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The document discusses ideas for depicting drug and alcohol abuse in a music video. It proposes showing the artist's life glowing at the beginning and end to represent her tough situation. It also suggests having her spell out "abuse" after showing bruises to make it clear she is being abused. Additionally, it recommends showing the artist smoking to portray her as stressed and giving up, complementing flashbacks of her stressful home life and unclear situation until the bruises are revealed at the end. The smoking also relates to the song's title of "Habits". Finally, it proposes showing the artist alone throughout to represent her independence but also a blurred, spinning life she does not know how to fix.
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The document discusses potential channels to broadcast a music video for Ellie Goulding's song "The Writer". MTV would broadcast the video on MTV Hits due to the song's popularity and genre as pop music. NME would also broadcast the video as Ellie Goulding is considered an indie/alternative artist and NME plays music from indie and alternative genres in addition to rock music.
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Evaluation Question 1
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1) It features all female characters rather than following the typical male-dominated narratives. This portrays the strong female characters overcoming difficulties alone.
2) It features Asian characters in the leading roles, challenging stereotypes that social realism stories only surround white or black characters.
3) Rather than revealing all backstories immediately, it gradually reveals details about the characters' problems throughout the opening to build intrigue. This pacing technique deviates from conventions.
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Presentation1
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Presentation1
Our music video uses conventions of the pop-rock genre, including depicting the band's performance in casual clothing and light makeup. It follows typical pop-rock music video conventions like using wide angle shots, close-ups of the artists and instruments during the performance. While the song is originally in English, our target audience is within Pakistan, so the video focuses on a western-style performance to represent social issues within our country. It highlights the divide between rich and poor by showing a domestic helper develop an unrequited love for the woman of the house he works for, who is getting married without knowing his feelings due to their difference in social class.
Creative Critical Reflection Q1
Our music video uses conventions of the pop-rock genre, including depicting the band's performance in casual clothing and light makeup. It follows typical pop-rock music video conventions like using wide angle shots, close-ups of the artists and instruments during the performance. While the song is originally in English, our target audience is within Pakistan, so the video focuses on a western-style performance to represent social issues within our country. It highlights the divide between rich and poor by showing a domestic helper develop an unrequited love for the woman of the house he works for, who is getting married without knowing his feelings due to their difference in social class.
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Overview of artist’s costume
My artist's costume will be simple, following conventions of the indie genre. He will wear a plain black, white, or grey top in medium or close-up shots. Most indie artists focus on their music rather than appearance. The costume is everyday clothing like a t-shirt or sweater to appear relatable. Examples given show plain tops with neutral colors and backgrounds for Arctic Monkeys and Tanlines Mixed. The costume choice, location, and lyrics in my music video link it to the indie genre through realistic themes and simplistic presentation.
Overview of artist’s costume
My artist's costume will be simple, following conventions of the indie genre. He will wear a plain black, white, or grey top in medium or close-up shots. Most indie artists focus on their music rather than appearance. The costume is everyday clothing like a t-shirt or sweater to appear relatable. Examples given show artists in plain tops with minimal backgrounds, promoting the band through their face. The costume choices, location, and lyrics in my music video link it to the indie genre by being understated rather than flashy like pop music.
Decade Progression task
The document compares music videos from the 1970s, 1990s, and 2010s. 1970s videos featured live performances with static shots and fades to found footage. 1990s videos focused on the artist singing without instruments and seamlessly cutting between the song and a story. 2010s videos, like OK Go's "This Too Shall Pass", took a more abstract, experimental approach without instruments to make the video memorable and help the artist stand out compared to most others.
Marketing plan
The marketing plan proposes a music video for the song "Haunted House" by the artist Axe Girl. Hermione discovered Axe Girl's song on MySpace and obtained permission to create a music video. The proposed video tells the story of two kind zombies who fall in love but are experimented on by an evil scientist, and ultimately live happily ever after in the graveyard. The video aims to appeal to teenagers but also presents romance, horror and comedy through its unique portrayal of good zombies. Axe Girl is a small but creative young artist looking to grow her fanbase through MySpace and appeal to British youth culture.
