in lyrics and interviews. Close ups showcase her
Question one powerpoint final
Pop music videos typically portray artists as happy and fashionable to appeal to young audiences. They often feature themes of romance and partying. The documentary challenges some conventions by portraying a singer experiencing a mental breakdown after a relationship ends. Scenes of the singer taking pills and sitting in a bath fully clothed convey deep sadness rather than the usual positivity. While pushing boundaries thematically, the video technically conforms to pop conventions through techniques like lip syncing scenes and symbolic imagery familiar from other media. It uses contrasts and unexpected elements to engage viewers like successful pop videos.
Music video analysis x3
The document provides an analysis of the music video for "My Immortal" by Evanescence. It discusses several of the song's musical and lyrical elements as well as analyzing how the music video represents the genre characteristics of rock music. Key points made include that the song starts slowly but builds in tempo and instrumentation, the lyrics describe feelings of depression and being haunted, and the music video uses visual elements like Amy Lee's dark makeup and clothing as well as a gloomy setting to reinforce the depressive mood portrayed by the lyrics and music.
Evaluation q1
This document summarizes and discusses various shots from the student's music video project that demonstrate techniques used. It provides analysis of several shots that: 1) show links between lyrics and visuals, 2) represent how a record company would want their artist portrayed, 3) illustrate the music genre used, 4) demonstrate camera techniques like close-ups and manual focus, 5) showcase lighting techniques, and 6) exemplify the mise-en-scene style of a decadent fairy tale. The student also discusses shots that show intertextual references or techniques adopted from other music videos.
Question one powerpoint finished
Pop artists are typically portrayed as mainstream, happy, young adults and teenagers to appeal to their target demographic. However, this music video challenges conventions by portraying a negative storyline of a girl experiencing a mental breakdown from a lost love through symbolic scenes like taking pills and sitting in a bath of water fully clothed. While conforming to technical aspects of editing and filming used in other pop videos, the video's dark tone and exploration of mental health issues differs from the typically positive narratives and party atmospheres shown in other genres.
Draft treatment
The music video treatment outlines a narrative concept that opens with the artist waking up after a house party the night before. As she walks through her messy house listening to "Domino" by Jessie J, she has flashbacks to the party where most of the performance footage will take place. Scenes of the intensifying party will contrast with shots of the artist performing in her garden and around the house. Bright colors and lighting will be used to emphasize the difference between the morning after and flashbacks to the lively party. Performance will be a main focus, using close-ups and different shots, along with incorporating typical party props and accessories.
The relationship between the lyrics music and video
The document summarizes the relationship between the lyrics, music, and music video for the song "Made Up Stories" by Go Audio. It discusses how scenes in the video were linked to specific lyrics. It also describes how the video style aimed to match both the emo and indie genres represented in the lyrics and music. Finally, it compares the concept and narrative elements of their video to the music video for the song "Walk Away" by Funeral for a Friend.
The relationship between the lyrics music and video
The document summarizes the relationship between the lyrics, music, and music video for the song "Made Up Stories" by Go Audio. It discusses how scenes in the video were linked to specific lyrics. It also describes how the video style aimed to match both the emo and indie genres represented in the lyrics and music. Finally, it compares the concept and narrative elements of their video to the music video for "Walk Away" by Funeral for a Friend, highlighting similarities and differences in storyline, symbolism, and ending.
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The relationship between the lyrics music and video
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My partner and I designed a digipak for a zombie-themed song, with the singer on the front wearing a surgical mask displaying the title or artist. For the CD background, I designed a heart containing the letters "Z" and "L" for "Zombie Love". My partner suggested keeping the back simple and white like a surgical scene, adding a drop of blood. An image of a graveyard from the music video was chosen for the inside left cover to represent the zombies' home.
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Two lovestruck zombies are enjoying their life together until they are kidnapped by mad scientists. The zombies escape and return to their haunted house, living happily ever after. The music video concept combines horror, romance, comedy, and over-the-top melodrama to appeal to teenagers interested in vampires and zombies. Fast cuts, slow motion, and other effects keep the video exciting and suspenseful, ultimately giving the audience an uplifting sense of romance.
