1. Questionnaire Analysis
1. What is your gender?
Male
Female
2. What type of genre music do
you like?
Hip-hop
R&B
Rock
Grime
Classic
3. How old are you?
15-20
21-25
26+

2. 4. Which music channel do you
watch the most?
MTV
Viva
The Hits
Others
5. Do you like music videos
with special effects?
Yes
No
6. Do you prefer a music video
with narrative, performance or
concept base (e.g. live
performance)?
Narrative
Performance
Concept
All

3. 7. What aspects of a music
video do you appreciate the
most?
Music artists
Mise-en-scene
8. 8) Do you prefer?
Upbeat/loud music
videos
Slow tempo/gentle
music videos
9. How often do you watch
music videos?
Every day
Every week
Every month
Never

4. 10. What part of a music video
do you like to see?
Artist performing
Singing
Both
11. Do you like animated
videos?
Yes
No
12. What type of gender would
you like to see in the music
video?
Male
Female

5. 13. What type of devices do
you use to watch music videos?
TV
Mobile Phone
iPod
Internet
14. What ethnicity do you
prefer in music videos?
Black
Mixed Race
White
Don't mind