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The document discusses different styles of unplugged music videos. It notes that most acoustic videos either tell a storyline about the artist's journey or feature live, unplugged performances showing various instruments. The author chose to shoot their cover of "Hey Ya" in a recording studio with the actor playing the artist. They focused on live shots of vocals, guitar, and equipment to stay true to the unplugged theme. The video challenges the standard storytelling approach and instead takes a more stripped back, instrument-oriented style, reflecting the acoustic concept.
Charlie work
The document discusses conventions in media products like music videos and digipaks. It notes that different genres have distinguishing conventions - for example, hip-hop videos often feature expensive cars, jewelry and scantily clad women while indie videos tend to be in black and white with storylines that match the lyrics. The document then explains how the student's music video incorporated conventions like black and white footage and overlaying relationship scenes, while also developing conventions by adding color shifts and focusing on the actress' emotions. It challenges conventions by including lyrics and frequently overlaying clips.
Music based programming evaulation
Megan and the author created scripts for a broadcast radio show and an in-store radio show for a music store. They researched other radio stations to understand formatting and then selected songs and facts to include. They recorded their shows in the radio studio, making some mistakes that required re-recording parts. For the broadcast show they included songs, jingles, news and conversation, while the in-store show focused more on songs and mentioned store deals. They aimed to select music suitable for each show's target audience.
Indie pop codes and conventions
This document discusses conventions and techniques commonly used in indie pop music videos. It provides examples of how performance, narrative, cinematography, editing, and mise en scene are employed in existing indie pop videos. Performance elements like lip syncing and dance are demonstrated. Narratives may be storyline-driven or abstract. Cinematography utilizes close-ups, camera movement, and varied angles. Editing paces rhythmically or creates abstraction. Mise en scene tends to be simple and location-based with minimalistic costumes and props.
My Final Idea
The proposed music video will show the artist having fun with family and friends by starting with a sleepover, including shots with an ex-boyfriend to fit the song's lyrics, and ending with the artist getting ready for a party with friends which will be the main focus of the closing shots.
Mind map one last time
The music video will depict a couple going through a break up through montage shots of them alone and footage from their last video together. Due to the actors being in different locations, they will communicate through text messages that will appear animated throughout the video. Additional animations will be added in post-production to transition between shots of the couple and scenes from the song. The target audience is 16-23 year olds as the video explores themes of modern break ups through technology.
Indie pop codes and conventions
The document discusses conventions in indie pop music videos. It notes that performance is key, with most shots focusing on close-ups and group shots of bands performing with high energy. Narratives are also common and can be linked to song lyrics. Specific to indie pop, lip syncing, dance performances, using actors instead of artists, and storylines are discussed as conventions. Cinematography employs various shots and camera movements. Editing typically matches song pace but some use abstract techniques. Mise-en-scene tends to be simplistic with accessible locations and costumes enhancing the music rather than aesthetics. Examples are provided to illustrate conventions.
Caustic love analysis
The document analyzes the design of Paolo Nutini's album "Caustic Love Digipack". It has a black and white color scheme throughout, though the music has influences from rock as well as Nutini's usual folk/acoustic style. The only image is a painted photo of Nutini, portraying his solo musical style. The inside of the digipack features colorful graffiti-like images, contrasting the otherwise simple black and white design and possibly aiming to attract a younger audience while maintaining a minimalist style.
Shot list, alessia teresko
This shot list is for the music video "On My Mind" produced by Alessia Teresko of Haydon Media. It contains 20 shots of various lengths focusing on the main singer in different scenic locations in and around London, including dancing with a black backdrop, in a studio with flashing lights, laying on a bench, sitting by the Thames, covered in glitter, and against walls, gates and other structures, all to be filmed within 3 minutes and 7 seconds.
806 30&19
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Heaven lesson 1
The document provides background information on Emeli Sande's song "Heaven" and its music video. It discusses the themes of guilt and regret in the lyrics and Sande's intention to portray trying to be good. The music video was filmed in London and features scenes of Sande singing as well as shots of a cathedral and the Virgin Mary to represent religious themes prominent in the song.