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The romantic genre has evolved since the early silent films of the 1890s. Romantic films in the 1920s-1950s began to portray more complex love stories. Over time, filmmakers introduced subgenres to romantic films like romantic comedies (rom-coms) to appeal to wider audiences. A common plotline in rom-coms involves two people disliking each other initially and realizing their love by the end. Producers continue experimenting with storylines like in the film 50 First Dates to keep audiences interested. While pure romantic films are now rare, the 2004 film The Notebook is an example of a successful modern romantic film following a classic plot of forbidden love. Advances in technology have allowed filmmakers
Genre assignment
The main characters are a boy and girl zombie who are in love and living together in a haunted graveyard. The video will show their romance and how they fight evil together, symbolizing their strong love. Comedy will be shown through their witty personalities as zombies. There will be elements of horror when the mad scientist kidnaps the zombies and takes them to surgeons to be experimented on, leaving the audience in suspense until the zombies escape.
Costume Designs
The document describes costume designs for male and female zombies in a music video. The designer created basic, dirty, stained and ripped costumes for the zombies using Photoshop by taking feedback from teenagers who preferred costumes that were not fashionable. The costumes give the music video creators an idea of what the zombie outfits could look like.
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The document summarizes the responses from 5 people ages 17-18 to questions about their preferences for genres of film, music, and characters for a potential music video. Most respondents preferred romantic comedies and pop music. Opinions were mixed on representing zombies as heroes, but all thought a story of zombies kidnapped by mad scientists and escaping would make an interesting music video plot.
Shot By Shot Analysis
The document is a shot-by-shot analysis of the music video for Kelly Rowland's song "Stole". It describes each shot in the video including what is happening visually and the corresponding lyrics. The video tells the story of a boy who is bullied at school and takes his own life in the school bathroom. It follows the discovery of his body and the aftermath at school with students and news reporters.
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Marketing plan
- 1. Marketing plan for Zombie love The music video ‘zombie love’ features a unique song called ‘Haunted house’ by Axe girl, a music artist recently within the market. She writes her own songs and performs at various gigs. There are other members in her group who play the backing music, but they are unknown to the public. Axe girl is the star. She is not very well known to the public, but hopes to become more and more famous. She imports her music videos on blogs such as MySpace and YouTube. She hopes that this will help to increase her fame as more viewers watch them. It was my partner Hermione who discovered Axe girl. She listened to the ‘Haunted house’ song on Axe girls MySpace page. The song did not have a video. Hermione contacted Axe girl in order to get permission to use the song. Axe girl replied saying that if the music video we made suited the song, she will think about using it for the song. Zombie love is a fun, thrilling and unique music video. Hermione and I have aimed the music video at a teenage audience. However, it presents romance, horror and comedy, so we feel it will appeal to almost anyone. It’s an extraordinarily different kind of music video. The story in the music video is based upon two zombies. What makes it so diverse is that’s the zombies are good and not bad. In the past, zombies have been represented as evil, human eating characters. For instance in films such as ‘dead set’ and ‘28 days later’. These two zombies are kind and don’t want to interact with humans. We do not know anyone who has done this before. Basically in the music video, the zombies are represented in their home, the graveyard. They are in love and are living happily together. The zombies end up in a surgery where they are experimented on by an evil mad scientist and two surgeons. They end up back in their home living happily ever after. The music video can be seen in many different concepts. We want to be appreciated with a sense of imagination. Hermione and I have even compared the music video with some of Lady gaga’s videos. Both are similar due to fast the movement; imaginative characters and costumes and not making total sense. It’s fun and unusual. Axe girl even though just being a small artist has released several very unique, upbeat songs. She is a fun, creative and stylish artist in her 20s. Being young and having this kind of personality helps to appeal to a young audience (teens) who we are aiming the video at. Although she is only a small artist, she is beginning to grow and becoming better know to the public. By releasing her songs on MySpace, she is becoming better known to the British youth culture. She is an inspiration to young people, not afraid to present her own exclusive style.