Comparison of existing promotions
The promotional poster for Rihanna's "Loud" album and the poster being analyzed both use the same font as the album itself to connect the poster to the eventual CD release. Both posters feature vibrant colors and images of the artists to draw attention. Key details like release dates and quotes promoting the music help build excitement and present the album as something audiences shouldn't miss. Conventions like record labels, multiple discs, and fonts associated with the dance music genre are included in the analyzed poster to position the new artist and music similarly to established acts in the genre.
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Evidence
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Evaluation Question 1
The document discusses how the media product challenges conventions of the social realism genre in three key ways:
1) It features all female characters rather than following the typical male-dominated narratives. This portrays the strong female characters overcoming difficulties alone.
2) It features Asian characters in the leading roles, challenging stereotypes that social realism stories only surround white or black characters.
3) Rather than revealing all backstories immediately, it gradually reveals details about the characters' problems throughout the opening to build intrigue. This pacing technique deviates from conventions.
Taylor swift ft ed sheeran analysis
The music video for "Everything Has Changed" by Taylor Swift featuring Ed Sheeran tells a story rather than focusing on a live performance. It shows two children falling in love over a summer and hints that they reunite years later, representing the friendship between Taylor Swift and Ed Sheeran. The video uses various camera shots and fast-paced editing to capture the children's energy and youth. Costumes and settings are also used to mirror Taylor Swift and Ed Sheeran and immerse viewers in the story of young love.
Arcade fire – afterlife anaylsis
The document provides an analysis of the music video for "Arcade Fire - Afterlife" in several paragraphs. It notes that the video is a mixture of narrative and performance. It analyzes the camera shots used, including close-ups, medium shots, and long shots. It discusses the editing techniques of tracking shots and match cuts. It also examines the mise-en-scene elements of lighting, makeup, acting, and setting. Finally, it discusses the representations around gender and the main character's emotional state after a breakup.
Evaluation Question 2
The document discusses how the filmmakers aimed to represent teenage girls in their opening scene for a film about social realism. They based the film on issues stereotypically associated with teenage girls like eating disorders and cyberbullying. The characters were dressed like everyday teenage girls to make them relatable to the target audience. Efforts were made to incorporate interests of teenage girls aged 13-19, like a focus on appearance and socializing, through reflecting relevant stereotypes.
Evaluation Question 7
- The author learned a lot from completing the preliminary task and doing further research on film techniques and conventions, which helped improve the quality and professionalism of the final film. Some of the key things learned and improved included understanding how to properly frame shots, include establishing shots of locations, and follow traditional conventions for how films begin and progress.
- Specific examples are provided of how shots, scenes, and other elements were improved upon from the preliminary to final task by applying techniques learned from research, such as adding establishing shots of locations to provide context. The preliminary task provided valuable hands-on experience with filming techniques to build upon for the higher quality final product.
Planning powerpoint
This document outlines the credits and production details for a film called "The Affected". It introduces the three main characters who will each be struggling with a different issue - one with cyberbullying, another contemplating suicide, and another with an eating disorder. The narrative explores how these adolescent characters deal with struggles in their lives alone. Scenes will open by introducing each character and their situation, followed by scenes depicting their individual struggles and a final scene where they meet to overcome their issues together. The genre is described as social realism, showing the everyday struggles that people face.
Ellie Goulding Digipak analysis
The document provides a detailed analysis of the CD cover (digipak) for Ellie Goulding's "Lights" album. It examines the front cover, back cover, disc, and conventions of CD covers. Some of the key points made include: the front cover features a close-up shot of Ellie to focus on her facial expressions and market her as the artist; the dark colors and natural imagery represent her transition to a pop style while keeping her indie side; and common conventions for indie pop genres include clear images of the artist and implications that they write their own music.
Question 4 – evaluation
The document discusses the various technologies used during the planning, production, and evaluation of a music video project. It describes using the internet for research, YouTube to analyze other music videos, Microsoft Word and PowerPoint for planning tables and presentations, and Blogger to upload work and receive feedback. Video and photo equipment were used to film footage and conduct a photoshoot. Adobe Premiere and Photoshop were used to edit the video and create promotional materials. Different media were employed to structure the evaluation, including Slideshare, Prezi, and receiving feedback.
The history of music videos
Music videos have evolved significantly from early forms in the 1920s-1950s to become a major promotional tool for artists today. Early music videos included short films of bands performing (soundies) but gained widespread popularity in the 1980s on MTV. Advancements like YouTube in the 2000s allowed easier viewing and discovery of artists, while modern videos often tell visual narratives or concepts to accompany songs.
Final film propsal
The document discusses plans for a student film project focusing on social issues affecting teenagers. It will tell the stories of three characters - one experiencing bullying, one with an eating disorder, and one attempting suicide. Based on feedback from their target teenage audience, the filmmakers chose the genre of social realism and the title "Affected". Their opening scene will introduce each character's struggle, then show them meeting for help. Locations chosen for each story line were meant to build tension and interest for the intended teenage audience.
Evidence
This document outlines a film project about three characters - Rakha, Hafsah, and Zeba - who are going through difficult times in their lives and feel alone. In Act 1, each character's hardship is introduced: Rakha wants to commit suicide, Hafsah has an eating disorder due to family problems, and Zeba is being bullied for her ethnicity. In Act 2, the characters' struggles continue. In Act 3, the characters overcome their challenges by attending a therapy group called "The Affected," which is also the title of the film. The document provides details on credits, sound, locations, equipment, shooting schedule, and skills practice for the film.
Final film proposal
Includes film title, genre, audience, final plot, summary of opening two minutes, characters ,locations and how the decisions were made.
R&B
R&B evolved from blues and jazz in the 1940s, incorporating elements of rock music. It grew popular for its danceable beats and lyrics about everyday life. By the 1950s, R&B came to describe the sound of rock and roll. Over time, R&B music videos changed - costumes became more casual and revealing, and videos incorporated more advanced filming techniques and narratives. Typical R&B artists portray wealth and sexuality, and videos feature stereotypical settings, ethnicities, props, and clothing that emphasize youth, beauty, and attractiveness. Common instruments in R&B include piano, guitar, drums, and saxophone.
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Similar to Ideas
Question 1
This document contains descriptions of various shots from a music video along with promotional materials for it. The shots described include long shots establishing scenery, close-ups of the artist and actress showing emotion, and shots using natural lighting to continue the dark, mysterious theme of indie/rock genre. Promotional items like the digipack and magazine ad also feature close-ups of the artist in similar dark lighting to maintain consistency with the video's theme.
The Star Image of Our Artist
The document discusses strategies for presenting a new artist as "organic" rather than "synthetic" in their debut music video. It recommends that the artist be shown playing guitar casually dressed, without dancing, to emphasize their authenticity and focus on the music. Comparable artists like Hozier, Tom Odell and George Ezra are cited as exemplifying this organic style through self-written songs, natural voices, and simple, guitar-based performances. The target audience for this organic indie style is suggested to be broader than for synthetic artists, ranging from ages 15-40.
Final pitch
The group chose R&B as their genre because it is diverse with different styles of songs. They selected solo artist Jasper Vo to draw on personal experiences. The song "Nirvana" by Sam Smith was chosen for its meaningful lyrics about a fleeting relationship. The music video will show the couple arguing then going separate ways, with hints they have other partners, to illustrate how the relationship is coming to an end despite their desire to enjoy the moment.
Our Pitch
The group chose R&B as their genre because it is diverse with different styles of songs. They selected the solo artist Jasper Vo to draw from personal experiences. The song "Nirvana" by Sam Smith was chosen because it has meaningful lyrics and no existing music video. In the proposed video, Jasper Vo and his romantic interest are shown arguing and spending time together while hints are given that they each have other partners. Their outfits will transition throughout to indicate time passing and changing levels of comfort.
Final Ideas Presentation
Ed Sheeran is an English singer-songwriter known for albums like "Multiply," which was the most streamed album worldwide in 2014. The document discusses using Sheeran's song "I'm a Mess" for a student music video project due to parts that allow for narrative without singing. The narrative involves a breakup, a depressed ex-boyfriend, and the ex seeing his former girlfriend with a new partner. Camera shots and costumes are proposed to convey the different emotional states of the characters.
Pitch presentation
The group has chosen the song "We Don't Have to Take Our Clothes Off" by Ella Eyre for their music video. They will tell a story about a teenage girl named Pixie facing social pressures. Their style will be R&B/pop inspired by videos like "Here" by Alessia Cara. The video will feature shots of Pixie observing a couple dealing with relationship pressures on the streets of London at night. They aim to create a unique image for Pixie that reflects today's society.
Pitch presentation
The group has chosen the song "We Don't Have to Take Our Clothes Off" by Ella Eyre for their music video. They will tell a story about a teenage girl named Pixie facing social pressures. Pixie will be portrayed as unique and individualistic to relate to the audience. The brand for Pixie will revolve around R&B/pop genres and portray everyday struggles and a nightlife theme. The target audience is ages 14-20 as the message of not giving in to pressures will resonate most with teens. The video will show different struggles in a relationship through scenes of a couple and shots of Pixie singing while observing.
Codes q
The document discusses how a music video for an indie pop song uses and challenges conventions of the genre. It focuses on the main male lead played by Taylor Wooltorton, who fits conventions through his good looks and long hair. While copying styles directly was avoided, his slightly backwards pulled hair look suited him and supported the independent feeling. Locations like woods and a music room were used to emphasize the indie pop feeling and relate the video to others in the genre. Links were made between lyrics and visuals, and references to other media were included, to relate the video to audiences and make it enjoyable and repeatable. Star image was also prominently featured throughout to establish the singer similarly to other indie pop music videos.
Treatment A2 Media
The document outlines a treatment for a music video for the song "City" by Herschey featuring Isabella Hart. It will tell the story of the main artist, Lydia Collier, and her struggles as a teenage girl. Scenes will show Lydia at home with her abusive family as well as shots of her isolation in busy London streets. The video will have a dark, emotional tone to match the lyrics through the use of dim lighting, close-ups, and handheld camera work. A filming schedule is proposed across three days to capture all necessary shots.
Music Video Pitch
The music video pitch is for DJ Delirious' dance song "Boogie 2nite". The concept is four dancers searching for a place to freely express themselves through dance. Scenes will show the dancers trying to dance in inappropriate places like church and getting in trouble. Recurring logos will advertise DJ Delirious. The dancers will eventually find his secret dance location and party with others.
Music video pitch
The music video pitch is for DJ Delirious' dance song "Boogie 2nite". The concept is four dancers searching for a place to freely express themselves through dance. Scenes will show the dancers trying to dance in inappropriate places like church and getting in trouble. They will eventually find a secret dance location set up by DJ Delirious where others have also gathered to dance. The video aims to appeal to its target audience of club-goers aged 14-30 by depicting the desire to dance without inhibition.
Music video pitch
The music video pitch is for DJ Delirious' dance song "Boogie 2nite". The concept is four dancers searching for a place to freely express themselves through dance. Scenes will show the dancers trying to dance in inappropriate places like church and getting in trouble. Recurring logos will advertise DJ Delirious. The dancers will eventually find his secret dance location and party with others.
Music video pitch
DJ Delirious is a house music DJ signed to Ministry of Sound. His target audience is ages 14-30 who enjoy clubbing and dancing. The music video pitch proposes following four dancers who are forbidden from dancing in various settings like church and school until they discover a secret location DJ Delirious has set up for them to "boogie". Scenes will be filmed at a dance studio, park, church, school, and secret location to illustrate the dancers searching for a place to express themselves through dance.
Indie music analysis
The document provides an overview of indie music and analyzes several music videos by Florence and the Machine to understand her style and marketing approach over multiple albums. Key elements incorporated into her videos include nature imagery, varied costumes maintaining a consistent color palette, and location changes. The tone of her videos evolves from upbeat to more emotional. The response proposes incorporating nature, vintage costumes, varied settings, and a storyline-focused performance into their own indie music video to emulate Florence's successful approach.
Inspirations and Influences
The document provides inspiration and influences for a music video. It discusses taking elements from Ellie Goulding's "On My Mind" music video by incorporating horses to portray freedom and escapism. It also draws inspiration from My Chemical Romance's "Teenagers" by featuring a live band performance. Common elements seen in EDM music videos like party and festival scenes will also be included. The main narrative will focus on a couple breaking up, inspired by many songs about breakups being sung by women. Action before narrative will show the main character's fate through flashbacks and memories to engage the viewer in the simple storyline.
Music Video Pitch
DJ Delirious is a house music DJ signed to Ministry of Sound. His target audience is ages 14-30 who enjoy clubbing and dancing. The music video pitch proposes following four dancers who are forbidden from dancing in various settings like church and school. They see DJ Delirious' logo everywhere and search for his secret dance location to "boogie". Scenes will be filmed at a dance studio, church, park and secret warehouse party to illustrate the house song "Boogie 2nite".
Treatment
The document proposes a concept for Ellie Goulding's music video for her song "Your Song". It suggests illustrating the love song's lyrics metaphorically by surrounding Ellie with candles to portray feelings of love. It outlines using different locations and camera shots to follow Ellie through her life as she daydreams about her love, without fully revealing who she is describing. Lighting, including candles and a changing-color bridge, would help portray emotions. The video aims to strip things down with simplistic shots and movement to complement the emotional lyrics rather than incorporating dance.
Media Eevaluation Task 1
The document summarizes the media product of a music video and album created by Xenia Petley. It discusses the various elements used that follow conventions of real media products in the singer/songwriter genre, including:
- The album cover uses simple fonts and backgrounds focused on the artist's face, similar to artists like James Blunt.
- Shots in the music video include extreme close-ups, mid shots and wide shots to connect with the audience, like videos by Seal.
- Editing techniques like lip syncing, scene transitions and cutting to the beat are used to engage viewers, as done by Lemar.
- Artificial lighting gives the artist a glow, and a piano is included
Media Evaluation task 1 - PP
The document summarizes the media product of a music video and album created by Xenia Petley. It discusses the various elements used that follow conventions of real media products in the singer/songwriter genre, including:
- The album cover uses simple fonts and backgrounds focused on the artist's face, similar to artists like James Blunt.
- Shots in the music video include extreme close-ups, mid shots and wide shots to connect with the audience, like videos by Seal.
- Editing techniques like lip syncing, scene transitions and cutting to the beat are used to engage viewers, as done by Lemar.
- Artificial lighting gives the artist a glow, and a piano is included
Inital ideas
The document provides background information and initial ideas for a music video for the song "For Reasons Unknown" by The Killers. It discusses lyrical interpretations suggesting the song is about loss, heartbreak, and escaping memories of a past lover. Ideas for the music video's plot involve a male character haunted by flashes of his deceased girlfriend as he tries to leave town. The video would combine the band's performance with a narrative following the character. Editing techniques like fades and flashes are proposed to transition between scenes and create an illusion that the girlfriend may or may not be real. The overall tone is meant to be dark, mysterious, and leave the song's meaning open to the audience's interpretation.
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Ideas
- 2. We like the idea of this, as we think that lights at the beginning and end of our music video is effective because it shows the audience even though she's having a rough time her life is still glowing.
- 3. We like the idea of this, as this would have a good effective spelling out abuse once she has showed us her bruises, as then the audience will be aware that she is getting abused.
- 4. We like the idea of the artist smoking, this is because it shows that our artist is stressed and is giving up in life as she is smoking after being on the rides, when its time to head home. This has a nice effect on our story as our music video has flash backs of her having a stressful time at home, but we aren't to sure what is actually happening until she shows us her bruises near the end of the music video. Also so the smoking/ addiction goes with the title of the song ‘Habits’, as our lyrics don’t.
- 5. We like the idea of this, as our artist is alone through out the whole music video, she likes her independency. But also as we like the background, the blur to the artist and the wall, like her life is spinning around and she don’t know how to fix it.